If you search for "marketing automation", you might experience some heart palpitations when you start looking at prices. The big marketing automation players like Marketo, Pardot and Hubspot all have pricing plans that range from hundreds of dollars a month to the ominous "contact us". Clearly geared towards large enterprises, rather then scrappy startups.
But don't let that discourage you. Marketing automation is a cornerstone of any successful online business and in this post, you'll discover the tools that are suitable solopreneurs, digital nomads and small teams.Continue reading
One of the best sources of new subscribers for my email lists are product launches. Whenever I release or re-release a product, it always means getting lots of new, highly valuable leads.
As outlined in the post where I describe my entire system for building product-based businesses, it’s very important to get the lead generation setup right when you first launch a product. In this post, you’ll discover the exact setup (including recommended tools) for the three types of lead generation you should put in place to get the most out of your next launch.
In any material about content marketing or blogging, you’ll find a lot of talk about creating highly valuable content. But what exactly does that mean? How exactly do you make your content highly valuable and avoid creating “fluffy” content?
In this post, you’ll discover an actionable 4-step system to make your content more valuable and more useful for your audience.
This post is all about teaching you everything you need to create your own videos and use them on your site. We’ve decided to create this post because despite video being an incredibly powerful tool, we couldn’t find a single comprehensive resource that explained the fundamentals of video creation, video players and delivery in a simple, easy-to-use guide that anyone can pick up and run with. We expect that you’ll need to bookmark this page and refer back to it as and when you go through the process of creating your first video.
Even if you’re a beginner, by the end of this post you’ll know more than 90% of people about how to create, upload and play videos on your web site for increased engagement, conversions and connection with your audience.