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Why Getting Up Earlier Doesn’t Make You More Productive

If you're an entrepreneur, you need to hustle 24/7. You need to be always on. You need to make superhuman efforts and far outperform the average 9-to-5 working chump.

And getting a solid 8 hours of sleep just doesn't fit that picture, does it?

This is the kind of message I'm seeing a lot in entrepreneurial circles. More specifically, I've recently seen the spread of the idea that entrepreneurs ought to wake up at 5 AM or earlier, to get some extra productive hours in.

It fits the picture of the look-at-me-I'm-working-so-hard hustler, but it has little to do with real productivity. In this video, I explain why I think getting up super early is the dumbest trend in entrepreneurship.

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