I have written about many different aspects of creating and successfully selling products, the foundation of any value based business.
As announced in an earlier video, my goal is to provide you with all the information you need to create your own value based business successfully. So far, I’ve done so in many separate parts (and I’ll reference many of them throughout this post). In this post, I want to provide the big picture. I want to show you the entire system, from start to finish.
Nothing converts like a good video.
There are countless studies showing how effective videos are at turning visitors into customers. Certainly, video has been one of the most valuable additions to my marketing toolbox and I’ve been doing video for a long time.
But what exactly goes into making a high-conversion sales video? How do I go about creating these videos and what elements are included to make sure the video is engaging, interesting and leads to sales?
These are questions I get asked a lot and below is the most comprehensive answer I can give in a blog-post format.
This post is all about teaching you everything you need to create your own videos and use them on your site. We’ve decided to create this post because despite video being an incredibly powerful tool, we couldn’t find a single comprehensive resource that explained the fundamentals of video creation, video players and delivery in a simple, easy-to-use guide that anyone can pick up and run with. We expect that you’ll need to bookmark this page and refer back to it as and when you go through the process of creating your first video.
Even if you’re a beginner, by the end of this post you’ll know more than 90% of people about how to create, upload and play videos on your web site for increased engagement, conversions and connection with your audience.
I’ve just finished putting together a free keyword research training program, called “Everything You Ever Wanted to Know About Keyword Research, But Were too Afraid to Ask”. I know, silly title.
You can get it by checking out the “Free Stuff” tab in the navigation bar, by clicking here or you can watch the video below to get some more details. Actually, you should really watch the video below, because there’s a catch to this deal and in the video, I explain what it is…
Notice how almost every get-rich-quick product promises to be a complete, step-by-step guide to take you from wherever you are now to unimaginable riches within the next few days? Ok, sorry for exaggerating a bit, there. But it is quite striking, how many complete instructions and guides are on offer. What I’ve noticed is that many get-rich-quick programs don’t offer much in the way of instructions and guidance. I’m seeing a misconception that needs to be cleared up, here.