It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.
So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?
Well, it’s not by manually scrounging for data on a daily basis.
Instead, they have automated tools that listen to buzz on the internet for them.
Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!
The leading keyword monitoring tools are FREE and only take a few moments to get up and running.
If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!Continue reading
Pandas, penguins, backlinks, anchor-texts… whoever you blame, chances are that you’ve experienced a Google slap or two, if you’ve been doing SEO for a while.
The same is true for me: several of my niche sites that were previously ranking and earning well were slapped from their SERP perches at one point or another. Is it possible to recover a slapped site and get back to previous rankings and traffic levels?
I don’t know, but with this case study, I intend to find out.
One of the New Rules of SEO is that Google now has a user engagement feedback loop that helps them understand if the user is getting what they expect to see for any given query.
While we can’t be certain exactly what these signals are, it is widely suspected that bounce rate is an important ranking factor. In this post I’ll define exactly what bounce rates are and describe when a bounce isn’t actually a bounce.
Plus, you’ll discover why the bounce rate data shown in Google Analytics is mostly useless and see what you can do to fix this problem.
Google does not want good content.
I know you’ve been told otherwise. I know that “Google wants good content” is a phrase repeated over and over, often by people who should know better. Unfortunately, it’s simply not true and believing it could be dangerous.
In this post, let’s examine what Google really wants and what that means for you.
For small businesses and bootstrap marketers, it’s easy to feel persecuted by Google. From banning AdWords and AdSense accounts to Panda updates and from blocking keyword referral data (unless you’re a paying AdWords customer) to an increasing big-brand bias in the search results, it seems like Google is out to get small websites and small businesses.
That might not be literally true, but there’s no doubt that Google’s main goal is to make more money for Google. Being nice to small businesses doesn’t enter the equation for any decisions they make. And that makes relying on them too much a bad idea.
What then, are small businesses and individual SEOs to do? Is there a way to break out of the cycle of constantly trying to adopt to Google’s latest change, only to get smacked down by the next one?
There is. And it’s called the New Traffic Paradigm.
Understanding match types is essential to both SEO in general and more specifically keyword research. I’ve received various questions about the significance of match types and I’ve seen some rather confusing and conflicting information on this topic, while searching through forums and blogs.
In this post, you’ll find a simple, straight-forward explanation of what the three match types are all about and exactly how this is significant to you.
What do Seth Godin (author, marketing cult-figure and notorious bald guy) and the Google Panda update (change in Google algorithm that left a lot of sites in the dust) have to do with each other? Watch the video below to find out: