Online course creators face a tough question: where do you draw the line between your free content and your paid content?
Anyone selling online courses or selling information products of any kind needs to answer this question. After all, content marketing is all about providing useful, valuable information for free...
But when are you giving away too much of your information for free? How can you do content marketing without cannibalizing content that goes into your premium information products?
Today, I want to introduce a new, ongoing series for this blog. I’m calling it “Guru Popcorn” and it’s all about Internet marketing Gurus and their big product launches. As I’m sure you know, the Internet marketing space sees big, elaborate launches for products in the $2000 price range on a regular basis. While I have never been a customer for these products, I really like to follow the pre-launch process and see how marketers build up hype and excitement (and they need to build up a lot of hype and excitement to convince people to part with two thousand bucks).
I also happen to believe that you can probably learn more about marketing by observing and analyzing what the successful marketers are doing than by buying their magic pills. Guru Popcorn is about following the big product launches, but instead of frothing at the mouth with anticipation for the product, we will watch, be entertained and learn from these marketing spectacles. It’s a bit like going to the movies, really.
Read on to see my run-down of one big launch that’s going on right now.