Tag Archives for " entrepreneur "

Free Traffic: Your Course Marketing Sucks

Information doesn't sell anymore. 

In the age of Wikipedia, Google and Quora available at the click of the finger, anyone can expand their knowledge for free - Tom Libelt points out. 

Yet, he believes that online courses are one of the greatest ways to make money and most people fail simply because they lack marketing skills to promote them. 

Tom helps people market their courses, and in today's episode, he revealed why many struggle with selling their courses, how to find your ideal customers and target them without spending on ads, sell without the fear of coming across too salesy, and what are some key things you can change about the way you market your course that will drive in more sales. And if information doesn't sell, what does

This and more is waiting for you in this episode! 

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The Only Way You Can Get Rich Overnight

Entrepreneurs are all about growth, grinding and hustle. We want to get more done, faster. Work harder than anyone we know. We're inspired by mentors, gurus and influencers who "made it" and want to model exactly what they do to be even more productive and grow even faster.

It's pretty hard to get more than 24 hours in a day, so we look for ways to use even more of those 24 hours for hustling. Because that's what an entrepreneur does, right? No time for slacking off!

It's only natural that we're trying to save time on an activity that normally takes 7-8 hours every day: sleeping.

The less we sleep, the prouder we are of ourselves and feel superior to others who are so lazy that they spend 8 hours in bed and wake up after sunrise. We love complaining about being tired and needing coffee, as this is another way to prove to our peers that we're real grinders. We compensate with 20-minute power naps to get through the day, and we believe that it's worth as much as a good night's sleep.

But here's the thing: you can't 80/20 your sleep. 

In this episode, we explore why sleep is more important for entrepreneurs than most people think, how even mild sleep deprivation can affect your performance, why waking up early can be counterproductive and how to get a better quality, more restful sleep that's most ideal for your mind and body.

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Free Traffic: How to Get Google to Deliver the Right Customers to Your Website

Search Engine Optimization can be a real headache for most of us. 

While it can be free, it often seems frighteningly complicated and takes way too long to see the fruits of our hard work - if there's going to be any. Who on Earth has time for this while building a business?!

We are about to change your mind.

In today's podcast episode, we talked with Matt Diggity, founder of the SEO Conference in Chiang Mai and many SEO agencies, who revealed his best advice and strategies to get more and better traffic on your website: visitors that are ready to purchase.

With his step-by-step instructions, you can boost your website's SEO without wasting time on guesswork and unimportant nuances, doing what really matters and what your competition often fails to do right. Follow his guide and let your website work for you in the long run!

We recommend listening to this episode with a pen and paper - you will definitely learn a lot. 

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Earn First, Spend Later: How to Bootstrap Mindset Makes You a Better Entrepreneur

I've built several businesses, following different business models and in different markets. What I've never done throughout all this is take on any kind of debt or external funding.

I've bootstrapped all my businesses. Including ones that come with considerable startup cost, such as Thrive Themes. I recommend you do the same, no matter what business you're trying to start.

Keep reading to discover why the bootstrap mindset isn't only about saving money & how you can become your very own investor.

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Let Your Customers Do The Marketing For You

You can run countless ads. You can tell people about how awesome your products are. You can talk about the features and benefits for hours.

And yet, a single happy customer's recommendation to their friends is still going to be more powerful.

Think back of your last ten purchases. How many times did you pull the trigger because you read a great review, you heard your favorite YouTuber talk about it, or your friend randomly mentioned it over dinner? You may not even be aware of if, but if you're like most of us, you do it all the time. 

So do your customers.

In today's episode, Raúl Galera from ReferralCandy shared with us how even a small business can take advantage of this already existing habit, how to incentivize even more of your customers to recommend your product and be rewarded for it, without turning them into sketchy MLM salesmen.

He also revealed what makes a referral program work, why it's not enough to only reward your existing customers, how you can do this on a low budget and what type of reward system will work best in your specific case. 

All this and more is waiting for you. Listen in!

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Free Traffic: The Hero Outreach Method

In our previous ActiveGrowth podcast episode, we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it. 

You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should get featured on other channels. And to make it happen, you need to start doing outreach.

Today, we brought to you Colin Shipp, networking, PR and outreach expert, to dive deeper into effective targeting and outreach. You'll learn how to do your research, reach out to the right people and get the "yes" you need to get more traffic, customers and quality relationships that will help you level up your business. 

Listen in!

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The Bootstrapper’s Guide to SEO

As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic.

But getting just any sort of traffic won't cut it.

If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online.

No, you want quality traffic. People who are actually interested in your services and want to hear more about you, purchase from you, tell your friends about you. 

How can you find these people without spending a fortune on ads or a skilled marketing team? 

In today's episode of the Traffic for Time Instead of Money podcast series, we interviewed Tim Soulo, CMO at ahrefs, to share his best SEO strategies that work on a bootstrap budget.

If you're new to SEO, read this article before listening to the podcast!

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You Shouldn’t Be An Entrepreneur

​"If you don't build your dream... someone will hire you to help build theirs." /Tony Gaskins/

We don't think so. 

Here's what we think: If you agree with the quote above, you're never gonna be a successful entrepreneur.

In today's episode, we continue the gentle but kind discouragement we started last time and discuss all the reasons why running your own business might not be your path after all. 

Being an employee, an entrepreneur, a freelancer or an intrapreneur can be equally cool depending on your character. With this episode, we help you find the right alternative - or further confirm that you were born to be an entrepreneur. 

Listen in before you quit that dreadful nine-to-five.

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Are Your Goals Worth Having?

We all want to be successful. Whether it means becoming a millionaire, making enough money to travel the world, gaining recognition, popularity or making a difference in the lives of others... the entrepreneurial-mind usually wants more. We like to think of success as a shiny place with cherries on the top where only great things happen.

Yet, the news is full of highly successful celebrities who somehow end up taking their own lives. Money and fame just aren't enough to make them stay... 

But what should you do if you're the type of person that wants success and wealth? Should you drop it all and live as a monk? How can you hustle and build your empire without destroying yourself?

Today we're dealing with a heavier topic, inspired by an earlier episode of The Fizzle Show podcast: managing your mental health as an entrepreneur.

We're talking about the types of challenges you're inevitably going to face, and how to tell the hard times apart from each other – the ones that are normal and the ones that you need to do something about. As always, we're not just telling you what to do, but how we think you might go about doing it. 

Please note: while this episode is intended to help you, it is in no way a substitute for professional help. If you are in distress, please reach out to a healthcare professional.

Thanks to The Fizzle Show for bringing the topic up and allowing people to realize they're not alone with their internal battles. 

Listen in!

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Simple Business Case Study: How to Become THE Expert in Your Niche (by Making Your Niche Smaller)

If you want people to pay attention to you, it helps to be an expert.

But as you know, becoming an expert takes time. You must amass knowledge, apply it and then develop a strong record of practical success before the internet will consider you an authority.

It’s hard to shortcut that process, but today we’re going to look at a business that managed to do just that.

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Your Business Idea Can (and Maybe Should) Be as Simple as This

Whenever people talk about entrepreneurship, they usually discuss groundbreaking businesses. You know, like Tesla, SpaceX and Amazon.

It makes you feel like you need to be an Elon Musk level super genius to start a successful online company!

The truth is that straightforward products solving basic problems create fantastic business opportunities. In fact, a lot of businesses are successful because they KEEP...IT...SIMPLE.

That's why we're going to start analyzing some simple businesses to show that you can succeed through simplicity too! If that feeling of "I can do this!" sinks in, you'll finally take action on your own ideas to break through the crippling wantrepreneur phase.

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What Does Your Business Stand For? A Guide to Creating Your Own Manifesto

What is it that you really stand for? What are your biggest values that motivate your decisions? What differentiates you from other companies and makes you more than just a seller of a product or service? Why are you doing it all? 

Recently, we published the ActiveGrowth Manifesto to declare our answers to these questions.

In today's podcast episode we explain all the reasons behind publishing this manifesto, why you should do the same regardless of the type of business you have, and the action steps on how you can do it.

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