You can run countless ads. You can tell people about how awesome your products are. You can talk about the features and benefits for hours.
And yet, a single happy customer's recommendation to their friends is still going to be more powerful.
Think back of your last ten purchases. How many times did you pull the trigger because you read a great review, you heard your favorite YouTuber talk about it, or your friend randomly mentioned it over dinner? You may not even be aware of if, but if you're like most of us, you do it all the time.
So do your customers.
In today's episode, Raúl Galera from ReferralCandy shared with us how even a small business can take advantage of this already existing habit, how to incentivize even more of your customers to recommend your product and be rewarded for it, without turning them into sketchy MLM salesmen.
He also revealed what makes a referral program work, why it's not enough to only reward your existing customers, how you can do this on a low budget and what type of reward system will work best in your specific case.
All this and more is waiting for you. Listen in!
In our previous ActiveGrowth podcast episode, we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it.
You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should get featured on other channels. And to make it happen, you need to start doing outreach.
Today, we brought to you Colin Shipp, networking, PR and outreach expert, to dive deeper into effective targeting and outreach. You'll learn how to do your research, reach out to the right people and get the "yes" you need to get more traffic, customers and quality relationships that will help you level up your business.
As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic.
But getting just any sort of traffic won't cut it.
If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online.
No, you want quality traffic. People who are actually interested in your services and want to hear more about you, purchase from you, tell your friends about you.
How can you find these people without spending a fortune on ads or a skilled marketing team?
If you're new to SEO, read this article before listening to the podcast!
"If you don't build your dream... someone will hire you to help build theirs." /Tony Gaskins/
We don't think so.
Here's what we think: If you agree with the quote above, you're never gonna be a successful entrepreneur.
In today's episode, we continue the gentle but kind discouragement we started last time and discuss all the reasons why running your own business might not be your path after all.
Being an employee, an entrepreneur, a freelancer or an intrapreneur can be equally cool depending on your character. With this episode, we help you find the right alternative - or further confirm that you were born to be an entrepreneur.
Listen in before you quit that dreadful nine-to-five.
We all want to be successful. Whether it means becoming a millionaire, making enough money to travel the world, gaining recognition, popularity or making a difference in the lives of others... the entrepreneurial-mind usually wants more. We like to think of success as a shiny place with cherries on the top where only great things happen.
Yet, the news is full of highly successful celebrities who somehow end up taking their own lives. Money and fame just aren't enough to make them stay...
But what should you do if you're the type of person that wants success and wealth? Should you drop it all and live as a monk? How can you hustle and build your empire without destroying yourself?
Today we're dealing with a heavier topic, inspired by an earlier episode of The Fizzle Show podcast: managing your mental health as an entrepreneur.
We're talking about the types of challenges you're inevitably going to face, and how to tell the hard times apart from each other – the ones that are normal and the ones that you need to do something about. As always, we're not just telling you what to do, but how we think you might go about doing it.
Please note: while this episode is intended to help you, it is in no way a substitute for professional help. If you are in distress, please reach out to a healthcare professional.
Thanks to The Fizzle Show for bringing the topic up and allowing people to realize they're not alone with their internal battles.
If you want people to pay attention to you, it helps to be an expert.
But as you know, becoming an expert takes time. You must amass knowledge, apply it and then develop a strong record of practical success before the internet will consider you an authority.
It’s hard to shortcut that process, but today we’re going to look at a business that managed to do just that.
Whenever people talk about entrepreneurship, they usually discuss groundbreaking businesses. You know, like Tesla, SpaceX and Amazon.
It makes you feel like you need to be an Elon Musk level super genius to start a successful online company!
The truth is that straightforward products solving basic problems create fantastic business opportunities. In fact, a lot of businesses are successful because they KEEP...IT...SIMPLE.
That's why we're going to start analyzing some simple businesses to show that you can succeed through simplicity too! If that feeling of "I can do this!" sinks in, you'll finally take action on your own ideas to break through the crippling wantrepreneur phase.
What is it that you really stand for? What are your biggest values that motivate your decisions? What differentiates you from other companies and makes you more than just a seller of a product or service? Why are you doing it all?
Recently, we published the ActiveGrowth Manifesto to declare our answers to these questions.
In today's podcast episode we explain all the reasons behind publishing this manifesto, why you should do the same regardless of the type of business you have, and the action steps on how you can do it.
Warning: if you're always feeling highly productive, know your goals and priorities and not even the combination of crying babies, barking dogs and unreliable internet connection could distract you, this episode is not for you. Everyone else, read on.
Staying produtive all the time is hard, especially is you don't have a boss and coworkers in the same room to hold you accountable. There's just too much distraction.
The Thrive Themes / ActiveGrowth marketing team is fully remote and has no office. Sounds like a dream, doesn't it? Well, not so much when it comes to productivity. When you can work from whichever timezone and location you want, (my most random location was an Uber in Vegas), without any of your co-workers around you, you have to develop some extreme self-discipline and focus to get shit done.
In today's episode, we all gathered around to share with you how we keep our habits, stay on top of our duties and get quality work done, even when nothing else is stable in our daily lives.
Now you know why you need a good offer and how to create different offers for your product or service. (If you're new here, listen to the first episode in the series here)
Let's take it a step further and tear some of the most amazing niche offers into pieces. Learn why these offer work, what makes them stand out and how they could've gone wrong, so that all you have to do is apply the same principles to your own offers.
At the end of the podcast, you'll find a bonus update to Shane's Big Picture Productivity Experiment.
You have the product, the target audience, the offer... But the key tool to selling is still missing. The tool is: words.
In the previous episode of our Irresisitible Offers podcast series, you learned how to create different offers for the same product and pick the best one.
In the final episode of the Irresistible Offers series, we'll discover how to find those magic works for presenting your offers that will make people take their credit cards out.
Stay tuned and you'll also find out to how you can win $100 USD!
Having an amazing product is great. But if your offer is not good enough, your business will never really take off.
In the previous episode of our Irresisitible Offers podcast series, you could learn how to avoid general offers and find the right niche you should sell to.
In today's episode, we'll show you the next step: we'll talk about how to start creating different offers for the same product, and pick the best one out of them.