You’ll agree that every time a visitor to your website subscribes, it’s a moment to celebrate.
But are you actually treating that conversion with the proper respect it deserves?
I mean, are you just lazily delivering your new fan with a one-and-done “Thanks for signing up, here’s your content upgrade” email? Or are you treating every new subscriber like a VIP and dropping automated value bombs in their inbox every few days after signup?
Look, if you’re not using automated emails to educate, nurture and build trust with your new subscribers, you’re shooting yourself in the foot! Not only are you missing out on longterm sales, but you're also doing your new followers a huge disservice by not providing with them the in-depth content they came to you looking for!
Want to start treating your subscribers like VIPs?
Our recent livestream was very well received among everyone who took part. I spent a lot of time answering specific questions related to product creation, online marketing, email marketing and more. Plus, we covered interesting topics like communication skills and the problem with most people's copywriting.
In case you missed out, here's your chance to watch the replay!
Email is a powerful marketing tool and a mailing list is easily an online business' most valuable asset.
It makes sense, then, to ask yourself which one of the many email marketing tools available is "the best". Unfortunately, this question is difficult to answer. Email marketing tools tend to be highly complex and packed with features. Testing even one of them is time consuming and it's impossible to cover all possible business cases.
In this post, we'll use an 80/20 approach to compare some of the most popular email marketing tools out there. We will look at Active Campaign, Autopilot, ConvertKit and Drip and we'll be evaluating them by asking the toughest questions...
A good email marketing automation tool is a complex beast. We want lots of features from something so essential for running our business, but it's also easy to get lost in all the complexity.
For today's review, I want to look at one of the most pivotal features in email marketing tools: A/B testing.
A/B testing can make a huge difference to your business, especially if you do it consistently, over time. So let's take a look at what split testing features are available in different email marketing tools and how they work.
“I’ve always been shameless about stealing good ideas.”
Guess what iconic intellectual property thief said that?
The Mac Daddy of computing himself, Mr. Steve Jobs.
As much as you want to be intrinsically creativity on a daily basis, the truth is that your eureka moments are usually sparked by contact with external ideas.
If you’re an internet marketer or solo-preneur, "stealing" good ideas is just a crucial skill you must embrace to successfully promote your online business.Continue reading
Email marketing is the cornerstone of many online businesses. And the tools you use to manage your email marketing can make a huge difference to your bottom line.
It's no wonder, then, that "which autoresponder do you recommend?" is a question I receive quite often.
In today's post, we'll take a look at the two major cateogries of email marketing solutions and I'll tell you which specific service I recommend (and why).
This post is based on a question that was sent in by a reader and on the surface, it's about whether solo ads are a viable traffic source or not.
However, in answering this question, we inevitably dig deeper and end up uncovering something you need to know about how online businesses survive and thrive. Without this, you'll never know how to answer the question: "where can I get more traffic?"Continue reading
One of the best sources of new subscribers for my email lists are product launches. Whenever I release or re-release a product, it always means getting lots of new, highly valuable leads.
As outlined in the post where I describe my entire system for building product-based businesses, it’s very important to get the lead generation setup right when you first launch a product. In this post, you’ll discover the exact setup (including recommended tools) for the three types of lead generation you should put in place to get the most out of your next launch.
Recently, Google rolled out a new “tabs” feature for Gmail users. Your email now gets automatically sorted into several categories like “promotions”, “social” or “forums”.
From reactions I’ve seen so far, for everyone who likes the feature, there seem to be at least 10 people who hate it (and I’m among them).
In this post, we’ll look at how you can improve Gmail sorting or get rid of the tabs altogether. Also, we’ll take a look at how this change affects email marketing and what you should do, if you have a mailing list.