Tag Archives for " customer first "

The Audience Building Hamster Wheel & Customer First Business Examples

Last week, as a closure of the ActiveGrowth Podcast launch day, we held a live webinar to answer your questions about the podcast and the topic that we choose for our first three episodes: why you should quit chasing traffic and focus on getting your first customer instead.

Based on all the questions and feedback we got, we decided to record a 4th episode as part of the "Forget Traffic!" series.

We noticed that there's some resistance to the idea of going customer first (even though "get paid sooner!" should be pretty appealing) and we address that in today's episode.

We also walk through several practical examples and case studies on how the customer first approach can work even for the less typical business models. 

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Highlights from the ActiveGrowth Podcast Launch Webinar

As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.

We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.

For this post, we picked out some of the highlights for you.

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How to Get Your First Customer (Without Needing Any Traffic)

In our previous podcast episode – Part 1 of the Forget Traffic! mini-series – Shane and Hanne introduced the Customer First Approach and why it's so important to avoid chasing more traffic – which is ultimately a 'customer last' approach!

In this episode, Part 2 of the Forget Traffic! series, Shane puts the customer first approach into action by demonstrating how to bootstrap it through an online coaching business right away.

Listen in to discover that getting your first customer takes less tech and a lot less budget than you would have probably guessed.

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Forget About Traffic Generation – Switch to the ‘Customer First’ Approach Instead

The most important thing you need to grow your online business is more traffic to your website, right?

Well, here at ActiveGrowth, we say...forget about traffic altogether! In our first full podcast episode – Forget Traffic! Part 1 – we're going to tell you why.

It turns out that web traffic is overrated when it comes to pulling success levers for your online business. In fact, traffic is such an over-emphasized performance indicator that it usually distracts you from much more important things that actually help to grow your business.

In Episode 1: Forget Traffic! – Part 1, Shane and Hanne introduce a business strategy they like to call the Customer First approach.

Download the podcast below to see why a customer first approach is so crucial to sidestepping the grind of audience building and moving you straight towards revenue generation instead.

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