Last week, as a closure of the ActiveGrowth Podcast launch day, we held a live webinar to answer your questions about the podcast and the topic that we choose for our first three episodes: why you should quit chasing traffic and focus on getting your first customer instead.
Based on all the questions and feedback we got, we decided to record a 4th episode as part of the "Forget Traffic!" series.
We noticed that there's some resistance to the idea of going customer first (even though "get paid sooner!" should be pretty appealing) and we address that in today's episode.
We also walk through several practical examples and case studies on how the customer first approach can work even for the less typical business models.Continue reading
As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.
We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.
For this post, we picked out some of the highlights for you.
In our previous podcast episode – Part 1 of the Forget Traffic! mini-series – Shane and Hanne introduced the Customer First Approach and why it's so important to avoid chasing more traffic – which is ultimately a 'customer last' approach!
In this episode, Part 2 of the Forget Traffic! series, Shane puts the customer first approach into action by demonstrating how to bootstrap it through an online coaching business right away.
Listen in to discover that getting your first customer takes less tech and a lot less budget than you would have probably guessed.
The most important thing you need to grow your online business is more traffic to your website, right?
Well, here at ActiveGrowth, we say...forget about traffic altogether! In our first full podcast episode – Forget Traffic! Part 1 – we're going to tell you why.
It turns out that web traffic is overrated when it comes to pulling success levers for your online business. In fact, traffic is such an over-emphasized performance indicator that it usually distracts you from much more important things that actually help to grow your business.
In Episode 1: Forget Traffic! – Part 1, Shane and Hanne introduce a business strategy they like to call the Customer First approach.
Download the podcast below to see why a customer first approach is so crucial to sidestepping the grind of audience building and moving you straight towards revenue generation instead.Continue reading
Have you ever pitched an offer to your audience that just fell flat?
Maybe your first thought was that you set your price too high, so you lowered it.
That didn’t help so...you lowered it again. Each time, you got nothing but crickets.
But if your pricing isn’t the problem, what is?
Perhaps it’s the content, language and value of your offer instead. Changing price is easy, but optimizing these 3 elements isn't. They need to be dialed in before your target market will even take notice.
In our first weekly installment of ActiveGrowth’s new newsletter, The Silver Bulletin, we’re going to show you one way to get inside the mind your target audience to find out what they actually need instead of what people say they want.
What method can you can use to do all this?
Something not very fancy at all...Continue reading