You’ll agree that every time a visitor to your website subscribes, it’s a moment to celebrate.
But are you actually treating that conversion with the proper respect it deserves?
I mean, are you just lazily delivering your new fan with a one-and-done “Thanks for signing up, here’s your content upgrade” email? Or are you treating every new subscriber like a VIP and dropping automated value bombs in their inbox every few days after signup?
Look, if you’re not using automated emails to educate, nurture and build trust with your new subscribers, you’re shooting yourself in the foot! Not only are you missing out on longterm sales, but you're also doing your new followers a huge disservice by not providing with them the in-depth content they came to you looking for!
Want to start treating your subscribers like VIPs?
You've got a serious problem. Yes, you.
The problem is that your copywriting is terrible. And bad copywriting touches every aspect of your business. It makes it more difficult to sell things, it makes it more difficult to get traffic, it makes it more difficult to build an audience.
In short: poor copywriting is an obstacle on every step of the way, when you're trying to grow an audience and an online business.
Today's post is the fastest intervention I can offer, to help you solve this problem.
Our recent livestream was very well received among everyone who took part. I spent a lot of time answering specific questions related to product creation, online marketing, email marketing and more. Plus, we covered interesting topics like communication skills and the problem with most people's copywriting.
In case you missed out, here's your chance to watch the replay!
What is it that you really stand for? What are your biggest values that motivate your decisions? What differentiates you from other companies and makes you more than just a seller of a product or service? Why are you doing it all?
Recently, we published the ActiveGrowth Manifesto to declare our answers to these questions.
In today's podcast episode we explain all the reasons behind publishing this manifesto, why you should do the same regardless of the type of business you have, and the action steps on how you can do it.
Warning: if you're always feeling highly productive, know your goals and priorities and not even the combination of crying babies, barking dogs and unreliable internet connection could distract you, this episode is not for you. Everyone else, read on.
Staying produtive all the time is hard, especially is you don't have a boss and coworkers in the same room to hold you accountable. There's just too much distraction.
The Thrive Themes / ActiveGrowth marketing team is fully remote and has no office. Sounds like a dream, doesn't it? Well, not so much when it comes to productivity. When you can work from whichever timezone and location you want, (my most random location was an Uber in Vegas), without any of your co-workers around you, you have to develop some extreme self-discipline and focus to get shit done.
In today's episode, we all gathered around to share with you how we keep our habits, stay on top of our duties and get quality work done, even when nothing else is stable in our daily lives.
Now you know why you need a good offer and how to create different offers for your product or service. (If you're new here, listen to the first episode in the series here)
Let's take it a step further and tear some of the most amazing niche offers into pieces. Learn why these offer work, what makes them stand out and how they could've gone wrong, so that all you have to do is apply the same principles to your own offers.
At the end of the podcast, you'll find a bonus update to Shane's Big Picture Productivity Experiment.
You have the product, the target audience, the offer... But the key tool to selling is still missing. The tool is: words.
In the previous episode of our Irresisitible Offers podcast series, you learned how to create different offers for the same product and pick the best one.
In the final episode of the Irresistible Offers series, we'll discover how to find those magic works for presenting your offers that will make people take their credit cards out.
Stay tuned and you'll also find out to how you can win $100 USD!
Sometimes, your brain and your human intuition are your worst enemies. Too many mistakes are made because something seems right, but turns out to be wrong.
And unfortunately, the very site you’re looking at right now is an example of what not to do…
Watch today’s video to see what this big mistake is and how to avoid it:
Whatever your business is, there comes a point in time when the proverbial rubber hits the road: you open up for business and wait with bated breath for your first orders to come through (and if you follow the Impact System and other advice I’ve given on this topic, this should happen sooner rather than later).
What if your greatest fears come true and… nothing happens? No sales, no customers, no reaction…
In this week’s episode, we have a guest on our podcast. Michael Aagaard from ContentVerve is a copywriting and conversion optimization specialist from Denmark.
In the podcast, he tells us about his approach to conversion optimization and why sometimes, the best things to do is to break some rules. He also reveals his content marketing strategy for his relatively recently launched English blog.
Check out the video and audio versions of this podcast below:
Cashvertising (or Ca$hvertising) is a book written by Drew Eric Whitman. With its roots in offline and print media advertising and with a strong emphasis on copywriting, is this book any good for purist online marketers?
Watch this short video review to see exactly what you can get out of Cashvertising, as an online marketer.
Discover its strengths and its weaknesses and see a new kindle in action!