Most stats we see when we look at our website analytics are just “vanity stats”. They elicit an emotional response and we can even get addicted to logging in to check our stats, and seeing another slight improvement in traffic or some other positive signal.
But beyond that, how much use do we actually get from checking our stats? How often is it a real, useful business tool and how often is it just another distraction?
I was using analytics the wrong way for years and you’ve probably done the same. In this post, let’s kick our bad habits and look at how to use analytics to actually improve your online business.
A marketing lesson that can’t be repeated too often is that you always need to focus on your customer’s or prospect’s wants and needs. Who are they? What are they looking for? What are their issues? What are their goals? The more insights of this kind you have, the better and more focused you can make your marketing efforts.
In this review, you’ll find a comparison of six different WordPress plugins that are all designed to help you get feedback from your website visitors. The six candidates are: smartFeedback, ninety Feedback Plugin, Creative Feedback Form, Usernoise Pro, Avia Feedback Box and TotalFeedback.
Here’s a (long) video-presentation on the topic of “Funnels”. Whether you use an autoresponder, a multi-page website, a series of content like in the typical product launch or even one-on-one follow-up with your prospects on the phone or face-to-face (in the offline world), you’re using a sales-funnel of sorts.
And if you aren’t, then your conversions probably suck…
Watch the video below to get all the details on why funnels increase conversion dramatically, how to set them up and what the essential components are, that make them work.