It costs up to 25 times more to get a new customer, compared to turning an existing customer into a repeat customer.
Qualified buyer leads are infinitely more valuable than just leads. The most surefire way to qualify if someone's a buying lead for your kind of business and your kind of product is if they've already bought something from you.
This is why the most effective thing most (already running) businesses can do to increase revenue is to get their existing customers to buy more stuff from them. In fact, it's one of only 3 possible things you can ever do, to make more money in your business.
Read on to see the exact strategies and funnel setups you can apply, to use this principle in your business.Continue reading
Today's post is a response to a seemingly simple question, which is: how high should your conversion rate be? What's a good conversion rate, what should you be aiming for?
There's a lot of talk about optimizing your conversion rates, but it would be very helpful to know some figures of what's good or bad to begin with, right?
Watch the video below to see my answer:Continue reading
Tell me if this sounds familiar: you’ve handed out your business cards, you’ve talked to many people about your new business and everyone seems really enthusiastic and interested… but you aren’t getting customers and clients.
It seems like you’re making all the right moves and you’re trying your best to get the word out about your business, but the results are discouraging to say the least. What should you do in a case like this?
A reader contacted me with a question about this and here’s my 4-step strategy that you can apply to your business to bring in more customers and clients, starting right now:
In this podcast episode, you’ll learn my 3 best strategies for getting more comments on you blog posts and we’ll analyze why one of my recent posts got so many more comments than any of the others…
…but perhaps more importantly, we’ll also answer the question: should you actually care about blog comments or are they just another useless vanity metric that will have you chasing your tail?
Listen in to the episode below to find out:
Nothing converts like a good video.
There are countless studies showing how effective videos are at turning visitors into customers. Certainly, video has been one of the most valuable additions to my marketing toolbox and I’ve been doing video for a long time.
But what exactly goes into making a high-conversion sales video? How do I go about creating these videos and what elements are included to make sure the video is engaging, interesting and leads to sales?
These are questions I get asked a lot and below is the most comprehensive answer I can give in a blog-post format.
In this post, you’ll find everything you need to know, to speed up your WordPress websites. Here, you’ll find the best ways to tweak and optimize your WordPress site to make it’s pages load faster.
Why bother with optimizing loading times? On the one hand, Matt Cutts of Google has officially stated that Google takes loading times into account when ranking websites. If you have a slow-loading site, that can mean lower rankings in Google and less traffic. Bummer.
In this week’s episode, we have a guest on our podcast. Michael Aagaard from ContentVerve is a copywriting and conversion optimization specialist from Denmark.
In the podcast, he tells us about his approach to conversion optimization and why sometimes, the best things to do is to break some rules. He also reveals his content marketing strategy for his relatively recently launched English blog.
Check out the video and audio versions of this podcast below:
This post is all about teaching you everything you need to create your own videos and use them on your site. We’ve decided to create this post because despite video being an incredibly powerful tool, we couldn’t find a single comprehensive resource that explained the fundamentals of video creation, video players and delivery in a simple, easy-to-use guide that anyone can pick up and run with. We expect that you’ll need to bookmark this page and refer back to it as and when you go through the process of creating your first video.
Even if you’re a beginner, by the end of this post you’ll know more than 90% of people about how to create, upload and play videos on your web site for increased engagement, conversions and connection with your audience.
In this post, you can watch the replay of our website clinic webinar, where we showed live examples of how to improve websites to make them better and more profitable.
In addition, you’ll also discover the easiest ways to replicate the tests we utilized during the webinar and you’ll find a list of all the sites and resources we mentioned during the call.
Read on to get everything you need, to start making more sales from your site as well.
Would you like your site to generate more income, but don’t know how to make that happen? Are you unsure about what direction your site design should take? Do you hear a lot about “usability” and “engagement”, but lack a concrete guide for what to actually do about these things?
If so, this post is for you.
Read on to find out the only two factors that truly matter for your website’s performance and profitability.
Cashvertising (or Ca$hvertising) is a book written by Drew Eric Whitman. With its roots in offline and print media advertising and with a strong emphasis on copywriting, is this book any good for purist online marketers?
Watch this short video review to see exactly what you can get out of Cashvertising, as an online marketer.
Discover its strengths and its weaknesses and see a new kindle in action!
Most stats we see when we look at our website analytics are just “vanity stats”. They elicit an emotional response and we can even get addicted to logging in to check our stats, and seeing another slight improvement in traffic or some other positive signal.
But beyond that, how much use do we actually get from checking our stats? How often is it a real, useful business tool and how often is it just another distraction?
I was using analytics the wrong way for years and you’ve probably done the same. In this post, let’s kick our bad habits and look at how to use analytics to actually improve your online business.