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Giving Away Free Stuff is Harder Than You Think

“114,585 leads in less than 30 days!”

“We collected over 100,000 new subscribers in our first month!”

“We gathered 20,000 leads in 14 days!”

These are the kinds of claims used to advertise viral giveaway or contest apps. When you read such statements, it’s easy to think that launching a viral contest might be all you need to boost your mailing list to the next level.

Well, in true ActiveGrowth fashion, we hosted our own viral giveaway to find out how effective this list building method can be.

Read on to see how it turned out for us and what we learned along the way...

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