This is a further video in my series about why publishing lots of stuff is more important than publishing great stuff.
One of the things that holds entrepreneurs back from publishing content and launching products is this creeping feeling of "it's just not good enough".
Is this a justification for not publishing? Isn't it better to spend more time working on your content or product, so that what you will eventually release will actually be good?
The answer depends on why you hesitate to publish in the first place, as you'll see in today's video.
This Monday, we're here with another Mixup podcast episode. The topic for this episode is rarely discussed on the web, yet we find it extremely important: true ownership of your platform and business.
Owning your platform is one of the three main pillars we talk about on ActiveGrowth. We find these three pillars so essential that it's the first thing you can read about on our homepage.
So, what exactly does "owning your platform" mean? And what are the mistakes entrepreneurs make, that leave them with a business they don't truly own? Listen to today's episode to find out!
If you're a creator (whether you're creating written content, videos or anything else), you need to focus on creating a lot and publishing fast.
In this previous post, I've laid out why you should focus on quantity instead of quality for your content marketing and here's a mental reframe you can use if you're stuck in the perfectionist mindset.
Today's video adds another reason why publishing often and fast is so important.
This is a follow up to my post about quality vs. quantity in content marketing. In that post, we came to the conclusion that you can only create good, high quality content through practice. And practice means creating lots of content.
You may agree with this premise, but still struggle to put it into practice. Today's video is a reframe that will help you overcome this problem.
In content marketing, should you focus on quality or quantity?
In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?
The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...
It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.
So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?
Well, it’s not by manually scrounging for data on a daily basis.
Instead, they have automated tools that listen to buzz on the internet for them.
Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!
The leading keyword monitoring tools are FREE and only take a few moments to get up and running.
If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!Continue reading
If you’ve been following the Active Growth blog (formerly im impact) for a while now, you might’ve noticed that the site hasn’t been publishing a steady stream of content for the past year or so.
That’s because, ever since Thrive Themes launched as a product to support the online marketing needs of the ActiveGrowth audience, it quickly grew to dominate Shane’s time and business focus.
But because the success of Thrive Themes is such a great example of what can materialize from a value focused website like ActiveGrowth, we decided that it’s high time to direct some attention back to our blogging roots.Continue reading