Tag Archives for " content "

Been Craving More ActiveGrowth Content? Well You’re in Luck Because We Have an Announcement…

If you’ve been following the Active Growth blog (formerly im impact) for a while now, you might’ve noticed that the site hasn’t been publishing a steady stream of content for the past year or so.

That’s because, ever since Thrive Themes launched as a product to support the online marketing needs of the ActiveGrowth audience, it quickly grew to dominate Shane’s time and business focus.

But because the success of Thrive Themes is such a great example of what can materialize from a value focused website like ActiveGrowth, we decided that it’s high time to direct some attention back to our blogging roots.

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Why Giving Away Your Valuable Content for Free Can Seriously Hurt Your Business

If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.

How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?

Watch the video below to see my simple solution to this problem:​

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How Can I Make Money From My Blog? Discover the Unconventional Answer

It's a simple and straight forward question - and one that is asked often: how to make money from a blog?

In today's post, I give my usual style of unconventional and strategic answer to this question.

By the end of it, you may not be swimming in passive income, but you'll have a perspective that allows you to see through a lot of marketing talk around the topics of blogging and passive income.​

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How to Create a Minimum Viable Information Product

Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business.

In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and only then releasing it to the public.

Creating a minimum viable product is amazingly useful, will make your business more prosperous and yourself more attractive and intelligent… BUT what if your product isn’t suitable for this model?

Read on to find the answer…

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4 Steps to Creating Value Packed Content

Make Value Not Fluff

In any material about content marketing or blogging, you’ll find a lot of talk about creating highly valuable content. But what exactly does that mean? How exactly do you make your content highly valuable and avoid creating “fluffy” content?

In this post, you’ll discover an actionable 4-step system to make your content more valuable and more useful for your audience.

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Why Bigger is Not Always Better in Content Marketing

If you do content marketing, I’m sure you’re all too familiar with the importance of writing “epic” content and delivering massive value in your blog posts, videos, podcasts and more. In pursuit of ever more awesome content, I ended up making a critical mistake – and you might be making it too.

Check out this short video to see what the mistake is and how to fix it:

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Trigger Happy YouTube: Use With Caution

YouTube offers a free and convenient video platform, for anyone to use. What a great opportunity for the frugal online marketer, right?

Wrong.

There are certain uses for YouTube, but it also comes with substantial risk. In fact, there are some kinds of videos that absolutely don’t belong on YouTube, under any circumstances and if you run an online business, you need to know about this.

Read on to learn about the risks of using YouTube and discover exactly what kinds of videos do and don’t belong on YouTube.

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