In content marketing, should you focus on quality or quantity?
In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?
The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...
It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.
So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?
Well, it’s not by manually scrounging for data on a daily basis.
Instead, they have automated tools that listen to buzz on the internet for them.
Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!
The leading keyword monitoring tools are FREE and only take a few moments to get up and running.
If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!Continue reading
If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.
How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?
Watch the video below to see my simple solution to this problem:Continue reading
It's a simple and straight forward question - and one that is asked often: how to make money from a blog?
In today's post, I give my usual style of unconventional and strategic answer to this question.
By the end of it, you may not be swimming in passive income, but you'll have a perspective that allows you to see through a lot of marketing talk around the topics of blogging and passive income.Continue reading
Today’s post is a reply to a reader question that went something like this:
“Why did you stop following the marketing gurus? And are there any you’re still following?”
How you pick your role models can have a profound effect on the development of your business (as well as your personal development), so I think this is an important question to answer. Watch the video below to see my take on this:
Comments have always played an important role in blogging and content marketing. If you’re familiar with my product creation process, you also know that for me personally, comments have been an important source of insights into what exactly my customers (and potential customers) want out of a product.
If you have a WordPress website, you’re spoilt for choice when it comes to picking a commenting system. Apart from the default comments that come part and parcel with WordPress, you can also choose from these alternatives: Disqus, Jetpack Comments,Facebook Comments, Livefyre Comments and SolidOpinion.
Read on to discover the pros and cons of each solution, as well as my personal favorites.Continue reading
Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business.
In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and only then releasing it to the public.
Creating a minimum viable product is amazingly useful, will make your business more prosperous and yourself more attractive and intelligent… BUT what if your product isn’t suitable for this model?
Read on to find the answer…