Whatever your business is, there comes a point in time when the proverbial rubber hits the road: you open up for business and wait with bated breath for your first orders to come through (and if you follow the Impact System and other advice I’ve given on this topic, this should happen sooner rather than later).
What if your greatest fears come true and… nothing happens? No sales, no customers, no reaction…
Nothing converts like a good video.
There are countless studies showing how effective videos are at turning visitors into customers. Certainly, video has been one of the most valuable additions to my marketing toolbox and I’ve been doing video for a long time.
But what exactly goes into making a high-conversion sales video? How do I go about creating these videos and what elements are included to make sure the video is engaging, interesting and leads to sales?
These are questions I get asked a lot and below is the most comprehensive answer I can give in a blog-post format.