Have you backed yourself into a corner with your choice of branding? Or are you looking to start a new brand and wonder how broad or narrow your focus should be?
It's a tricky situation. Branding is important from the moment you choose a domain name and making the wrong choice can lead to problems far down the road.
Luckily, there are a few simple principles you can follow, to avoid what I call the branding trap and make the right choice from the outset. And even if you already have an established brand, knowing about this will help you in your content marketing.
In this episode of the IM Impact podcast, Shane Melaugh and Paul McCarthy discuss the importance of adding emotional appeal to blog posts and other content. We also talk about some things we want to change about this website (and why) and some things that will never change (and why not).
Watch the video to see this latest podcase episode!
The feeling of being stuck or treading water is a frustrating and very common one, among entrepreneurs. We’d all love to smoothly sail towards our goals and keep growing our businesses at a steady pace.
Unfortunately, this is rarely how it pans out in reality.
Watch the video below to see why you often experience plateaus in your business and how to break through them:
In many ways, marketing is about making yourself, your product or your brand noticeable. If you can stand out from the crowd and offer something unique or superior, half your marketing is already done.
The good news is that there is one simple factor that will contribute to you standing out from the crowd more than anything else and in this post, I’ll tell you exactly what it is.
Watch the video below to see what I mean:Continue reading