Don't worry, this won't be a long read. You wouldn't read it if it was, anyway.
At least this is what the trend shows: our attention span is getting shorter when we're online, making content creators' job harder.
While we can't compete with all the distraction coming from Facebook, Instagram, Candy Crush and who knows what else, constantly nudging your pocket like a little child hungry for attention, not all is lost.
As an entrepreneur, you might face the same problem. But there's one thing in your hands that Candy Crush is lacking: real value.
But how can you fight for a moment of attention in this messy jungle to let people see your worth? Should you join the club of addictive apps or there's another way?
Listen to our newest podcast episode to find out!
The purpose of your website is to bring you more business. Because of this, you’re most likely to focus your time and attention on the end of the funnel – the part where you make money.
As important as it is to optimize those last steps in the funnel, it can also be a dangerous distraction from what might be the most important conversion your website has to achieve.
Watch the video below to see what this most important conversion is and discover 5 simple steps for optimizing it: