Tag Archives for " analytics "

The Audience Building Hamster Wheel & Customer First Business Examples

Last week, as a closure of the ActiveGrowth Podcast launch day, we held a live webinar to answer your questions about the podcast and the topic that we choose for our first three episodes: why you should quit chasing traffic and focus on getting your first customer instead.

Based on all the questions and feedback we got, we decided to record a 4th episode as part of the "Forget Traffic!" series.

We noticed that there's some resistance to the idea of going customer first (even though "get paid sooner!" should be pretty appealing) and we address that in today's episode.

We also walk through several practical examples and case studies on how the customer first approach can work even for the less typical business models. 

Continue reading

The 11 Best Alternatives to Google Analytics

Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.

Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.

Read on to discover the best Google Analytics alternatives for your website.​

Continue reading

Advanced Customer Analytics: Roundup Review

There are many tools you can use to measure your website traffic (see this roundup) and get varying degrees of data and insight about your visitors. For subscription based businesses, apps and some other business models, it makes sense to take things a step further and that's where advanced customer analytics come in.

In this roundup, I'm comparing Kissmetrics, Mixpanel, Woopra, Calq, Indicative and Trakio.​

Continue reading