This review has been a long time coming. SERPAssist has easily been one of the most in-demand and most talked-about link-building tools since it was released and I’ve never before had so many people specifically request I review a particular product.
So, what’s so special about SERPAssist? Is it just another gimmick or can it truly set itself apart from other link-builders? And is it poweful enough to compete with (or even surpass) SENuke?
Read on to get the full scope.
||Dave ? (last name not known)
||Link Building Tool
SERPAssist is a tool that automates certain aspects of link-building. This is certainly not a novelty. However, the user interface and approach used in SERPAssist are very different from what you may be used to with the typical submitters and automators out there.
You can create complete backlink networks using a simple diagram tool and then send that complete network to SERPAssist to build. To see exactly what I mean, check out this video:
SERPAssist Link-Building Features
As demonstrated in the video, the thing that sets SERPAssist apart from it's competitors is the unique way in which the link-building is automated. You can map out an entire backlinking campaign using an easy drag-and-drop system and all of the account creation, registration, CAPTCHA solving and submission tasks are done completely automatically. It can take several days for the tasks to get completed, but since there's no extra work on the part of the user required, that really isn't much of a concern.
The only real work you need to do is create spun articles to post to the free blogs and embed your backlinks within. Here's an example of a link-network that can be created with just a few minutes of work, in SERPAssist (assuming you've already written your spun content):
There are three types of backlinks you can build to your sites, using this tool:
- In-post links from free blogs (e.g. LiveJournal, tumblr, vox)
- Bookmark links from social bookmarking sites
- Profile links from forum profile pages
As impressive as the technology behind all this is, there are some major issues with the software, at the time of this writing.
For example, SERPAssist apparently only submits to four different forums for profile links. That's not exactly a wealth of link sources. And the profile links don't show up in the URL reports, so there's no way to check how long they stay alive. Because of this, the profile links are practically a non-feature, at this point.
Bookmarks all come from only 7 different sites and they also don't show up in the URL report. In my eyes, this makes the bookmarks more of a neat extra than a full feature of their own. What you're left with are the free blog posts and those also come with some limitations: On several of the blogging platforms, SERPAssist is unable to submit more than one post, meaning that you'll have lots of new blogs with just one post and only a few "growing" blogs that have new content added to them as you keep using them to build more links.
Clearly, a blog that gets updated regularly is more valuable as a source of links than lots of single-page blogs...
So, in essence, what you get with SERPAssist is a very sophisticated tool for building link-wheels and link networks using free blogging platforms.
In my opinion, SERPAssist has the potential to become the most powerful and useful link-building tool ever, but it's definitely not there yet.
I've seen good results using SERPAssist in conjunction with other link-building tools and methods. Unfortunately, as long as it's mixed in with other tools, it's very hard to tell how much of a ranking increase can be attributed to it.
In a couple of tests I did using SERPAssist on it's own, to promote a particular page for targeted keywords, I saw only minimal movement in rankings. Since most of the links come from Web2.0 blogs and each link needs to be placed manually on the link-map, it actually takes quite a lot of time to build a good amount of links. More problematic than that: I ran out of space, on one of my tests. There's no good way of scrolling through or expanding the area of the link-map. On one of my tests, I basically created links until there was no space left on the screen and that still wasn't enough to get the page in question a significantly higher position in the SERP.
I finally stopped using SERPAssist, because I did not see clear enough results compared to the time I spent setting up links with the system. I can imagine that SERPAssist could work well on low-competition keywords, where a link wheel and a few bookmarks might be enough to get a page one ranking. For higher competition keywords, the links I could get with this system just didn't have enough pulling power compared to higher quality links or greater volume of links created by other systems.
I still believe that SERPAssist has the potential to become a very powerful link-building tool, but it's simply not there yet.