Podcast Episode 6 with Michael Aagaard

Michael Aagaard Picture

In this week’s episode, we have a guest on our podcast. Michael Aagaard from ContentVerve is a copywriting and conversion optimization specialist from Denmark.

In the podcast, he tells us about his approach to conversion optimization and why sometimes, the best things to do is to break some rules. He also reveals his content marketing strategy for his relatively recently launched English blog.

Check out the video and audio versions of this podcast below:

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Podcast Video

Audio Version

Click here to download mp3 file.

Check out Michael’s blog here and follow him on twitter @ContentVerve.

Ask a Copywriting Pro!

Michael was kind enough to offer doing a follow-up to this podcast episode, where he’ll answer your questions about writing effective copy for products, blogs, opt-in forms or anything else you can think of.

So, let us know: what’s your most important question about increasing conversions on your site?

Leave a comment below and we’ll compile the questions for Michael!

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About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.

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  • Max says:

    Hi Shane
    This was an interesting view from Michael espicially putting the call to action at the bottom of the page to convert customers who need more info. I would like his thoughts on putting the call to action above the fold and at the bottom of the page. This may convert customers who had made their minds up and those who needed more info. This would provide an interesting split test.
    Best Regards

  • Gil says:

    Shane said “copywriting is a very highly paid kind of thing to do”.. Well I’d love to see this as a true thing, but as far as french websites are concerned we really see tons of cheap copywriting, from spinning to average “work from home” copywriters who know not much about SEO and conversions. So, a real part of the job is indeed to educate customers about conversion.

    Contentverve.com seems to be an interesting resource ! Thanks for sharing.

  • Case studies (in my experience) are a great way to build a quality and pre-qualified list.

    No hard sell is required to get the optin. If the case study interests the reader they will optin if the optin box at the bottom says something as simple as “Like This? Get The Free Email Updates…

    Ian McConnell
    Western Australia

  • Tony C says:

    Hi Shane & co

    Interesting interview but it still means we have to do our own research to find out for sure if somethings going to convert well, or can be made better. Michael just highlighted the fact there are no definitives, only testing.

    I’ve found Ebay a place to be where one week a site gets lots of bids. The next week it gets none, or very few. The product and copy can be the same the only thing that has changed is the date. Given that the product was computer spares, and therefore an evergreen rather than a seasonal item, what the heck could possibly affect the bid rate. It was in constant flux like that and payday times didn’t appear to be relevant to it either.

    Is there any way to tell if someone else’s website is converting well please? Might look the part, all the boxes and sales blurb in the right place and in the right order, but how can we know to either model it or avoid it?

    Bit of a heavy podcast that one Shane.



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