Habits. A simple word that describes such a powerful and complex thing. In today's podcast episode, Paul and I discuss the habits we've created in our lives that most directly contribute to our effectiveness as entrepreneurs.
Plus, you'll discover the best brain hacks that allow you to build new habits as effectively and effortlessly as possible.
Bonus offer: click here to get access to my 5-day mini course on hacking your brain to become more productive.
This was a really juicy episode and it's difficult to take it all in just from listening once. Because of that, I've decided to present the links & resources along with a brief summary of the main points discussed during the episode.
Right off the bat, here are some recommended books if you want to learn more about how to form good habits and kick bad ones:
Habits are deeply personal, but as an entrepreneur, the way you structure your day and build habits has a profound impact on everything you do with your business. Here are some examples of habits that Paul and myself have created that have contributed greatly to our success:
It's not just about the habits you create in your life, it's also how you create them and follow them. In our examples you can already see an important principle at work: the simpler the system you create for yourself, the easier it is to follow.
Habits: the simpler the system you create for yourself, the easier it is to follow.
The typical problem with habits is that we all start with good intentions, but we lose our motivation and drive
Luckily, there are several ways you can hack habit building and trick your brain out of its usual patterns:
Unfortunately, if you're feeling motivated to change your life, you won't want to stick to any of the advice above. Whenever you decide to start new habits, you're probably riding a wave of motivation and aspiration for building a better life. But this emotional state doesn't last, so you have to plan your habits for the bad times instead of planning them in a way that means you can only stick to them if you remain highly motivated for a long time.
Another method you can follow to build habits is the "Seinfeld method", where you visually track your progress by marking every day you successfully stuck to your habit in a calendar, on a
That's just a small sampling of apps that all do more or less the same thing (and with varying degrees of complexity). There are hundreds more like them and they are available for every platform you can think of.
Make use of communities such as online forums where you can announce goals publicly and connect with other people who are pursuing the same goals. A sense of community can be a big help in staying motivated. A step up from that is to use commitment devices or commitment contracts to keep yourself on track. Apps like stickK, Beeminder and Pact are all based on this principle.
With these apps, you make a commitment and you either automatically track your progress or you have commitment partners who make sure you stay on track. And if you veer off, there's some kind of punishment built in (e.g. you're charged a certain amount of money and it's donated to a charity you hate).
This method can work extremely well because of what's called loss aversion. Quite simply, we tend to be more motivated to avoid a negative outcome than to obtain a positive one and these apps exploit that.
Habit hack: use the principle of loss aversion to make yourself stick to your goals.
Finally, one of the most important things you need to get good at if you want to build positive habits is this: learn to change your environment to facilitate new habits.
Here's an illustration of why this matters:
Imagine Joe. His goal is to quit smoking.
Now imagine that Joe, while he tries to quit, constantly keeps an unlit cigarette between his lips.
If Joe fails to quit, how much of that would you attribute to him and his willpower and how much of it to his environment (which in this case included a constant and extremely close proximity to the thing he's addicted to and trying to quit)?
For quitting bad habits, environmental changes are far more important than willpower. While the example above is extreme, we tend to do the same kind of thing whenever we want to kick a bad habit. Instead of trying to accomplish a herculean feat of willpower, change your environment to make the change easy.
For building new habits, your environment is equally important. Remove all friction that can keep you from sticking to your habit and it will be far easier. It all comes down to this:
Habit hack: even small changes in your environment are far more effective than all the willpower you can muster.
Powerful bad habits that are almost impossible to quit all have one thing in common: they have triggers.
Maybe it's that you get nervous (trigger) and that makes you reach for your cigarettes.
Or maybe the donut shop is on your way home and you just can't resist whenever you walk past (the trigger is the visual reminder, seeing the donuts on display).
On the other hand, good habits that you don't manage to stick to usually also have one thing in common: they don't have triggers.
A habit without a trigger is very easy to put off until later (read: never) or forget about entirely.
The solution is simple: associate habits you want to create with triggers. A trigger can be something as simple as a reminder notification you set for yourself at a certain time every day. You can also have simple "rules" you follow like:
Bonus offer: I created a small product about productivity a few years ago. In light of this podcast episode, I completely revamped the content and turned it into a 5-day mini course that teaches the 80/20 of productivity.
These are the things you can do that have the greatest possible impact on your productivity while keeping the investment of time and effort and an absolute minimum.
I call the course: 5 Brain Hacks that Make You Instantly More Productive!
We hope you enjoyed this episode and blog post! Let us know if you have any questions. Also: what's your most valuable, entrepreneurial habit? Let us know by leaving a comment!
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.
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