Here it finally is: My extensive Google Sniper review. If you are already involved in Internet marketing, then you have very likely heard of Google Sniper. There is a lot of hype surrounding this program and it was promoted and discussed by many in the make money online business. I have been testing this system for about two months now and in this review, you will get the complete run-down of every feature, every strength and every weakness in Google Sniper.
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The Google Sniper package consists of one main, 99 page manual, eight training videos as well as a document with process maps laid out for you, so you can easily follow the system step-by-step. There’s also a short introduction ebooklet, but it’s pure fluff. You can just ignore it and get started with the manual right away.
The premise of the system is as follows: George Brown says he can teach you how to build simple, small WordPress websites in just a few hours and get them ranked on page one in Google without having to build any backlinks.
So, the idea is that you can do some keyword research, build a site like this in a very short time and then move right on to the next site because you don’t need to do any article writing, backlink building, social bookmarking or anything else like that, once the site is built. A pretty bold claim, to say the least. Of course, these sites ranking on page one for their keywords can then be easily monetized by promoting some kind of affiliate program.
Let me get one thing right out of the way: GSniper is very sales-heavy. Right after the purchase, you’ll encounter two upsells, the first one for $97 and the second one for $77. As per my reviewing guidelines, I didn’t buy or test either, but especially the first one looks really scammy to me. The reason being that it’s a “niche marketing course” that will teach you how to make lots of money online. This begs the question: Isn’t that what the product I just bought is supposed to be?
In addition to this, you are signed up to a $37 monthly membership when you purchase GSniper. If you don’t want to be part of this membership site, you have to opt out of it after the fact. To be fair, the first month is free, which is a good thing. But I’d still rather opt in to something like this than have to opt out of it.
I was only a member for about six weeks, but in that time, I didn’t see anything in the membership section that warranted $37 a month.
Finally, the keyword research tool Keyword Elite 2 is promoted/recommended within the Google Sniper course and the membership and download areas contain advertisements and affiliate-promotions.
In short, there will be a lot of product pushed your way once you sign up for Google Sniper.
What’s it About?
As already outlined above, the system will teach you how to build a WordPress powered site in a very specific manner. The final site will only consist of around 5 to 10 pages of content and all of it will be focused on one keyword that you pick beforehand. The site will be promoting one product and one product only (no Adsense ads or multiple products) and the goal is to get this site to rank on page one in the Google results for the targeted keyword and convince as many visitors as possible to buy the promoted product through your affiliate link.
The system covers a wide range of topics starting from how to set up the website and what kind of content to add, how to find the right kind of keywords to target and walking you all the way through the process until you have one completed GSniper site. The detail in the instructions is usually very good and easy to follow. The videos support what’s written in the manual quite well, although some of them are pretty redundant after having read the text.
I particularly liked how much emphasis was put on how to create content, how and where to place affiliate links within your site, and how to test for optimal conversions.
Something I noticed is that the manual often contains a piece of advice followed by something along the lines of “…this is only a guess” or “…not sure but it works for me”. It would have been nice of George Brown had actually run some tests instead of including a bit of guessing and unfounded claims in the ebook. On the other hand, I think it’s great that he is honest about the things he doesn’t know and didn’t test instead of just pretending like they’re all rock-solid facts.
Pros and Cons
Google Sniper does many things right and gets some things wrong. Here, I want to lay it all out for you, so you can decide whether this product is worth your money or not.
One thing that needs to be mentioned is this: Yes, it really works.
You can get a simple little WordPress blog listed on page one, getting free traffic and making sales. So, fundamentally, the system works and you can and will make money if you follow through on it.
The greatest strength of the course lies in how the creation of the website is laid out. The manual and the videos give you a very clear idea of what the final website should look like and what it should contain. There’s also a lot of thought put into what kind of theme you should use and what kind of story you should tell about yourself on the website, all carefully tailored towards getting more sales.
One part where George completely drops the ball, however, is when it comes to choosing a product to promote. There is no really useful information about what criteria to choose products by and the video on this subject consist of George browsing CBengine, seemingly at random, and basically saying: Pick a ClickBank product with high gravity. I bet you couldn’t have guessed that by yourself.
Another little issues comes up with the keyword research component: Finding the right keyword is absolutely essential for making this system work. You have to find a very particular kind of keyword if you want to stand any chance at all of getting a page ranked for it without any backlinks.
Google Sniper contains detailed information on what kind of traffic volume, number of competing pages and criteria in the pages already ranking for the keyword to look for. You will also be presented with three suggestions for picking keywords:
- Find a keyword using the free Google Keyword tool and spreadsheets.
This method is free but requires quite a bit of work with copying data into spreadsheets and manually sorting and filtering it.
- Find a keyword using Keyword Elite 2.
Makes it a lot easier to find good keywords, filter them and analyze the competition for each one of them, but the program is quite costly.
- Simply use the product name as your keyword.
The third method, using the product’s name as your keyword, is presented as the quickest and easiest way to pick a good keyword. It’s true that a product name is generally a good keyword since people who search of a product name already know what they want and are quite likely to buy.
But, and this is a big BUT, in combination with the product selection advice from before, this becomes absolutely terrible advice for Google Sniper sites. Why? Because you can bet that for any ClickBank product with a high gravity, there will be tons of marketers out there, targeting the product name and building search engine optimized sites, creating backlinks to them, bookmarking them and so on. In this kind of environment, a Sniper site with zero backlinks doesn’t stand a chance to get a permanent listing on page one.
What You Need to Know
I realize that I’ve been very critical of this product so far. It remains, however, that the system fundamentally works and that you can make money using it. I don’t mean to bash this product or George Brown in any way.
There are two things you absolutely need to know if you decide to try Google Sniper and these things are:
- Finding the right keyword is the most important part.
Needless to say, you won’t be able to rank for highly competitive keywords with a zero-backlink site. Therefore, it’s absolutely essential that you find the right kind of keyword: A keyword that gets a good amount of traffic, consisting of potential buyers, but that has the kind of profile that will still enable a Sniper site to be listed in the top spots in a Google search.
Since using product names won’t work for very popular products, you either need a way to find ClickBank products (or other products) that can get good sales, but that you can still compete for, or you need to do the keyword research. And be warned: Finding a keyword that matches all the criteria outlined in the course can be very difficult. Even using a tool like Keyword Elite or Market Samurai, you can easily spend an afternoon sifting through results before you find a usable keyword.
- It’s a numbers-game.
If you start with the GSniper system, plan to build at least five sites before drawing any conclusions. Some will work, some won’t and you can’t always tell beforehand whether a site will stick or not. Google moves in mysterious ways, after all.
If you stick to the system and build five sites according to it, you will definitely have at least one or two winners in there. And for the sites that don’t quite make it to page one, it’s worth considering biting the bullet and building some good old-fashioned backlinks to them anyway.
There is some fluff in Google Sniper, but it isn’t rampant. Apart from the completely useless introduction manual (clearly just padding to make the feature list a bit longer) and the almost non-existent advice about selecting products to promote, the course is quite action-oriented, though. The system is laid out quite well and the process maps are a good addition.
Two instant “one-time-only” upsells that seem to devalue the purchase just made and a thin, paid monthly membership that you are signed up for without any real choice and have to opt out of if you aren’t interested certainly get the scammy-and-crappy alarm ringing. That, plus the advertisement and promotions in the member section are really too much. Overall, the excessive product-pushing significantly devalues this product.
Overall, I can’t really recommend Google Sniper. The prodct isn’t downright bad, but it certainly lacks polish and the aforementioned product-pushing just leaves a bad taste. It could have been a lot better and more newbie-friendly if some blunders in regards to keyword research and product selection would have been avoided. I also feel that the content and delivery of the videos could and should be a lot better.
This article has been getting some views again, because it turned up in the “popular articles” list, due to the number of comments it has received. I’ve adjusted the article content little bit and I just wanted to add: In addition to the issues mentioned in the article, the system is somewhat outdated, by now. I do not recommend this product.