Here’s how this works:
Step 1: You watch the video below, in which Gary Vaynerchuk says a lot of awesome things, then makes a huge blunder and then says some more awesome things.
Step 2: Watch the next video, below the first one, where I rant about how incredibly wrong Gary was with his statements about Internet marketing.
Step 3: Read the few paragraphs at the end, where I elaborate on some essential points.
First of all, in my video it almost comes off as if I’m saying all offline businesses or all big corporate businesses are unethical. That wasn’t my intention, of course.
My point is simply that there are unethical businesses and ethical businesses, online as well as off. Likewise, there “good” marketing and marketing that “just isn’t right” as Gary puts it. And this is also true online as well as offline.
Note that I’m not saying all Internet marketing is good and holy. There’s a lot of spammy and scammy marketing going on, online. And unfortunately, the spammiest marketers are usually the most prevalent, the ones you encounter most often and the ones that you get annoyed by the most frequently.
Internet marketing as a whole is no better and no worse than non-Internet marketing. However, a large portion of online marketing consists of individuals or small groups that are very busy producing great value for free and building lasting relationships with relatively small groups of customers. And if more people get involved in this type of marketing and the paradigm shifts ever further in that direction, then that’s clearly a blessing for everyone involved.
At least, that’s my take on this. What do you think?
Step 4: Tell me what you think in the comments below.
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.