Deception, Disappointment & Minimum Viable Products – IMP#35

In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to.

Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation.

But what about the downsides of this approach? What if your minimal product is too minimal and your early users turn away in disappointment? Isn’t it even deceptive to promise a solution and then only deliver a very minimal concept of one?

These are the questions we address in today’s podcast episode…

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In this Episode:

  • What if you create a minimum viable product, with the intention of testing the market, but you just end up disappointing your early customers?
  • A quick summary of the concepts of minimum viable product, lean startup and rapid implementation.
  • Why a minimum viable product is not just a business strategy, but also a brain-hack.
  • The mindset-shift that will help you stop worrying and start shipping products.

I hope you enjoy this episode! If you have any questions about how to make outreach marketing work or have some examples of your own to share, please leave a comment below.

Also, if you like the Impact Marketing Podcast, I’d super-appreciate a rating and review on iTunes or Stitcher.

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About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.

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