If you’re on any Internet marketing mailing lists, then you’ve almost certainly received at least one offer for an “Offline Gold” type of product. It seems that everyone’s promoting one of those, lately. The premise of these products can be summarized as follows: Find small to medium local businesses with crappy websites and offer them your services for doing some SEO, website optimization, setting up forms for lead-capture etc. In other words: Bring your online marketing skills offline and charge a premium fee for it.
Sounds like a great plan, right? I made a video in which I’m being a total spoil-sport talking about some of the real-life implications of starting a web design and optimization service like this. I also offer some useful advice for anyone who wants to give this method a try.
What are your thoughts on this? What do you think about the local-business marketing fad? I’d love to hear your opinion, so feel free to leave a cooment below!