Why You Don’t Get Replies from the Influencers You Contact – IMP#34

January 10, 2015 , 9 Comments

A tried and true method of getting more traffic and getting traction for your business is collaboration. Specifically, collaboration with people and companies that are ahead of you in the game – those that have greater reach than you and can give you access to audiences you can’t otherwise reach.

This is the basis of guest posting, JV promotions, cross-selling and many other promotional strategies.

But how exactly can you contact an influencer who could help your business in such a way that you don’t just get ignored? Listen to today’s podcast episode to find out:

Podcast Video

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Podcast Audio

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Click here to download the MP3 file for this episode.

Links & Resources

In this Episode:

  • Why learning how to contact influencers correctly is one of the best ways to go “from zero to something”, with a new business or new website.
  • The majority of requests influential people receive are clumsy and really not worth considering (for them). This is an opportunity for you.
  • The simple 24-hours test that helps you write better outreach messages.
  • The me/you analysis: a simple method that will reveal with high certainty whether your message has any chance of being considered by the recipient or not.
  • How to consider the time/effort balance and avoid making veiled requests instead of enticing offers.
  • Why even in outreach messages, specific offers are far more effective than vague offers.
  • How to not just send a generic message, but make an irresistible offer, no matter who you contact.
  • The most effective (long term) networking strategy that has ever been used on me.
  • Example: dos and don’ts of pitching a guest post.

I hope you enjoy this episode! If you have any questions about how to make outreach marketing work or have some examples of your own to share, please leave a comment below.

Also, if you like the Impact Marketing Podcast, I’d super-appreciate a rating and review on iTunes or Stitcher.

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About ​Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.

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  • Interesting content Shane.

    We have a someway popular webapplication that help Brazilian Internet Marketers to maintain their businesses legalities, respecting Brazilian government’s rules that are very complexes.

    So we receive some contacts from people who want to make a partnership but it’s very rare – as you says – that people really know how the partnership can help us, and not only him.

    Since I will need to make new connections on our niche to help spreading the word about our new product – that will go for the first time outside Brazil and will be in English – it’s good to remember of this simple but effective tips.



    • Thanks for your comment, Christophe! I’m happy to know that you found this post useful.


  • Lots of good things to thing about in this list. I have often thought about reaching out to you, and I even did so once (we had a conversation on Amazon FBA). The thing that stops me at this point is that I can’t think of anything to offer you that would make it worth your while.

    Same thing stops me from approaching many other Big Names in the Internet marketing biz.


    • Thanks for your comment, Howard. I have the same issue with many people I’d like to collaborate with. You have to balance the cost of creating something worthwhile with the benefit of potentially getting someone’s attention. I don’t know what the right answer to this is, though.


  • Hi Shane,
    How would I approach someone about reviewing something. Im not talking chump change here.
    I’m talking for a service that normally costs 1,300 USD per month. I convinced the company I work for to give a away up to a months worth of a Virtual assistant services. Higher end than a Zirtual.
    1- Should I just say Hey’, I would love to give you a free months worth of our Virtual assistant services to try out. In exchange, we would love you to write an honest review. Then talk about how our VA’s are better than the others and why?

    2nd- What do you think about if i reach out to a blogger who’s audience is not necessarily our target market but who has a huge following with the hope that other bloggers who follow that blog will maybe retweet, reshare that article?

    So for example, you. You’re audience Shane. If i were to approach you with this offer what would you think. Just trying to get some feedback before I actually reach out to people.


    • Hi Annie,

      Sorry for the late reply on this.

      My first impression is that you’d have to pick review partners more carefully than for simple, lower-priced products. Basically, you’d be looking for an agreement with someone where they will definitely give you coverage in return for what you do for them and where they have a good audience that’s a good match for your business.

      As for myself: I would personally be a candidate for a service like this, but I don’t know if I have the right audience. It’s not exactly a match for what I usually talk about, but there are probably a few potential candidates in my audience. Hard to say. I think you could definitely find better “targets” for this than myself (also keep in mind that my audience is quite small compared to “celebrity blogger” types).


      • Annie Andre says:

        Thanks Shane,

        This is very helpful. i had not thought about the agreement part where the blogger gives us coverage. I think my target market would be a blogger who has sales blog for salesmen and CRM.

  • Hi Shane,

    I stumbled across your website via Trive themes as I was looking for a great landing page option for my wordpress website. I am totally impressed and love the solutions you offer. I started reading some of your posts and listening to your videos and podcasts, and WOW totally have to say well done on offering so much value to your audience online.

    This podcast session has amazing good tips and I think it is very valuable to anyone listening especially now that influencer marketing is going to grow so popular in 2015. Really enjoyed your view on this topic – thanks for the great tips you shared with us here.

    A lot of people miss out on great opportunities or collaborations because their pitch is not right. It is ALL about your pitch. Great products don’t sell, great pitches sell.

    Looking forward to listening to more of your podcasts and videos :)


    • Thank you very much for this comment, Adel! It’s always motivating to get positive feedback like this. :)


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