Category Archives for Mindset

“Coaching Offer” Phone-Call Scam

Admittedly, I always say negative things about products that are bad and I do occasionally point and laugh at silly marketers. But I don’t want product-bashing to be “my thing” and I know that there’s more value in providing useful information that can help you move forward than in railing on about everything that’s wrong in the Internet marketing space.

Having said that, there are times when people need to be warned and when a rant is in order. Now is one of those times.

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Guru Popcorn: Link Liberation 2.0

Lately, there have been tons of big launches. And many of them have not been nearly interesting enough, from a marketing perspective, to be worthy of a Guru Popcorn episode. In today’s episode I have a look at Link Liberation 2.0. On the one hand, there is some interesting marketing stuff going on there and on the other hand, it’s about backlinks and since backlinks are kind of my thing, I almost have to comment on this product (or, as the case may be, the marketing of this product).

Check out the video below.

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Fakeinars, Pitchfests and Webinars

What’s your gut reaction when you see an e-mail from a marketer, inviting you to a webinar? If you haven’t done much screening and unsubscribing from lists for your “guru inbox”, I’m guessing your gut reaction is a negative one. Many people’s history with webinars is that they “have been burnt” and now know better than to attend them, or attend them very cautiously, with their anti-advertisement shields up.

I personally love doing webinars and it’s my favourite way of keeping in touch with my subscribers and customers. There’s nothing wrong with webinars. What I don’t like are Fakeinars and blatant pitchfests… (warning, ranty post ahead)

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Traffic Siphon – The Art of Making a Lot of People Angry

Traffic Siphon is one of your typical, run of the mill, hyped up beyond all recognition and endorsed by all the usual suspects kind of ClickBank product. We get one of these at least once a month. The first time I came across it, I just had a quick glance at the sales-page, found it amusingly absurd, contemplated maybe making fun of it in a video and then got back to getting more important stuff done.

It had all the signs of being one among many, doubtless making someone a couple 100K and doubtless being a more or less useless product, under close scrutiny.

But something about Traffic Siphon is different…

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How to Recognize and Avoid “Newbie Traps”

Here's a quick video I recorded ages ago and updated more recently, about how to avoid Newbie Traps.

What is a Newbie Trap? Watch the video to find out!

Hint: if you're just starting out and you dream of being a digital nomad or making money with your own website, you need to see this.

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Marketing vs. Authenticity

In today’s post, I want to share a video with you and I hope that you’ll share your thoughts with me after you’ve seen it. You see, this is very much a work in progress. It’s probably one of the least planned and least professionally made videos I’ve ever published, but the subject is one that’s very important to me and about wich I just needed to share some thoughts.

What it really comes down to is that I’m working on finding a way to bring good, solid marketing skills and authenticity, honesty and integrity together in my marketing messages.  Watch the video below to see exactly what I’m on about:

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Curbing Your Enthusiasm About Offline Business Marketing

If you’re on any Internet marketing mailing lists, then you’ve almost certainly received at least one offer for an “Offline Gold” type of product. It seems that everyone’s promoting one of those, lately. The premise of these products can be summarized as follows: Find small to medium local businesses with crappy websites and offer them your services for doing some SEO, website optimization, setting up forms for lead-capture etc. In other words: Bring your online marketing skills offline and charge a premium fee for it.

Sounds like a great plan, right? I made a video in which I’m being a total spoil-sport talking about some of the real-life implications of starting a web design and optimization service like this. I also offer some useful advice for anyone who wants to give this method a try.

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Gary Vaynerchuk Doesn’t Like Internet Marketers

Make no mistake: I love this guy.

Here’s how this works:

Step 1: You watch the video below, in which Gary Vaynerchuk says a lot of awesome things, then makes a huge blunder and then says some more awesome things.

Step 2: Watch the next video, below the first one, where I rant about how incredibly wrong Gary was with his statements about Internet marketing.

Step 3: Read the few paragraphs at the end, where I elaborate on some essential points.

GO

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Video: One Newbie Mistake I Often Encounter

“I’ve set up my site and submitted it to social bookmarking sites. I’ve written articles with links to it and have done all the on-page SEO stuff, but I’m still not getting a lot of traffic and I’m not making any sales. What am I doing wrong?”

You’ll have encountered this type of question a fair amount of times if you frequent any Internet marketing forums. Since I just saw two prime examples of this question today, I decided to make a video addressing what is most commonly the problem in these cases.

 

The Crucial Difference Between “Tips” and “Instructions”

Lightbulb Tips Image

Notice how almost every get-rich-quick product promises to be a complete, step-by-step guide to take you from wherever you are now to unimaginable riches within the next few days? Ok, sorry for exaggerating a bit, there. But it is quite striking, how many complete instructions and guides are on offer. What I’ve noticed is that many get-rich-quick programs don’t offer much in the way of instructions and guidance. I’m seeing a misconception that needs to be cleared up, here.

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