It’s a quiet week in online marketing when no one declares the end of affiliate marketing, the end of SEO, the end of e-commerce, the end of the gravy-train or something of that ilk.
This post is not about declaring the death of anything, but it’s also not a post to reassure you about the future of online business. Instead, I want to talk about the reality of online marketing and the big mistakes that come with too much optimism as well as too much pessimism about it.
What do Seth Godin (author, marketing cult-figure and notorious bald guy) and the Google Panda update (change in Google algorithm that left a lot of sites in the dust) have to do with each other? Watch the video below to find out:
Are you working on “making money online” or on building a business? You may wonder if there’s even a difference – after all, isn’t the purpose of a business to make money? Of course, much of it comes down to how you want to define each expression, but let me illustrate a big difference in mindset that I believe is reflected in these two option
Watch the video and see the rest of this article to see how you can make sure you’re on the right track.
This post is a rant. It’s a rant about one of those things that are going on in Internet marketing that are all kinds of bad, but everybody does it because they’re all lazy and greedy and they can get away with it. What I’m talking about in this particular case is people selling products that don’t exist yet. As a customer, that’s just a slap in the face, when you are presented with a completely empty members-area, after you’ve handed over substantial amounts of your hard-earned cash.
But, instead of only complaining about it, I also offer some suggestions of what to do instead.
Check out the video below:
Admittedly, I always say negative things about products that are bad and I do occasionally point and laugh at silly marketers. But I don’t want product-bashing to be “my thing” and I know that there’s more value in providing useful information that can help you move forward than in railing on about everything that’s wrong in the Internet marketing space.
Having said that, there are times when people need to be warned and when a rant is in order. Now is one of those times.
Lately, there have been tons of big launches. And many of them have not been nearly interesting enough, from a marketing perspective, to be worthy of a Guru Popcorn episode. In today’s episode I have a look at Link Liberation 2.0. On the one hand, there is some interesting marketing stuff going on there and on the other hand, it’s about backlinks and since backlinks are kind of my thing, I almost have to comment on this product (or, as the case may be, the marketing of this product).
Check out the video below.
What’s your gut reaction when you see an e-mail from a marketer, inviting you to a webinar? If you haven’t done much screening and unsubscribing from lists for your “guru inbox”, I’m guessing your gut reaction is a negative one. Many people’s history with webinars is that they “have been burnt” and now know better than to attend them, or attend them very cautiously, with their anti-advertisement shields up.
I personally love doing webinars and it’s my favourite way of keeping in touch with my subscribers and customers. There’s nothing wrong with webinars. What I don’t like are Fakeinars and blatant pitchfests… (warning, ranty post ahead)
Traffic Siphon is one of your typical, run of the mill, hyped up beyond all recognition and endorsed by all the usual suspects kind of ClickBank product. We get one of these at least once a month. The first time I came across it, I just had a quick glance at the sales-page, found it amusingly absurd, contemplated maybe making fun of it in a video and then got back to getting more important stuff done.
It had all the signs of being one among many, doubtless making someone a couple 100K and doubtless being a more or less useless product, under close scrutiny.
But something about Traffic Siphon is different…
Here's a quick video I recorded ages ago and updated more recently, about how to avoid Newbie Traps.
What is a Newbie Trap? Watch the video to find out!
Hint: if you're just starting out and you dream of being a digital nomad or making money with your own website, you need to see this.
In today’s post, I want to share a video with you and I hope that you’ll share your thoughts with me after you’ve seen it. You see, this is very much a work in progress. It’s probably one of the least planned and least professionally made videos I’ve ever published, but the subject is one that’s very important to me and about wich I just needed to share some thoughts.
What it really comes down to is that I’m working on finding a way to bring good, solid marketing skills and authenticity, honesty and integrity together in my marketing messages. Watch the video below to see exactly what I’m on about:
If you’re on any Internet marketing mailing lists, then you’ve almost certainly received at least one offer for an “Offline Gold” type of product. It seems that everyone’s promoting one of those, lately. The premise of these products can be summarized as follows: Find small to medium local businesses with crappy websites and offer them your services for doing some SEO, website optimization, setting up forms for lead-capture etc. In other words: Bring your online marketing skills offline and charge a premium fee for it.
Sounds like a great plan, right? I made a video in which I’m being a total spoil-sport talking about some of the real-life implications of starting a web design and optimization service like this. I also offer some useful advice for anyone who wants to give this method a try.
Here’s how this works:
Step 1: You watch the video below, in which Gary Vaynerchuk says a lot of awesome things, then makes a huge blunder and then says some more awesome things.
Step 2: Watch the next video, below the first one, where I rant about how incredibly wrong Gary was with his statements about Internet marketing.
Step 3: Read the few paragraphs at the end, where I elaborate on some essential points.