Category Archives for Marketing Skills

Treat Every New Subscriber like a VIP Using This Email Automation Template

You’ll agree that every time a visitor to your website subscribes, it’s a moment to celebrate.

But are you actually treating that conversion with the proper respect it deserves?

I mean, are you just lazily delivering your new fan with a one-and-done “Thanks for signing up, here’s your content upgrade” email? Or are you treating every new subscriber like a VIP and dropping automated value bombs in their inbox every few days after signup?

Look, if you’re not using automated emails to educate, nurture and build trust with your new subscribers, you’re shooting yourself in the foot! Not only are you missing out on longterm sales, but you're also doing your new followers a huge disservice by not providing with them the in-depth content they came to you looking for!

Want to start treating your subscribers like VIPs?

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Livestream Replay: Your Questions Answered, My Favorite Underrated Marketing Skill & More

Our recent livestream was very well received among everyone who took part. I spent a lot of time answering specific questions related to product creation, online marketing, email marketing and more. Plus, we covered interesting topics like communication skills and the problem with most people's copywriting.

In case you missed out, here's your chance to watch the replay!

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2 Free Automation Tools You Must Use To Help Manage Your Brand Online

It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.

So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?

Well, it’s not by manually scrounging for data on a daily basis.

Instead, they have automated tools that listen to buzz on the internet for them.

Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!

The leading keyword monitoring tools are FREE and only take a few moments to get up and running.

If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!

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The Only 3 Things You Can Do to Increase Your Revenue

Building a business can often feel quite overwhelming. One of your most important tasks is to make the business grow and it seems like there are unlimited possibilities and an endless list of tasks.

Well, I'm about to make this a lot easier for you. When you get right down to it, there are only 3 things you can do to make more money. In this post, you'll get the big-picture overview of these 3 things, so you know what to do next, no matter what your current situation is.​

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Should You Follow Money or Follow Your Passion?

Follow your passion! Dare to believe in your dreams! You can do it!!

Sound familiar? The areas of entrepreneurship and personal development/motivational stuff and intertwined and "follow your passion" is run-of-the-mill advice in both.

But is it actually good advice or is it just another example of guru bullshit?

In my experience, it's bad advice and the "follow your passion" crowd usually don't last long as entrepreneurs.

So, you should be a hard hitter and chase the money, right? Coffee is for closers and all that.

Well, chasing the money is also a pretty reliable way to fail at the startup game...

So, what exactly is the right approach? Check out today's video to find out...

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Welcome to ActiveGrowth: What’s New Apart from the Name?

If you've been following us for a while, you'll notice that the name of this site has changed. What's behind this new name and the re-branding? What will be new, what will be the same, going forward?

Read on to find out...​

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Why Giving Away Your Valuable Content for Free Can Seriously Hurt Your Business

If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.

How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?

Watch the video below to see my simple solution to this problem:​

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Should You Follow Marketing Gurus?

Today’s post is a reply to a reader question that went something like this:

“Why did you stop following the marketing gurus? And are there any you’re still following?”

How you pick your role models can have a profound effect on the development of your business (as well as your personal development), so I think this is an important question to answer. Watch the video below to see my take on this:

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Ask Me (Almost) Anything

As you can imagine, I get asked questions on a regular basis. It’s something I actively invite through comments on this site as well as through the contact form.

I love to get questions (and answer them) because it gives me a real view of where you are in the process of building and growing your online business. My main goal is always to create content that is as useful as possible to you, without wasting any of your time. And I can do  a better job of that, the more feedback I get from you.

Last week, I received not one, but 3 excellent questions in a row and they inspired me to write this post.

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4 Steps to Creating Value Packed Content

Make Value Not Fluff

In any material about content marketing or blogging, you’ll find a lot of talk about creating highly valuable content. But what exactly does that mean? How exactly do you make your content highly valuable and avoid creating “fluffy” content?

In this post, you’ll discover an actionable 4-step system to make your content more valuable and more useful for your audience.

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Why Bigger is Not Always Better in Content Marketing

If you do content marketing, I’m sure you’re all too familiar with the importance of writing “epic” content and delivering massive value in your blog posts, videos, podcasts and more. In pursuit of ever more awesome content, I ended up making a critical mistake – and you might be making it too.

Check out this short video to see what the mistake is and how to fix it:

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Double Down: The Year 2013 in Review

With another year gone (surprisingly quickly, I might add) it’s once again time to look back and extract the most valuable lessons from the past 12 months. As every year, things went differently than expected. At times it was challenging, at times thrilling and at times frustrating – but certainly never boring. In today’s post, I want to extract the most important and most valuable lessons from everything that happened in 2013.

Did my big gamble from the year before pay off? Did I end up losing all my money again? Am I getting any closer to achieving my overly ambitious goals?

Read on to find out…

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