Category Archives for Your Killer Product Idea

Simple Business Case Study: How to Become THE Expert in Your Niche (by Making Your Niche Smaller)

If you want people to pay attention to you, it helps to be an expert.

But as you know, becoming an expert takes time. You must amass knowledge, apply it and then develop a strong record of practical success before the internet will consider you an authority.

It’s hard to shortcut that process, but today we’re going to look at a business that managed to do just that.

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Your Business Idea Can (and Maybe Should) Be as Simple as This

Whenever people talk about entrepreneurship, they usually discuss groundbreaking businesses. You know, like Tesla, SpaceX and Amazon.

It makes you feel like you need to be an Elon Musk level super genius to start a successful online company!

The truth is that straightforward products solving basic problems create fantastic business opportunities. In fact, a lot of businesses are successful because they KEEP...IT...SIMPLE.

That's why we're going to start analyzing some simple businesses to show that you can succeed through simplicity too! If that feeling of "I can do this!" sinks in, you'll finally take action on your own ideas to break through the crippling wantrepreneur phase.

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Struggling to Create Offers That Convert? Let’s Have a Chat About Customer Development

Have you ever pitched an offer to your audience that just fell flat?

Maybe your first thought was that you set your price too high, so you lowered it.

That didn’t help so...you lowered it again. Each time, you got nothing but crickets.

But if your pricing isn’t the problem, what is?

Perhaps it’s the content, language and value of your offer instead. Changing price is easy, but optimizing these 3 elements isn't. They need to be dialed in before your target market will even take notice.

In our first weekly installment of ActiveGrowth’s new newsletter, The Silver Bulletin, we’re going to show you one way to get inside the mind your target audience to find out what they actually need instead of what people say they want.

What method can you can use to do all this?

Something not very fancy at all...

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The Simplest (and Quickest) Way to Validate Your Business Idea and Find the Perfect Niche

So, you have this idea for a business or maybe a new niche to enter. This is perhaps the most crucial moment of the entire project: what you do now will determine whether you dive head-first into a world of pain or whether you'll be taking the first steps towards a thriving new business.

Watch the video below to see the simple approach I use to validate any new business idea in any market.​

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How to Create a Minimum Viable Information Product

Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business.

In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and only then releasing it to the public.

Creating a minimum viable product is amazingly useful, will make your business more prosperous and yourself more attractive and intelligent… BUT what if your product isn’t suitable for this model?

Read on to find the answer…

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Why You Should Sell an Ebook on a Single-Column Sales Page

If you want to build an amazing, huge business that will change the world, you should start by selling an ebook on a simple, single-column sales page.

That might seem like strange advice, but watch the video below to see how starting with something simple has several benefits (including ones I bet you didn’t think of) and how you can use it as a “skill builder”:

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How to Start a Software Business

What’s the best way to build a successful software startup?

As you can imagine, this is not simple question, but in response to an email sent by a reader, I made a video with the simplest possible (and most important) answer I can give.

If you’ve ever wanted to get into the business of selling software, apps or SaaS, this is a must-watch:

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The ActiveGrowth System

I have written about many different aspects of creating and successfully selling products, the foundation of any value based business.

As announced in an earlier video, my goal is to provide you with all the information you need to create your own value based business successfully. So far, I’ve done so in many separate parts (and I’ll reference many of them throughout this post). In this post, I want to provide the big picture. I want to show you the entire system, from start to finish.

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Examples of Great (and Terrible) Unique Selling Propositions

In this post, you’ll find a series of unique selling proposition examples, both good and bad, to model your own USP after. If you haven’t seen my previous post on this topic, I recommend you read it first.

I advocate creating and selling products in active, evergreen markets, so that you can build something once and sell it for many years to come. That also means that you’ll be up against competing products and businesses. We aren’t trying to create something completely new and revolutionary (which requires great creativity and comes with a high risk of failure), but to build on concepts that we already know to work. If you can understand a market and you know how to craft a good USP, you’ll be leaps and bounds ahead of most entrepreneurs.

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The Worst (and Most Popular) Kind of Product Idea

When you start out as an entrepreneur, there’s one product idea that you’ll almost inevitably come up with, at some point…

This product idea seems very attractive. Heck, it will seem like a sure-fire winner.

Unfortunately, in reality, it’s a terrible idea. Watch this video to see what I mean and how to avoid one of the most common newbie mistakes you can make:

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Everything You Need to Create Your Unique Selling Proposition

No matter what you do, you need a unique selling proposition.

Yes, even if you aren’t selling anything. Your blog or free report needs a unique selling proposition as much as your product or service.

In this post, you’ll learn everything you need to know to create a highly effective, compelling USP. If this is a topic that has mystified you so far, you’ve come to the right place!
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What to Sell – 14 Examples of Successful Online Offers and What You Can Learn From Them

Creating and selling your own offers comes with huge advantages over any affiliate or ad-revenue based online business models.

In this post, you’ll discover exactly why that’s true (and not just based on my own experience) and what kind of offers you can create and sell, as well as pros and cons for each business model.

All that along with practical examples means that if you invest a few minutes into reading this post, you’ll never again have to ask “but what exactly should I sell?”

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