Category Archives for Create Your Product

15 Reasons You Need to Create & Sell Your Own Product

If you want to make money, you gotta sell something. And that means creating a product of your own. We call this creating a value based business and it's a simple proposition. However, the suggestion to create your own product probably causes a feeling of resistance inside you.

"Isn't creating your own product too difficult?"

"What if I'm not good enough to teach something in an info product or offer a service?"

"And stuff like payment processing and memberships and all that? Isn't that too complicated?"

If various gurus and the ever-passing parade of online marketing trends is to be believed, there are far easier ways to make money. So, why should you go the path of (seemingly) greater resistance and get your hands dirty creating your own product?

As you'll discover in this post, there are many reasons...

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Why You Should Make Your Customers Feel Like They’re Buying a Ferrari

There’s a certain mistake I have seen far too often, on far too many websites and it has to do with how you make your visitors and customers feel.

The best way I can explain this is with an analogy. Watch the video below to see what buying a luxury sports car has to do with your website and your online business…

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How to Escape from Pivot Limbo

Picture this: you’ve come up with an idea for a new product or service (or any kind of value based business) and you’ve decided you’ll create a minimum viable product so you can test your idea against the real world market as quickly as possible. Perhaps you create an information product, like I recommended in a previous post.

You’ve kept costs and time investment low, thus minimizing risk. So, the worst that could happen is that no one’s interested and you move on to the next thing, right?

According to one of our readers, there’s a far worse possible outcome: you could get stuck in Pivot Limbo… forever (que dramatic music). Read on to discover what Pivot Limbo is and how to escape…

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Interview With Video Marketing Expert Dave Kaminski

I recently got the chance to chat with Dave Kaminski, who has established himself as a leading expert for all things concerning online video.

From the technical aspects of uploading and displaying optimized and compatible videos online, creating professional-level screencast videos or live videos to effective video marketing and traffic-generating techniques, Dave’s the man to talk to.

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“High-Quality Products” Rant (and Question)

I need to ask you a question. A very important question. But first, I need to get a rant off of my chest.

Check out the video below to see what I’m talking about:
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The Truth About the Membership Site Model

Membership sites or continuity programs (same thing) are very popular among Internet marketers. In certain circles it’s almost mandatory to have some type of continuity program to add as an upsell to whatever the latest product is, that you’re launching. And of course, there are also tons of product about how you can get incredibly rich by creating membership sites.

But among all the noise, what is actual fact, when it comes to the membership site model? To find out, I decided to create a survey.

Here are the results:
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