Category Archives for Build Your Product

Examples of Great (and Terrible) Unique Selling Propositions

In this post, you’ll find a series of unique selling proposition examples, both good and bad, to model your own USP after. If you haven’t seen my previous post on this topic, I recommend you read it first.

I advocate creating and selling products in active, evergreen markets, so that you can build something once and sell it for many years to come. That also means that you’ll be up against competing products and businesses. We aren’t trying to create something completely new and revolutionary (which requires great creativity and comes with a high risk of failure), but to build on concepts that we already know to work. If you can understand a market and you know how to craft a good USP, you’ll be leaps and bounds ahead of most entrepreneurs.

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How to Get Your New Project to Market as Quickly as Possible

There’s nothing worse than a never-ending project.

Maybe it’s because of perfectionism or because of a fear of selling, or maybe you started out with the wrong kind of product idea to begin with. Whatever the reason, when you keep treading water and a project never seems to come closer to the finish line, it saps your motivation and saps your budget until your business inevitably dies.

To survive and thrive online, you need to get your products and projects to market quickly. And in this post, you’ll discover exactly how you can do that.

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Infographic: Minimum Viable Product

How can you get a new product or service to market quickly and reduce your risk and overhead at the same time?

By releasing a minimum viable product.

Check out the infographic below to see what an MVP is all about and why it’s better and less risky than the model most businesses use:

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The Worst (and Most Popular) Kind of Product Idea

When you start out as an entrepreneur, there’s one product idea that you’ll almost inevitably come up with, at some point…

This product idea seems very attractive. Heck, it will seem like a sure-fire winner.

Unfortunately, in reality, it’s a terrible idea. Watch this video to see what I mean and how to avoid one of the most common newbie mistakes you can make:

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Everything You Need to Create Your Unique Selling Proposition

No matter what you do, you need a unique selling proposition.

Yes, even if you aren’t selling anything. Your blog or free report needs a unique selling proposition as much as your product or service.

In this post, you’ll learn everything you need to know to create a highly effective, compelling USP. If this is a topic that has mystified you so far, you’ve come to the right place!
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What to Sell – 14 Examples of Successful Online Offers and What You Can Learn From Them

Creating and selling your own offers comes with huge advantages over any affiliate or ad-revenue based online business models.

In this post, you’ll discover exactly why that’s true (and not just based on my own experience) and what kind of offers you can create and sell, as well as pros and cons for each business model.

All that along with practical examples means that if you invest a few minutes into reading this post, you’ll never again have to ask “but what exactly should I sell?”

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Interview With Video Marketing Expert Dave Kaminski

I recently got the chance to chat with Dave Kaminski, who has established himself as a leading expert for all things concerning online video.

From the technical aspects of uploading and displaying optimized and compatible videos online, creating professional-level screencast videos or live videos to effective video marketing and traffic-generating techniques, Dave’s the man to talk to.

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The Best Way to Start With Online Marketing

I frequently receive emails with questions along the lines of “what’s the best way for me to start earning money online?” or “I’ve been trying my hand at Internet Marketing for months/years but haven’t made a cent. What should I do to change that?” or “how can I start a successful online business/make my online business more successful?”.

I always find it quite difficult to answer these questions, because there is no simple, one-size-fits-all answer. In this post, I want to give answers that cover as many bases as possible.

If you’re on square one or feel stuck with your online marketing ventures, here’s everything you need to know to get started in the right direction.
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“High-Quality Products” Rant (and Question)

I need to ask you a question. A very important question. But first, I need to get a rant off of my chest.

Check out the video below to see what I’m talking about:
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How to Create and Launch a Product Successfully

A few months ago, starting with a list of only 500 people and in a niche where I was still very new at the time, I managed to create a full-time income with the very first product I created and launched.

In this post, I want to share everything I did to make this happen so that you can do the same. That product, by the way, was Backlink Battleplan.

 

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WSO Cash Blueprint

I’ve released a new product. It’s called WSO Cash Blueprint (not a name that will win any innovation-awards, admittedly) and it’s about creating profitable “Warrior Special Offers”. In this post, I’m not going to go into too much detail on what the product is about or why you should buy it. That’s what the sales-page is for.

Instead, here’s a video where I explain why I created this product and what I’m doing with it, from a marketing perspective (this is, after all, a marketing blog):
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The Truth About the Membership Site Model

Membership sites or continuity programs (same thing) are very popular among Internet marketers. In certain circles it’s almost mandatory to have some type of continuity program to add as an upsell to whatever the latest product is, that you’re launching. And of course, there are also tons of product about how you can get incredibly rich by creating membership sites.

But among all the noise, what is actual fact, when it comes to the membership site model? To find out, I decided to create a survey.

Here are the results:
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