If you want people to pay attention to you, it helps to be an expert.But as you know, becoming an expert takes time. You must amass knowledge, apply it and then develop a strong record of practical success before the internet will consider you an authority.It’s hard to shortcut that process, but today we’re going to look at a business that managed to do just that.How? By keeping it simple.In our second ActiveGrowth Simple Business Case Study, I'm going to ...
There’s nothing worse than a never-ending project.Maybe it’s because of perfectionism or because of a fear of selling, or maybe you started out with the wrong kind of product idea to begin with. Whatever the reason, when you keep treading water and a project never seems to come closer to the finish line, it saps your motivation and saps your budget until your business inevitably dies.To survive and thrive online, you need to get your products and projects to market ...
Whenever people talk about entrepreneurship, they usually discuss groundbreaking businesses. You know, like Tesla, SpaceX and Amazon.It makes you feel like you need to be an Elon Musk level super genius to start a successful online company!The truth is that straightforward products solving basic problems create fantastic business opportunities. In fact, a lot of businesses are successful because they KEEP...IT...SIMPLE.That's why we're going to start analyzing some simple businesses to show that you can succeed through simplicity too! If that ...
If you want to make money, you gotta sell something. And that means creating a product of your own. We call this creating a value based business and it's a simple proposition. However, the suggestion to create your own product probably causes a feeling of resistance inside you."Isn't creating your own product too difficult?" "What if I'm not good enough to teach something in an info product or offer a service?" "And stuff like payment processing and memberships and all ...
Have you ever pitched an offer to your audience that just fell flat?Maybe your first thought was that you set your price too high, so you lowered it. That didn’t help so...you lowered it again. Each time, you got nothing but crickets.But if your pricing isn’t the problem, what is?Perhaps it’s the content, language and value of your offer instead. Changing price is easy, but optimizing these 3 elements isn't. They need to be dialed in before your target market ...
No matter what your business is, you need a unique selling proposition.Yes, even if you aren’t selling anything. Your blog or free report needs a unique selling proposition as much as your product or service do.In this post, you’ll learn everything you need to know to create a highly effective, compelling USP. Plus, we'll take a look at many practical examples to get inspired. Sometimes, we can learn the most from looking at good (and bad) examples of how others ...
So, you have this idea for a business or maybe a new niche to enter. This is perhaps the most crucial moment of the entire project: what you do now will determine whether you dive head-first into a world of pain or whether you'll be taking the first steps towards a thriving new business.Watch the video below to see the simple approach I use to validate any new business idea in any market. ...
Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business. In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and ...
There’s a certain mistake I have seen far too often, on far too many websites and it has to do with how you make your visitors and customers feel. The best way I can explain this is with an analogy. Watch the video below to see what buying a luxury sports car has to do with your website and your online business… ...
If you want to build an amazing, huge business that will change the world, you should start by selling an ebook on a simple, single-column sales page. That might seem like strange advice, but watch the video below to see how starting with something simple has several benefits (including ones I bet you didn’t think of) and how you can use it as a “skill builder”: ...