Category Archives for Product Creation

How to Escape Hustle Mode

In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly.

As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life and perhaps even sanity are taking a hit.

What's worse, Hustle Mode will only get you so far and if you don't know how to successfully escape it again, you'll be stuck in entrepreneurial purgatory.

Watch the video below to learn when, why and how you need to leave the hustle behind.​

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The One Thing You Must Do to Get Your Business Off the Ground

As an entrepreneur, you're attempting to do something almost magical: you're conjuring up a business out of nothing.

Unfortunately, there's a lot of inertia you will have to overcome before your new business takes off and this post is about the one thing you MUST do to make that happen...​

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How to Create a Minimum Viable Information Product

Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business.

In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and only then releasing it to the public.

Creating a minimum viable product is amazingly useful, will make your business more prosperous and yourself more attractive and intelligent… BUT what if your product isn’t suitable for this model?

Read on to find the answer…

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Why You Should Make Your Customers Feel Like They’re Buying a Ferrari

There’s a certain mistake I have seen far too often, on far too many websites and it has to do with how you make your visitors and customers feel.

The best way I can explain this is with an analogy. Watch the video below to see what buying a luxury sports car has to do with your website and your online business…

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Why You Should Sell an Ebook on a Single-Column Sales Page

If you want to build an amazing, huge business that will change the world, you should start by selling an ebook on a simple, single-column sales page.

That might seem like strange advice, but watch the video below to see how starting with something simple has several benefits (including ones I bet you didn’t think of) and how you can use it as a “skill builder”:

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How to Escape from Pivot Limbo

Picture this: you’ve come up with an idea for a new product or service (or any kind of value based business) and you’ve decided you’ll create a minimum viable product so you can test your idea against the real world market as quickly as possible. Perhaps you create an information product, like I recommended in a previous post.

You’ve kept costs and time investment low, thus minimizing risk. So, the worst that could happen is that no one’s interested and you move on to the next thing, right?

According to one of our readers, there’s a far worse possible outcome: you could get stuck in Pivot Limbo… forever (que dramatic music). Read on to discover what Pivot Limbo is and how to escape…

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How to Start a Software Business

What’s the best way to build a successful software startup?

As you can imagine, this is not simple question, but in response to an email sent by a reader, I made a video with the simplest possible (and most important) answer I can give.

If you’ve ever wanted to get into the business of selling software, apps or SaaS, this is a must-watch:

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