Category Archives for Podcast

How Not to Price Your Products – IMP#002

In today’s episode, Paul McCarthy and Shane Melaugh take a dive into the world of Internet Marketing products. We explore the contrast between the “guru launches” of yesteryear and the new trend of doing price-dumping with WSOs.

Get our thoughts on both, discover why we didn’t join either of those bandwagons and how the wrong pricing strategy can be deadly for your business.

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IM Impact Podcast – Episode 1

Podcast Episode 1 Banner

In this episode of the IM Impact podcast, Paul McCarthy and Shane Melaugh discuss a few marketing topics (which is the point of the podcast). Among them: when to publish your content as a video, a blog post, a webinar or, indeed, a podcast. Plus, insights into our planning of an upcoming case study, where we may or may not tackle a very tricky new market and how to stand out from the crowd, in a highly competitive niche.

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