Category Archives for Podcast

Blogging is Hard, Selling is Easy? – IMP#010

In this podcast episode, Paul and I address a really important issue, facing anyone who starts an online business.

If you’ve ever felt like getting enough traffic, enough attention and enough customers is an insurmountable task, then you need to listen to this. And if you are ever afraid to pursue a business idea because you think it’s too difficult for you, or if you are looking for easier options because you’re overwhelmed, you need to listen to this.

We all face these problems and fears. And as is often the case, the truth happens to be very counter-intuitive.

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Podcast Episode 9: Traffic, Blogging and Calling Out Bad Guys with Ana Hoffman

In this podcast episode, we have the pleasure of speaking with Ana Hoffman from the Traffic Generation Cafe.

Ana, who was also featured in our recent expert roundup, started blogging about three years ago and she quickly went from zero to getting thousands of visitors to her site and building a large and active community.

In this interview, she talks about the importance of having a unique voice as a blogger, the methods she used (and still uses) to get ever increasing numbers of visitors to her site, her experience with scammy network marketing companies (and what happens when she calls them out on their scamminess) and much more.
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Podcast Episode 8: Sunil on Business Growth and Mindset

In today’s podcast episode, our guest is Sunil from the Extra Money Blog.

Sunil has a perspective on online businesses and passive income that’s quite different from the “mainstream” if it can be called that. In the interview, he explains his views on growing and nurturing income sources slowly, but steadily. We also talk about his niche sites and how he makes them Google-slap-proof and he shares his unique insights regarding motivation and drive, to see large projects through to the end.

Listen to the podcast episode below.

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Podcast Episode 6 with Michael Aagaard

Michael Aagaard Picture

In this week’s episode, we have a guest on our podcast. Michael Aagaard from ContentVerve is a copywriting and conversion optimization specialist from Denmark.

In the podcast, he tells us about his approach to conversion optimization and why sometimes, the best things to do is to break some rules. He also reveals his content marketing strategy for his relatively recently launched English blog.

Check out the video and audio versions of this podcast below:
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Podcast Episode 5

Podcast Episode 5

In this episode of the IM Impact podcast, Shane Melaugh and Paul McCarthy discuss the importance of adding emotional appeal to blog posts and other content. We also talk about some things we want to change about this website (and why) and some things that will never change (and why not).

Watch the video to see this latest podcase episode!

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Podcast Episode 4

Podcast Episode 4
In this episode of the IM Impact Podcast, Paul McCarthy and Shane Melaugh discuss business strategy and software development.

Why have we moved our focus from affiliate marketing to information products and now a mix of information products and lots of software development? And how can you go about creating your own software product? What lessons have we learnt in the process of creating several WordPress plugins and other tools?

Check out the video or audio below to find out!

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Drive, Motivation and Finding Your “Why?”

Podcast Episode 3 Banner

This episode was our first attempt at live broadcasting the podcast. And it kind of worked, so next time, we’ll maybe do it with an actual audience.

This episode’s main topic is all about where drive and motivation come from. Why are we sometimes highly motivated and easily work for hours on end, to achieve our goals, while at other times, we barely find the motivation to get out of bed in the morning? How can you find the right reasons for yourself and the right goals that will make motivation effortless?

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How Not to Price Your Products – IMP#002

In today’s episode, Paul McCarthy and Shane Melaugh take a dive into the world of Internet Marketing products. We explore the contrast between the “guru launches” of yesteryear and the new trend of doing price-dumping with WSOs.

Get our thoughts on both, discover why we didn’t join either of those bandwagons and how the wrong pricing strategy can be deadly for your business.

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IM Impact Podcast – Episode 1

Podcast Episode 1 Banner

In this episode of the IM Impact podcast, Paul McCarthy and Shane Melaugh discuss a few marketing topics (which is the point of the podcast). Among them: when to publish your content as a video, a blog post, a webinar or, indeed, a podcast. Plus, insights into our planning of an upcoming case study, where we may or may not tackle a very tricky new market and how to stand out from the crowd, in a highly competitive niche.

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