You've got a serious problem. Yes, you.
The problem is that your copywriting is terrible. And bad copywriting touches every aspect of your business. It makes it more difficult to sell things, it makes it more difficult to get traffic, it makes it more difficult to build an audience.
In short: poor copywriting is an obstacle on every step of the way, when you're trying to grow an audience and an online business.
Today's post is the fastest intervention I can offer, to help you solve this problem.
What is it that you really stand for? What are your biggest values that motivate your decisions? What differentiates you from other companies and makes you more than just a seller of a product or service? Why are you doing it all?
Recently, we published the ActiveGrowth Manifesto to declare our answers to these questions.
In today's podcast episode we explain all the reasons behind publishing this manifesto, why you should do the same regardless of the type of business you have, and the action steps on how you can do it.
Warning: if you're always feeling highly productive, know your goals and priorities and not even the combination of crying babies, barking dogs and unreliable internet connection could distract you, this episode is not for you. Everyone else, read on.
Staying produtive all the time is hard, especially is you don't have a boss and coworkers in the same room to hold you accountable. There's just too much distraction.
The Thrive Themes / ActiveGrowth marketing team is fully remote and has no office. Sounds like a dream, doesn't it? Well, not so much when it comes to productivity. When you can work from whichever timezone and location you want, (my most random location was an Uber in Vegas), without any of your co-workers around you, you have to develop some extreme self-discipline and focus to get shit done.
In today's episode, we all gathered around to share with you how we keep our habits, stay on top of our duties and get quality work done, even when nothing else is stable in our daily lives.
Now you know why you need a good offer and how to create different offers for your product or service. (If you're new here, listen to the first episode in the series here)
Let's take it a step further and tear some of the most amazing niche offers into pieces. Learn why these offer work, what makes them stand out and how they could've gone wrong, so that all you have to do is apply the same principles to your own offers.
At the end of the podcast, you'll find a bonus update to Shane's Big Picture Productivity Experiment.
You have the product, the target audience, the offer... But the key tool to selling is still missing. The tool is: words.
In the previous episode of our Irresisitible Offers podcast series, you learned how to create different offers for the same product and pick the best one.
In the final episode of the Irresistible Offers series, we'll discover how to find those magic works for presenting your offers that will make people take their credit cards out.
Stay tuned and you'll also find out to how you can win $100 USD!
Having an amazing product is great. But if your offer is not good enough, your business will never really take off.
In the previous episode of our Irresisitible Offers podcast series, you could learn how to avoid general offers and find the right niche you should sell to.
In today's episode, we'll show you the next step: we'll talk about how to start creating different offers for the same product, and pick the best one out of them.
How good is your offer? What do you offer to visitors on your website, in exchange for their attention, time and money?
How good that offer is can make or break a business. A bad offer is almost impossible to move, even if your marketing and copywriting are excellent. With a good offer, on the other hand, getting traffic, sales and loyal customers is almost effortless.
But what exactly is a good offer? With this episode, we're starting our newest podcast series at ActiveGrowth which is all about irresisitible offers (and how to create them).
We've seen countless offers - from dreadful to amazing - and in this episode we tackle the first set of problems you must avoid in order to create truly great offers.
There's something magical about dance. When I was a kid, I could spend hours in front of the TV watching world-class dancers effortlessly glide over the dance floor with smile on their face and pride in their eyes. That's how I want to feel! I decided to learn to dance and was counting the hours until the first lesson.
The lesson started - and it wasn't easy or freeing at all.
When we watch experts do something with ease, we often don't even realize how hard that skill actually is until we try. In fact, pros found it just as hard at the beginning as we did - the difference is that they sticked to mastering that one skill for months, years or even decades. They focused on a single skill and got the result.
The tricky part in being an entrepreneur is that there are way more than just one skill that you have to be really good at if you want to succeed. But how do you build these skills fast, without getting overwhelmed by all these areas you want to master?
In this week's episode, we're revealing the two things that can help you make better progress.
Our minds crave variety all the time. We are always in a hurry: we want it all, we want it fast and we want it now. We want to consume new and exciting information as rapidly as possible as we think this is how we make fast progress.
But are we really?
If you've been following the ActiveGrowth podcast, you may have notices that we take a different approach with our content. We go slow. We spend weeks on a single topic, talking for even as long as an hour each week if we need to. Why?
Because "slow down to go fast" is not just an overused cliché.
Before we dive deep into our next big topic, listen to our mixup episode to learn why we take things so much slower and how you can benefit from doing the same.
We all know successful, inspiring people we look up to. And sometimes, we want to be just like them.
What's their secret? Can we be just as successful as they are if we copy what they do?
Yes and no.
While following someone's example and getting inspired by their actions may be a good thing, copying them without filtering can hurt your business. Take it too far and your customers will lose trust and find you unethical.
How to follow someone else's example without crossing the line and still remaining ethical, original and authentic? And how to know what ideas are worth stealing - and what's just a waste of time?
In the newest episode of the ActiveGrowth podcast, we're answering these questions. Listen in!Continue reading
In the past four episodes of the ActiveGrowth podcast, we've dug deep into the topic of entrepreneurial procrastination.
From forming highly productive habits to resisting the allure of bright-shiny-object syndrome, we've covered many tools that can help you finish projects (and grow your business) faster.
In this episode, we're looking at another massive productivity booster/challenge: sticking to deadlines.
Listen in to discover how you can set deadlines for yourself and ship, without putting the work off until the very last minute.Continue reading
Why is it that each time we face a new, difficult task we need to work on, suddenly even a mediocre Netflix series or our former neighbor's Facebook profile becomes so intriguing we can't resist to check it out?
For many of us, this reaction has become the automatic response to a new task. Even though we know that doing the work will do good to our business, when we're about to get started, some greater power seems to take over control.
Why does it happen and how can we fight it? Can we turn that pull towards distraction off for good?
This is what we're aiming to help you with in the newest episode of the ActiveGrowth podcast. Listen in!Continue reading