Having an amazing product is great. But if your offer is not good enough, your business will never really take off.
In the previous episode of our Irresisitible Offers podcast series, you could learn how to avoid general offers and find the right niche you should sell to.
In today's episode, we'll show you the next step: we'll talk about how to start creating different offers for the same product, and pick the best one out of them.
How good is your offer? What do you offer to visitors on your website, in exchange for their attention, time and money?
How good that offer is can make or break a business. A bad offer is almost impossible to move, even if your marketing and copywriting are excellent. With a good offer, on the other hand, getting traffic, sales and loyal customers is almost effortless.
But what exactly is a good offer? With this episode, we're starting our newest podcast series at ActiveGrowth which is all about irresisitible offers (and how to create them).
We've seen countless offers - from dreadful to amazing - and in this episode we tackle the first set of problems you must avoid in order to create truly great offers.
There's something magical about dance. When I was a kid, I could spend hours in front of the TV watching world-class dancers effortlessly glide over the dance floor with smile on their face and pride in their eyes. That's how I want to feel! I decided to learn to dance and was counting the hours until the first lesson.
The lesson started - and it wasn't easy or freeing at all.
When we watch experts do something with ease, we often don't even realize how hard that skill actually is until we try. In fact, pros found it just as hard at the beginning as we did - the difference is that they sticked to mastering that one skill for months, years or even decades. They focused on a single skill and got the result.
The tricky part in being an entrepreneur is that there are way more than just one skill that you have to be really good at if you want to succeed. But how do you build these skills fast, without getting overwhelmed by all these areas you want to master?
In this week's episode, we're revealing the two things that can help you make better progress.
Our minds crave variety all the time. We are always in a hurry: we want it all, we want it fast and we want it now. We want to consume new and exciting information as rapidly as possible as we think this is how we make fast progress.
But are we really?
If you've been following the ActiveGrowth podcast, you may have notices that we take a different approach with our content. We go slow. We spend weeks on a single topic, talking for even as long as an hour each week if we need to. Why?
Because "slow down to go fast" is not just an overused cliché.
Before we dive deep into our next big topic, listen to our mixup episode to learn why we take things so much slower and how you can benefit from doing the same.
We all know successful, inspiring people we look up to. And sometimes, we want to be just like them.
What's their secret? Can we be just as successful as they are if we copy what they do?
Yes and no.
While following someone's example and getting inspired by their actions may be a good thing, copying them without filtering can hurt your business. Take it too far and your customers will lose trust and find you unethical.
How to follow someone else's example without crossing the line and still remaining ethical, original and authentic? And how to know what ideas are worth stealing - and what's just a waste of time?
In the newest episode of the ActiveGrowth podcast, we're answering these questions. Listen in!Continue reading
In the past four episodes of the ActiveGrowth podcast, we've dug deep into the topic of entrepreneurial procrastination.
From forming highly productive habits to resisting the allure of bright-shiny-object syndrome, we've covered many tools that can help you finish projects (and grow your business) faster.
In this episode, we're looking at another massive productivity booster/challenge: sticking to deadlines.
Listen in to discover how you can set deadlines for yourself and ship, without putting the work off until the very last minute.Continue reading
Why is it that each time we face a new, difficult task we need to work on, suddenly even a mediocre Netflix series or our former neighbor's Facebook profile becomes so intriguing we can't resist to check it out?
For many of us, this reaction has become the automatic response to a new task. Even though we know that doing the work will do good to our business, when we're about to get started, some greater power seems to take over control.
Why does it happen and how can we fight it? Can we turn that pull towards distraction off for good?
This is what we're aiming to help you with in the newest episode of the ActiveGrowth podcast. Listen in!Continue reading
You know you're not lazy. You're a hardworking entrenpreneur pursuing your goals. You just need to finish a few things first, before you can go live. It's just that your product is not quite ready yet...
If that's how you feel, you're not alone. Most entrepreneurs would tell you they haven't launched their product / service / website yet, because they feel like it's not complete yet. It's just not good enough.
In fact, perfectionism is probably the most common reasons among entrepreneurs for not shipping. But remember: your job is to ship.
In the latest episode of the ActiveGrowth podcast, we're discussing why perfectionism is standing in the way not just of your business but also of growing your skills.
As always, we filled this episode with practical, actionable advice that you can start following right after listening to us!Continue reading
Do you ever catch yourself staring out of your window, getting dragged away by thinking about your future life? You visualize the successful empire you're going to build, the fame and recognition, the infinity pool in your villa's backyard, the private jet you're going to fly your loved ones to the Bahamas every Christmas...
While having these pictures in your mind is highly satisfiying, getting carried away by these daydreams is actually hurting your progress big time.
If you're one of those who often end up daydreaming about the future, stay tuned: our newest podcast episode is the treatment.Continue reading
Do you think coming up with a good idea for a product or learning the skills to build it is hard? If you've tried launching your own product or service before, you know that there's one thing that's even harder: shipping it!
We're here with a brand new podcast series that we named "Your Job Is To Ship".
As the title says, in this series we're discussing why shipping is the most important part of your business, why so many of us fail to do so and leave projects unfinished, and, most importantly: what you can do to get better at shipping quicker.
It's time to take that unfinished book out of your drawer and stop abandoning projects that you've been meaning to finish.Continue reading
This Monday, we're here with another Mixup podcast episode. The topic for this episode is rarely discussed on the web, yet we find it extremely important: true ownership of your platform and business.
Owning your platform is one of the three main pillars we talk about on ActiveGrowth. We find these three pillars so essential that it's the first thing you can read about on our homepage.
So, what exactly does "owning your platform" mean? And what are the mistakes entrepreneurs make, that leave them with a business they don't truly own? Listen to today's episode to find out!
Last week, as a closure of the ActiveGrowth Podcast launch day, we held a live webinar to answer your questions about the podcast and the topic that we choose for our first three episodes: why you should quit chasing traffic and focus on getting your first customer instead.
Based on all the questions and feedback we got, we decided to record a 4th episode as part of the "Forget Traffic!" series.
We noticed that there's some resistance to the idea of going customer first (even though "get paid sooner!" should be pretty appealing) and we address that in today's episode.
We also walk through several practical examples and case studies on how the customer first approach can work even for the less typical business models.Continue reading