Category Archives for Build Your Platform

Membership and Product Delivery Solutions

Selling products or services is the basis of any serious online business and when you set out to start one, you soon face a big obstacle: what should you use, to handle all the technical stuff?

Things like collecting payments, delivering your digital products, managing customers and members, etc.

What you need is a product delivery solution. But which one is right for your business?

In this article (warning: it’s loooong), I go into detail about product delivery, talk about which solutions are good, which are bad and what you should consider for your own products and membership sites.

I’ll also give you a detailed run-down of some of the platforms I have personally had a close look at: aMember Pro, Digital Access Pass (DAP), EasyMemberProFusionHQKajabi, Nanacast, Premium Web Cart and SiteManPro.

Read on to learn pretty much everything you need to know about product delivery and membership sites, all in one post.

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Google Reader Alternatives

Google has announced that they are closing down Reader, probably the most popular RSS reader on the net. As a result, bloggers are worried about losing readers and traffic and Reader users are worried about losing all their nicely aggregated news.

In this post, we’ll have a quick look at how to solve both of those issues.

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Ultimate Guide to Site Speed Optimization for WordPress

In this post, you’ll find everything you need to know, to speed up your WordPress websites. Here, you’ll find the best ways to tweak and optimize your WordPress site to make it’s pages load faster.

Why bother with optimizing loading times? On the one hand, Matt Cutts of Google has officially stated that Google takes loading times into account when ranking websites. If you have a slow-loading site, that can mean lower rankings in Google and less traffic. Bummer.

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WP Enlighten Review

WP Enlighten is, as far as I can tell, the new and improved version of a product previously called WP Sales Engine.

It’s a WordPress plugin which lets you turn any page on a WordPress site into a sales-page, including various options for adding styled boxes, order buttons, testimonials and videos.

Here’s a quick video tour, to show you exactly what it’s like to use this plugin.

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EasyVideoSuite Review

In 2010, I published a review of Easy Video Player 2.  Since most of the other so-called reviews for this product online were just promotional hype-fests and mine actually pointed out some flaws in the software, the post was a bit controversial.

The “sequel” to EVP2 has just generated a lot of buzz with a big launch and I’m already getting questions about it, so I decided I should publish a review of EasyVideoSuite as well. As usual, what you’ll find here is not my participation in the launch of the product. It’s an actual review, not an advertisement.

With that said, let’s get right to it.

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Ask the Experts: How to Get 1,000 Visitors in 30 Days from Scratch

For most people, starting a brand new site from scratch inevitably means a dip that can last months where you slave away building the site, creating content and putting in lots of hours but with little to no reward.

It’s the most difficult time in creating an online presence – you’re full of uncertainty about whether your efforts will pay off and even the most epic piece of content is rewarded with deafening silence from your tragically fictitious audience.

Well, you may be pleased to know that it doesn’t necessarily have to be this way!

We asked the top online entrepreneurs in our market to tell us what they would do to get 1,000 visitors to their site within the first 30 days. And here are the answers that they gave:
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The Traffic Escalator – Podcast Episode with Rob Cornish

Rob Cornish

In today’s podcast episode, we have a chat with Rob Cornish from GainHigherGround. Rob has gone from absolute beginner to being highly successful in the stock trading as well as the online marketing niche, in the space of just 18 months. The kind of success he’s had is a clear indication that he’s doing something right, so we decided to find out more.

Check out the video or audio below to learn how Rob applies the Pareto principle (80/20) to his business and how he uses what he calls the “Traffic Escalator” method, to drive lots of free, non-Google traffic to his sites and products.

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Google Un-Slap Case Study

Pandas, penguins, backlinks, anchor-texts… whoever you blame, chances are that you’ve experienced a Google slap or two, if you’ve been doing SEO for a while.

The same is true for me: several of my niche sites that were previously ranking and earning well were slapped from their SERP perches at one point or another. Is it possible to recover a slapped site and get back to previous rankings and traffic levels?

I don’t know, but with this case study, I intend to find out.
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Why a Mailing List Needs to be Part of Your Business, Starting Now

No matter what your online business model is, building a mailing list should be part of it.

For all of the online business ventures that I’ve been a part of, email marketing has always stood out as the most profitable traffic source. I personally created a long-lasting, full time income, seeded from a small mailing list of just a few hundred subscribers and none of my businesses would be nearly as profitable as they are today, without email marketing.

In this post, you’ll learn exactly why it’s time to start building a mailing list and you’ll discover the two factors that separate awesome mailing lists from weak ones.

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The Ultimate Guide to Getting Started with Online Video

This post is all about teaching you everything you need to create your own videos and use them on your site. We’ve decided to create this post because despite video being an incredibly powerful tool, we couldn’t find a single comprehensive resource that explained the fundamentals of video creation, video players and delivery in a simple, easy-to-use guide that anyone can pick up and run with.  We expect that you’ll need to bookmark this page and refer back to it as and when you go through the process of creating your first video.

Even if you’re a beginner, by the end of this post you’ll know more than 90% of people about how to create, upload and play videos on your web site for increased engagement, conversions and connection with your audience.

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Trigger Happy YouTube: Use With Caution

YouTube offers a free and convenient video platform, for anyone to use. What a great opportunity for the frugal online marketer, right?

Wrong.

There are certain uses for YouTube, but it also comes with substantial risk. In fact, there are some kinds of videos that absolutely don’t belong on YouTube, under any circumstances and if you run an online business, you need to know about this.

Read on to learn about the risks of using YouTube and discover exactly what kinds of videos do and don’t belong on YouTube.

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Website Clinic Replay

In this post, you can watch the replay of our website clinic webinar, where we showed live examples of how to improve websites to make them better and more profitable.

In addition, you’ll also discover the easiest ways to replicate the tests we utilized during the webinar and you’ll find a list of all the sites and resources we mentioned during the call.

Read on to get everything you need, to start making more sales from your site as well.

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