Category Archives for Build Your Platform

Webinars vs. Livestreaming: What’s the Difference?

I recently started a series of reviews with the goal of answering one question: "what's the best webinar software available?"

As I soon found out, this was the wrong question. There are many tools that bill themselves as "webinar software", but they're made for different purposes and a single term isn't adequate to cover them all.

In this post, you'll discover the 4 different categories of online events, which one is suitable for what purpose and which software will serve you best.

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ClickMeeting Review: Why You Should Avoid It

Of all the webinar software reviews I've done, this one was the most frustrating... and the most heart breaking.

ClickMeeting is a webinar platform with a long list of impressive features, that inititally showed so much promise. But it also contains a fatal flaw, which is a complete deal breaker. Because of this problem, I'll structure this review differently than I usually do.

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Live Chat During Webinars: Don’t Use the Default Setting

Live chat is a feature in almost all the webinar tools I've been reviewing. Chat is a familiar interface and it gives attendees on your webinar an easy way to interact with you as well as with each other.

But just because something is common doesn't mean it's good or reasonable.

In fact, I think in most cases, you should not use your webinar software's default setting for live chat. In this video, I'll explain why.

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Demio Review

Demio bills itself as "a webinar platform built for marketing". That sounds like exactly the kind of thing I'm looking for!

What are the marketing features on offer here and does this product compare favorably to other webinar software like GoToWebinar or Webinar Ninja? That's what we're going to find out in this Demio review.

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Crowdcast Review: Webinars With a Social Factor

Crowdcast is a webinar and livestreaming platform. When I first started testing this service, it immediately struck me as easier to use and more socially oriented than any other webinar platform I've ever used.

What's clear is that Crowdcast is taking a different approach to online live events. Is that a good thing? Does Crowdcast outperform competing solutions like GoToWebinar or Webinar Ninja

Let's find out!

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Webinar Ninja Review

If you're looking for webinar software with a marketing and lead generation focus, Webinar Ninja looks like a very promising solution. As a long time GoToWebinar user, the features and screenshots shown on the Webinar Ninja website definitely got my hopes up.

So, how does Webinar Ninja measure up in practice? Does it deliver on its promises and is it a better solution than GoToWebinar?

Let's find out.

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GoToWebinar Review: Should You Still Be Using it in 2019?

Live webinars are a not-so-secret weapon in online marketing. Used right, webinars will help you build & engage an audience and they can be an incredibly powerful sales tool, as well.

I have hosted well over 100 webinars over the years and one of my ventures was built up entirely on the back of live webinars.

In all this time, I've used GoToWebinar as my platform of choice. It's a reliable and competent piece of webinar software... but is it still the best choice for marketers?

That's what we're here to find out.

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How to Get Free Traffic to Your Website – The Big List

​Everybody wants more traffic. And free traffic, especially.

We've previously covered why you should forget about traffic when you start out. Instead, focus on getting paying customers, right away. If you follow the advice on this site, you'll soon find yourself with a solid business and a small number of customers or clients... but what then?

At some point, traffic generation becomes the logical next step to focus on. That's what this post and our next series of podcast episodes is about.

To start things off, here's a comprehensive list of methods and strategies you can use to get traffic. Specifically, these are bootstrap-friendly "free" traffic generation methods.

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What’s the Best Social Sharing Plugin for WordPress? Roundup Review

Check out any article on any website or blog online and you're almost guaranteed to find some colorful social sharing buttons alongside it. Content creators want to get their content spread far and wide and it stands to reason that prominent buttons help with this.

There are countless WordPress plugins to add social sharing buttons to your posts, but how do you decide which one to use?

In this post, you'll find the answer to that question.

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How to Use Trello Like a Badass, Part 2: Creating Kick-Ass Content

​If you want to ​publish better content, you have to change what you do ​before​ you start ​writing or filming.

In this post, I'll show you the content outlining technique that I use to create better blog content, videos, presentations, sales pitches,... whatever form you end up communicating in, the first steps should always be the same.

Check out the video to discover my technique.

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SendOwl vs WooCommerce vs Easy Digital Downloads: Which Digital Product Delivery Tool Works Best To Sell Your eBook?

The internet isn’t the wild frontier it used to be.

When it comes to selling products online these days, customers expect a premium checkout experience and your local tax office gets upset when it doesn’t receive its cut of the action.

That means your payment process, digital product delivery system, and tax collection methods are now crucial to doing good online business. Basically, you can’t risk half-assing them anymore.

All this is to say that simply slapping a “buy button” on your sales page and calling it a day probably won’t turn out well for your online business in the long run.

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Stripe vs PayPal vs Gumroad: How To Sell eBooks on Your WordPress Website

So you finally managed to finish your first eBook? That’s great...congratulations!

After all those months of struggling to turn your first writing idea into an info-product reality, it’s done and you’re ready to start reaping the benefits of your hard work with some online sales.

Now you just have to find a way to accept money from your audience and you’ll literally be in business.

The problem is that online payment systems can be complex and tough to integrate smoothly with your website. You’re also handling people’s credit card digits so it’s important to get this sales step right.

Read on to learn about the 3 major online payment systems (Stripe, PayPal and GumRoad) so you can launch your eBook now with the payment gateway that’s right for you.

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