The internet isn’t the wild frontier it used to be.
When it comes to selling products online these days, customers expect a premium checkout experience and your local tax office gets upset when it doesn’t receive its cut of the action.
That means your payment process, digital product delivery system, and tax collection methods are now crucial to doing good online business. Basically, you can’t risk half-assing them anymore.
All this is to say that simply slapping a “buy button” on your sales page and calling it a day probably won’t turn out well for your online business in the long run.
So you finally managed to finish your first eBook? That’s great...congratulations!
After all those months of struggling to turn your first writing idea into an info-product reality, it’s done and you’re ready to start reaping the benefits of your hard work with some online sales.
Now you just have to find a way to accept money from your audience and you’ll literally be in business.
The problem is that online payment systems can be complex and tough to integrate smoothly with your website. You’re also handling people’s credit card digits so it’s important to get this sales step right.
Read on to learn about the 3 major online payment systems (Stripe, PayPal and GumRoad) so you can launch your eBook now with the payment gateway that’s right for you.
Email is a powerful marketing tool and a mailing list is easily an online business' most valuable asset.
It makes sense, then, to ask yourself which one of the many email marketing tools available is "the best". Unfortunately, this question is difficult to answer. Email marketing tools tend to be highly complex and packed with features. Testing even one of them is time consuming and it's impossible to cover all possible business cases.
In this post, we'll use an 80/20 approach to compare some of the most popular email marketing tools out there. We will look at Active Campaign, Autopilot, ConvertKit and Drip and we'll be evaluating them by asking the toughest questions...
“114,585 leads in less than 30 days!”
“We collected over 100,000 new subscribers in our first month!”
“We gathered 20,000 leads in 14 days!”
These are the kinds of claims used to advertise viral giveaway or contest apps. When you read such statements, it’s easy to think that launching a viral contest might be all you need to boost your mailing list to the next level.
Well, in true ActiveGrowth fashion, we hosted our own viral giveaway to find out how effective this list building method can be.
Read on to see how it turned out for us and what we learned along the way...
A good email marketing automation tool is a complex beast. We want lots of features from something so essential for running our business, but it's also easy to get lost in all the complexity.
For today's review, I want to look at one of the most pivotal features in email marketing tools: A/B testing.
A/B testing can make a huge difference to your business, especially if you do it consistently, over time. So let's take a look at what split testing features are available in different email marketing tools and how they work.
If you've got a WordPress website, I'm willing to bet online advertisements from generic hosting services like BlueHost and HostGator have targeted you before.
How do I know?
These companies have massive advertising budgets and capture large swaths of uninformed and unsuspecting customers as a result. To ensure you won't be one of them, I'm not going to waste your time reviewing such big name brands and their dollar store hosting plans.
Every social network that gets popular inevitably declines. They all decline in the same way. And the decline happens for the exact same reason.
If you don't know about this, you'll fall into the "trending traffic" trap again and again. You'll be lured in by "social starlet" success stories, jump on a new platform when it's already too late and experience yet another disappointment.
Read on to discover what drives the inevitable decline of social platforms (and why you need to own your platform, instead).
It costs up to 25 times more to get a new customer, compared to turning an existing customer into a repeat customer.
Qualified buyer leads are infinitely more valuable than just leads. The most surefire way to qualify if someone's a buying lead for your kind of business and your kind of product is if they've already bought something from you.
This is why the most effective thing most (already running) businesses can do to increase revenue is to get their existing customers to buy more stuff from them. In fact, it's one of only 3 possible things you can ever do, to make more money in your business.
Read on to see the exact strategies and funnel setups you can apply, to use this principle in your business.Continue reading
In content marketing, should you focus on quality or quantity?
In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?
The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...
“I’ve always been shameless about stealing good ideas.”
Guess what iconic intellectual property thief said that?
The Mac Daddy of computing himself, Mr. Steve Jobs.
As much as you want to be intrinsically creativity on a daily basis, the truth is that your eureka moments are usually sparked by contact with external ideas.
If you’re an internet marketer or solo-preneur, "stealing" good ideas is just a crucial skill you must embrace to successfully promote your online business.Continue reading
Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.
Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.
Read on to discover the best Google Analytics alternatives for your website.Continue reading
If you search for "marketing automation", you might experience some heart palpitations when you start looking at prices. The big marketing automation players like Marketo, Pardot and Hubspot all have pricing plans that range from hundreds of dollars a month to the ominous "contact us". Clearly geared towards large enterprises, rather then scrappy startups.
But don't let that discourage you. Marketing automation is a cornerstone of any successful online business and in this post, you'll discover the tools that are suitable solopreneurs, digital nomads and small teams.Continue reading