All posts by Shane Melaugh

Revenue Engines: Upsell, Downsell & Every Other Way You Can Build a Deeper Funnel to Make More Money

It costs up to 25 times more to get a new customer, compared to turning an existing customer into a repeat customer.

Qualified buyer leads are infinitely more valuable than just leads. The most surefire way to qualify if someone's a buying lead for your kind of business and your kind of product is if they've already bought something from you.

This is why the most effective thing most (already running) businesses can do to increase revenue is to get their existing customers to buy more stuff from them. In fact, it's one of only 3 possible things you can ever do, to make more money in your business.

Read on to see the exact strategies and funnel setups you can apply, to use this principle in your business.​

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Highlights from the ActiveGrowth Podcast Launch Webinar

As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.

We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.

For this post, we picked out some of the highlights for you.

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Podcast Mixup Episode: Why Ego is Bad for Business

Today's episode is the first one that isn't part of the "Forget Traffic!" series. Instead, we discuss a problem that can undermine a business in subversive ways.

Simply put, that problem is: ego.

We've all got it, but the more you succumb to your ego, the lower your chances of success.

Listen in to discover the 5 ways in which ego will hurt your business and the strategies we've employed to outmaneuver our egos in these situations.

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Why You Need to Create More Stuff: Ideas Expire

If you're a creator (whether you're creating written content, videos or anything else), you need to focus on creating a lot and publishing fast.

In this previous post, I've laid out why you should focus on quantity instead of quality for your content marketing and here's a mental reframe you can use if you're stuck in the perfectionist mindset.

Today's video adds another reason why publishing often and fast is so important.

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You’re Being a Perfectionist About the Wrong Thing…

This is a follow up to my post about quality vs. quantity in content marketing. In that post, we came to the conclusion that you can only create good, high quality content through practice. And practice means creating lots of content.

You may agree with this premise, but still struggle to put it into practice. Today's video is a reframe that will help you overcome this problem.

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Gary Vaynerchuk vs. Ramit Sethi – Who’s Got the Best Approach to Content Marketing?

In content marketing, should you focus on quality or quantity?

In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?

The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...

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The Only 3 Things You Can Do to Increase Your Revenue

Building a business can often feel quite overwhelming. One of your most important tasks is to make the business grow and it seems like there are unlimited possibilities and an endless list of tasks.

Well, I'm about to make this a lot easier for you. When you get right down to it, there are only 3 things you can do to make more money. In this post, you'll get the big-picture overview of these 3 things, so you know what to do next, no matter what your current situation is.​

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Making Money is Easy Like Getting in Shape is Easy

There is one promise, one dream, that is the most alluring of all, in our industry.

The promise of easy money.​

The hope for easy money brings floods of newbies into the fold of online marketing, entrepreneurship, digital nomadism etc.

Bold-faced promises of a simple trick to make money easily is the domain of (rather obvious) scams aimed at the naive and​ underinformed. However, everywhere you look in online marketing, there are echoes of the promise of easy money. From headlines of trending blog posts to the sales messages of even the most serious and enterprised-focused marketing tools, the implication is always that this will somehow make you more money, more easily.

Is it just an alluring trap? Or can making money truly be easy?​

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The 11 Best Alternatives to Google Analytics

Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.

Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.

Read on to discover the best Google Analytics alternatives for your website.​

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11 Tools to Automate Your Marketing (Without Breaking the Bank)

If you search for "marketing automation", you might experience some heart palpitations when you start looking at prices. The big marketing automation players like Marketo, Pardot and Hubspot all have pricing plans that range from hundreds of dollars a month to the ominous "contact us". Clearly geared towards large enterprises, rather then scrappy startups.

But don't let that discourage you. Marketing automation is a cornerstone of any successful online business and in this post, you'll discover the tools that are suitable solopreneurs, digital nomads and small teams.​

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Doubling Revenue in a 7 Figure Business – Biggest Lessons from 2016

While this site has only recently been revived, I want to continue the tradition of looking back at the past year and extracting the most valuable lessons and learning points from it.

2016 was another big year in my business and despite already being past the "small business" and "startup" stages, we managed to double our revenue again, over the course of the year.​

This would indicate that we're doing some things right.

2016 was also arguably one of the most challenging and stressful years for me yet. And if you're familiar with The Grind, you know that this too is a good thing in many ways.​

Watch the video to get a closer look at the big lessons and mistakes from this hugely successful year.​

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Should You Follow Money or Follow Your Passion?

Follow your passion! Dare to believe in your dreams! You can do it!!

Sound familiar? The areas of entrepreneurship and personal development/motivational stuff and intertwined and "follow your passion" is run-of-the-mill advice in both.

But is it actually good advice or is it just another example of guru bullshit?

In my experience, it's bad advice and the "follow your passion" crowd usually don't last long as entrepreneurs.

So, you should be a hard hitter and chase the money, right? Coffee is for closers and all that.

Well, chasing the money is also a pretty reliable way to fail at the startup game...

So, what exactly is the right approach? Check out today's video to find out...

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