All posts by Shane Melaugh

Email Marketing Automation: The Best Tools Compared

Email is a powerful marketing tool and a mailing list is easily an online business' most valuable asset.

It makes sense, then, to ask yourself which one of the many email marketing tools available is "the best". Unfortunately, this question is difficult to answer. Email marketing tools tend to be highly complex and packed with features. Testing even one of them is time consuming and it's impossible to cover all possible business cases.

In this post, we'll ​use an 80/20 approach to compare some of the most popular email marketing tools out there. We will look at Active Campaign, Autopilot, ConvertKit and Drip and we'll be evaluating them by asking the toughest questions...​

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Which Email Marketing System Has the Strongest A/B Testing Features?

​A good email marketing automation tool is a complex beast. We want lots of features from something so essential for running our business, but it's also easy to get lost in all the complexity.

For today's review, I want to look at one of the most pivotal features in email marketing tools: A/B testing.

A/B testing can make a huge difference to your business, especially if you do it consistently, over time. So let's take a look at what split testing features are available in different email marketing tools and how they work.

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The ActiveGrowth Manifesto

There are many websites you could be visiting and many blogs you could be reading. So why spend your time here, on ActiveGrowth, instead of out there, where hypey content, distraction and funny cat gifs beckon?

There are 3 good reasons to be here. ActiveGrowth stands for 3 things, above all else. There are 3 things that, in my entrepreneurial journey so far, have given me an unfair advantage over my competition.

This post is about those 3 things.

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Do You Feel Like You Aren’t Ready Yet?

A failure to get shit done is a very common problem among entrepreneurs. We're all better at coming up with ideas than at seeing them through to completion (as we've discovered in various previous posts).

When you procrastinate and deliberate instead of finishing and publishing, you always have good reasons. At least, they sound like really good reasons when you tell them to yourself...

One of the most common reasons to put things off is the feeling of being unprepared. You're just not ready for this yet. You just need to get a bit better, learn a bit more,...

In this video, I reveal something about myself that will help you change your mind and get more done.

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The 80% Rule – Unraveling Our Culture’s Greatest Myth About High Performance

You've been lied to.

I'm sorry to be the bearer of such bad news, but you've been lied to. And it gets worse: you've been lied to by some of the people you admire and look up to, the most.

Specifically, you've been told that you should always give it your best. That you should always give 100%. Perhaps even 110%.

That is the path to success and excellence, is it not? That's how the rich and famous managed to climb to their position in life.

In reality, this is an idea that, if followed in earnest, will keep you small, weak and frustrated.

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15 Reasons You Need to Create & Sell Your Own Product

If you want to make money, you gotta sell something. And that means creating a product of your own. We call this creating a value based business and it's a simple proposition. However, the suggestion to create your own product probably causes a feeling of resistance inside you.

"Isn't creating your own product too difficult?"

"What if I'm not good enough to teach something in an info product or offer a service?"

"And stuff like payment processing and memberships and all that? Isn't that too complicated?"

If various gurus and the ever-passing parade of online marketing trends is to be believed, there are far easier ways to make money. So, why should you go the path of (seemingly) greater resistance and get your hands dirty creating your own product?

As you'll discover in this post, there are many reasons...

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“Instagram Created a Monster” – On the Inevitable Decline of Social Channels

Every social network that gets popular inevitably declines. They all decline in the same way. And the decline happens for the exact same reason.

If you don't know about this, you'll fall into the "trending traffic" trap again and again. You'll be lured in by "social starlet" success stories, jump on a new platform when it's already too late and experience yet another disappointment.

Read on to discover what drives the inevitable decline of social platforms (and why you need to own your platform, instead).

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Should You Publish (or Even Sell) Something When It’s Just Not Good Enough?

This is a further video in my series about why publishing lots of stuff is more important than publishing great stuff.

One of the things that holds entrepreneurs back from publishing content and launching products is this creeping feeling of "it's just not good enough".

Is this a justification for not publishing? Isn't it better to spend more time working on your content or product, so that what you will eventually release will actually be good?

The answer depends on why you hesitate to publish in the first place, as you'll see in today's video.

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Revenue Engines: Upsell, Downsell & Every Other Way You Can Build a Deeper Funnel to Make More Money

It costs up to 25 times more to get a new customer, compared to turning an existing customer into a repeat customer.

Qualified buyer leads are infinitely more valuable than just leads. The most surefire way to qualify if someone's a buying lead for your kind of business and your kind of product is if they've already bought something from you.

This is why the most effective thing most (already running) businesses can do to increase revenue is to get their existing customers to buy more stuff from them. In fact, it's one of only 3 possible things you can ever do, to make more money in your business.

Read on to see the exact strategies and funnel setups you can apply, to use this principle in your business.​

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Highlights from the ActiveGrowth Podcast Launch Webinar

As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.

We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.

For this post, we picked out some of the highlights for you.

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Podcast Mixup Episode: Why Ego is Bad for Business

Today's episode is the first one that isn't part of the "Forget Traffic!" series. Instead, we discuss a problem that can undermine a business in subversive ways.

Simply put, that problem is: ego.

We've all got it, but the more you succumb to your ego, the lower your chances of success.

Listen in to discover the 5 ways in which ego will hurt your business and the strategies we've employed to outmaneuver our egos in these situations.

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Why You Need to Create More Stuff: Ideas Expire

If you're a creator (whether you're creating written content, videos or anything else), you need to focus on creating a lot and publishing fast.

In this previous post, I've laid out why you should focus on quantity instead of quality for your content marketing and here's a mental reframe you can use if you're stuck in the perfectionist mindset.

Today's video adds another reason why publishing often and fast is so important.

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