All posts by Shane Melaugh

The 80/20 of Improving Your Copywriting as Quickly as Possible

You've got a serious problem. Yes, you.

The problem is that your copywriting is terrible. And bad copywriting touches every aspect of your business. It makes it more difficult to sell things, it makes it more difficult to get traffic, it makes it more difficult to build an audience.

In short: poor copywriting is an obstacle on every step of the way, when you're trying to grow an audience and an online business.

Today's post is the fastest intervention I can offer, to help you solve this problem.

Continue reading

Livestream Replay: Your Questions Answered, My Favorite Underrated Marketing Skill & More

Our recent livestream was very well received among everyone who took part. I spent a lot of time answering specific questions related to product creation, online marketing, email marketing and more. Plus, we covered interesting topics like communication skills and the problem with most people's copywriting.

In case you missed out, here's your chance to watch the replay!

Continue reading

Personal KPI: The Tools I Use to Measure the Right Things & Give Myself a Productivity Advantage

"What gets measured gets managed." This quote by Peter Drucker hints at a powerful productivity tool that few entrepreneurs make good use of.

Think of it like this: if you measure the wrong things in your business, it's like you're trying to drive with the handbrake on. If you measure the right things, it's a free productivity boost that costs you almost no effort.​

For entrepreneurs, an important way to measure the right thing is in the concept of Personal KPI (key performance indicators), which we introduced in this podcast episode about overcoming perfectionism. In today's post, I'll show you the tools you can use to put this advice into practice.

Continue reading

Join My 2018 Productivity Experiment

Today, I'm turning my usual approach on its head.

What I normally do is test out different tools, systems and ideas in my own business and life and then report here (in articles and videos) what worked and didn't work for me.

Today, I'm inviting you to join me in my role of being a guinea pig for a new idea. I'm sharing a simple tool that I've developed to make me more productive in 2018, so you can start using it as well, right away.

As you'll see, it's perfectly suited for the start of a new year, which is why I wanted to give you the opportunity to join me in a year-long experiment.

Continue reading

Email Marketing Automation: The Best Tools Compared

Email is a powerful marketing tool and a mailing list is easily an online business' most valuable asset.

It makes sense, then, to ask yourself which one of the many email marketing tools available is "the best". Unfortunately, this question is difficult to answer. Email marketing tools tend to be highly complex and packed with features. Testing even one of them is time consuming and it's impossible to cover all possible business cases.

In this post, we'll ​use an 80/20 approach to compare some of the most popular email marketing tools out there. We will look at Active Campaign, Autopilot, ConvertKit and Drip and we'll be evaluating them by asking the toughest questions...​

Continue reading

Which Email Marketing System Has the Strongest A/B Testing Features?

​A good email marketing automation tool is a complex beast. We want lots of features from something so essential for running our business, but it's also easy to get lost in all the complexity.

For today's review, I want to look at one of the most pivotal features in email marketing tools: A/B testing.

A/B testing can make a huge difference to your business, especially if you do it consistently, over time. So let's take a look at what split testing features are available in different email marketing tools and how they work.

Continue reading

The ActiveGrowth Manifesto

There are many websites you could be visiting and many blogs you could be reading. So why spend your time here, on ActiveGrowth, instead of out there, where hypey content, distraction and funny cat gifs beckon?

There are 3 good reasons to be here. ActiveGrowth stands for 3 things, above all else. There are 3 things that, in my entrepreneurial journey so far, have given me an unfair advantage over my competition.

This post is about those 3 things.

Continue reading

Do You Feel Like You Aren’t Ready Yet?

A failure to get shit done is a very common problem among entrepreneurs. We're all better at coming up with ideas than at seeing them through to completion (as we've discovered in various previous posts).

When you procrastinate and deliberate instead of finishing and publishing, you always have good reasons. At least, they sound like really good reasons when you tell them to yourself...

One of the most common reasons to put things off is the feeling of being unprepared. You're just not ready for this yet. You just need to get a bit better, learn a bit more,...

In this video, I reveal something about myself that will help you change your mind and get more done.

Continue reading

The 80% Rule – Unraveling Our Culture’s Greatest Myth About High Performance

You've been lied to.

I'm sorry to be the bearer of such bad news, but you've been lied to. And it gets worse: you've been lied to by some of the people you admire and look up to, the most.

Specifically, you've been told that you should always give it your best. That you should always give 100%. Perhaps even 110%.

That is the path to success and excellence, is it not? That's how the rich and famous managed to climb to their position in life.

In reality, this is an idea that, if followed in earnest, will keep you small, weak and frustrated.

Continue reading

15 Reasons You Need to Create & Sell Your Own Product

If you want to make money, you gotta sell something. And that means creating a product of your own. We call this creating a value based business and it's a simple proposition. However, the suggestion to create your own product probably causes a feeling of resistance inside you.

"Isn't creating your own product too difficult?"

"What if I'm not good enough to teach something in an info product or offer a service?"

"And stuff like payment processing and memberships and all that? Isn't that too complicated?"

If various gurus and the ever-passing parade of online marketing trends is to be believed, there are far easier ways to make money. So, why should you go the path of (seemingly) greater resistance and get your hands dirty creating your own product?

As you'll discover in this post, there are many reasons...

Continue reading

“Instagram Created a Monster” – On the Inevitable Decline of Social Channels

Every social network that gets popular inevitably declines. They all decline in the same way. And the decline happens for the exact same reason.

If you don't know about this, you'll fall into the "trending traffic" trap again and again. You'll be lured in by "social starlet" success stories, jump on a new platform when it's already too late and experience yet another disappointment.

Read on to discover what drives the inevitable decline of social platforms (and why you need to own your platform, instead).

Continue reading

Should You Publish (or Even Sell) Something When It’s Just Not Good Enough?

This is a further video in my series about why publishing lots of stuff is more important than publishing great stuff.

One of the things that holds entrepreneurs back from publishing content and launching products is this creeping feeling of "it's just not good enough".

Is this a justification for not publishing? Isn't it better to spend more time working on your content or product, so that what you will eventually release will actually be good?

The answer depends on why you hesitate to publish in the first place, as you'll see in today's video.

Continue reading
>