In a previous post, I had reviewed a WordPress plugin for setting up easy split tests and had given it a thumbs-up. Setting up split-tests on WordPress is usually complicated or expensive… or both. The previously reviewed plugin made thing easier, but unfortunately, it’s no longer available. Now, along comes a new candidate by the name of WordPress Split Test Optimizer. Is this a better solution for running A/B tests on WordPress based sites? Does it manage to be simple ...

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Admittedly, I always say negative things about products that are bad and I do occasionally point and laugh at silly marketers. But I don’t want product-bashing to be “my thing” and I know that there’s more value in providing useful information that can help you move forward than in railing on about everything that’s wrong in the Internet marketing space. Having said that, there are times when people need to be warned and when a rant is in order. Now ...

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Membership sites or continuity programs (same thing) are very popular among Internet marketers. In certain circles it’s almost mandatory to have some type of continuity program to add as an upsell to whatever the latest product is, that you’re launching. And of course, there are also tons of product about how you can get incredibly rich by creating membership sites. But among all the noise, what is actual fact, when it comes to the membership site model? To find out, ...

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Update: this site has been rebranded twice. Below is the post announcing my first rebranding to “im impact” – a name that now clearly looks like a bad idea to begin with. — IM Impact is the new name, new brand and new look for my former marketing blog, RichQuickReview. In this post, I explain the reasons for the re-branding an a bit about the history of this site. ...

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Lately, there have been tons of big launches. And many of them have not been nearly interesting enough, from a marketing perspective, to be worthy of a Guru Popcorn episode. In today’s episode I have a look at Link Liberation 2.0. On the one hand, there is some interesting marketing stuff going on there and on the other hand, it’s about backlinks and since backlinks are kind of my thing, I almost have to comment on this product (or, as ...

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SEO SpyGlass is a competition analysis tool, which focuses on doing a deep analysis of the backlinks going to any site you specify. In this post,  I’ll demonstrate the features in SEO SpyGlass and show how you can use it to get a competitive edge. I’ll also talk about the limitations of the tool, as well as some alternatives and competing products. If you’re serious about SEO, a tool like this is an invaluable part of your arsenal. Read on ...

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This is just a quicky review of GotoWebinar by Citrix and dimdim, two online meeting and webinar services that I have used. I’m simply writing this post to share the experience I had with both services and explain why I ended up using the one I ended up using. After many webinars and some bad experiences, I hope I can make the decision a bit easier for you, if you’re currently on the lookout and unsure which service to go ...

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SEO Blueprint Overview Name: SEO Blueprint Creator: Steve Clayton & Tim Godfrey Medium: Link Building Software Price: $67/month Without any further ado, let's go into some detail on each of the three tools in SEO Blueprint: Link Blueprint Link Blueprint is a fairly simple link-exchange system. You can add sites of your own to the system and request links to those sites. This will cost you credits. Other Link Blueprint members will link to your site and you will link ...

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Update Note There is now a review of Easy Video Suite, the follow-up product to EVP2 available. Read it here! Easy Video Player 2 is a video player that claims to be specifically made for Internet marketers. That’s quite an interesting claim because, while video marketing is a very hot topic, one would think that the player used to display the videos is one of the last things that really matter. Easy Video Player 2 boasts a few features that ...

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What’s your gut reaction when you see an e-mail from a marketer, inviting you to a webinar? If you haven’t done much screening and unsubscribing from lists for your “guru inbox”, I’m guessing your gut reaction is a negative one. Many people’s history with webinars is that they “have been burnt” and now know better than to attend them, or attend them very cautiously, with their anti-advertisement shields up. I personally love doing webinars and it’s my favourite way of ...

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