All posts by Shane Melaugh

Should You Follow Money or Follow Your Passion?

Follow your passion! Dare to believe in your dreams! You can do it!!

Sound familiar? The areas of entrepreneurship and personal development/motivational stuff and intertwined and "follow your passion" is run-of-the-mill advice in both.

But is it actually good advice or is it just another example of guru bullshit?

In my experience, it's bad advice and the "follow your passion" crowd usually don't last long as entrepreneurs.

So, you should be a hard hitter and chase the money, right? Coffee is for closers and all that.

Well, chasing the money is also a pretty reliable way to fail at the startup game...

So, what exactly is the right approach? Check out today's video to find out...

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Welcome to ActiveGrowth: What’s New Apart from the Name?

If you've been following us for a while, you'll notice that the name of this site has changed. What's behind this new name and the re-branding? What will be new, what will be the same, going forward?

Read on to find out...​

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What’s the Best Autoresponder/Email Marketing Tool to Use?

Email marketing is the cornerstone of many online businesses. And the tools you use to manage your email marketing can make a huge difference to your bottom line.

It's no wonder, then, that "which autoresponder do you recommend?" is a question I receive quite often.

In today's post, we'll take a look at the two major cateogries of email marketing solutions and I'll tell you which specific service I recommend (and why).​

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Can You Build Your List with Solo Ads? Everything You Need to Know About Online Traffic Sources

This post is based on a question that was sent in by a reader and on the surface, it's about whether solo ads are a viable traffic source or not.

However, in answering this question, we inevitably dig deeper and end up uncovering something you need to know about how online businesses survive and thrive. Without this, you'll never know how to answer the question: "where can I get more traffic?"​

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The Simplest (and Quickest) Way to Validate Your Business Idea and Find the Perfect Niche

So, you have this idea for a business or maybe a new niche to enter. This is perhaps the most crucial moment of the entire project: what you do now will determine whether you dive head-first into a world of pain or whether you'll be taking the first steps towards a thriving new business.

Watch the video below to see the simple approach I use to validate any new business idea in any market.​

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3 Months of Intensive Marketing and Business Building – IMP#040

What happens if you take 6 bright, creative marketers who are eager to learn, bring them together in an apartment in a vibrant European city... and make them work and learn with me for 3 months straight?

Even though that's a question no one in particular was asking, I wanted to find out. So I did this as a marketing and recruitment experiment.

In today's podcast, the guinea pigs from this experiment talk about what it was like and what the biggest marketing and business lessons were, that they took away from this experience.​

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The “Dry Stretch” that Makes Almost All Entrepreneurs Fail

Have you ever wondered why starting a business is so damn difficult? And all the while, some entrepreneurs make it look easy.

What's up with that?

In today's post, you'll discover a universal and unshakable principle that makes being an entrepreneur difficult. There's (almost) nothing you can do about it, but if you know about this, you're much more likely to see it through...​

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