All posts by Shane Melaugh

EasyWebinar Review: A Better Solution for Webinar Marketing?

EasyWebinar is a webinar platform that promises a solid set of features for both live online events and automated or evergreen webinars.

Let's see how it holds up against competing products like Webinar Ninja and Demio. Plus, I'll be comparing it to the thing I've used to host over 100 webinars myself: GoToWebinar.

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Webinars vs. Livestreaming: What’s the Difference?

I recently started a series of reviews with the goal of answering one question: "what's the best webinar software available?"

As I soon found out, this was the wrong question. There are many tools that bill themselves as "webinar software", but they're made for different purposes and a single term isn't adequate to cover them all.

In this post, you'll discover the 4 different categories of online events, which one is suitable for what purpose and which software will serve you best.

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ClickMeeting Review: Why You Should Avoid It

Of all the webinar software reviews I've done, this one was the most frustrating... and the most heart breaking.

ClickMeeting is a webinar platform with a long list of impressive features, that inititally showed so much promise. But it also contains a fatal flaw, which is a complete deal breaker. Because of this problem, I'll structure this review differently than I usually do.

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Live Chat During Webinars: Don’t Use the Default Setting

Live chat is a feature in almost all the webinar tools I've been reviewing. Chat is a familiar interface and it gives attendees on your webinar an easy way to interact with you as well as with each other.

But just because something is common doesn't mean it's good or reasonable.

In fact, I think in most cases, you should not use your webinar software's default setting for live chat. In this video, I'll explain why.

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Demio Review

Demio bills itself as "a webinar platform built for marketing". That sounds like exactly the kind of thing I'm looking for!

What are the marketing features on offer here and does this product compare favorably to other webinar software like GoToWebinar or Webinar Ninja? That's what we're going to find out in this Demio review.

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Crowdcast Review: Webinars With a Social Factor

Crowdcast is a webinar and livestreaming platform. When I first started testing this service, it immediately struck me as easier to use and more socially oriented than any other webinar platform I've ever used.

What's clear is that Crowdcast is taking a different approach to online live events. Is that a good thing? Does Crowdcast outperform competing solutions like GoToWebinar or Webinar Ninja

Let's find out!

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Webinar Ninja Review

If you're looking for webinar software with a marketing and lead generation focus, Webinar Ninja looks like a very promising solution. As a long time GoToWebinar user, the features and screenshots shown on the Webinar Ninja website definitely got my hopes up.

So, how does Webinar Ninja measure up in practice? Does it deliver on its promises and is it a better solution than GoToWebinar?

Let's find out.

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The Branding Trap: Niche Branding vs. Broad Appeal?

Have you backed yourself into a corner with your choice of branding? Or are you looking to start a new brand and wonder how broad or narrow your focus should be?

It's a tricky situation. Branding is important from the moment you choose a domain name and making the wrong choice can lead to problems far down the road.

Luckily, there are a few simple principles you can follow, to avoid what I call the branding trap and make the right choice from the outset. And even if you already have an established brand, knowing about this will help you in your content marketing.

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GoToWebinar Review: Should You Still Be Using it in 2019?

Live webinars are a not-so-secret weapon in online marketing. Used right, webinars will help you build & engage an audience and they can be an incredibly powerful sales tool, as well.

I have hosted well over 100 webinars over the years and one of my ventures was built up entirely on the back of live webinars.

In all this time, I've used GoToWebinar as my platform of choice. It's a reliable and competent piece of webinar software... but is it still the best choice for marketers?

That's what we're here to find out.

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“Easy Business Opportunities” vs. Doing Difficult Things on Purpose

I recently got one of those "make easy money" emails in my inbox. This one had such a dumb subject line, it inspired me to create this post. It read:

"[NEW] AgencyBlitz Allows ANYONE To Start An Agency NOW"

This subject line epitomizes so much of what is wrong with the make-money-online space - but it also illustrates a specific approach that has given me an advantage for many years.

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Why I Travel With Too Much Video Gear: Resourcefulness for Entrepreneurs

For the past 7 years, I've been living as a digital nomad. Unlike most digital nomads, I travel with heavy luggage, primarily dedicated to video gear.

There's a specific reason why I put up with lugging so much stuff around - and why I wouldn't recommend doing this in most cases.

Read on to see how traveling heavy relates to following your passion and building your skills as an entrepreneur.

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Earn First, Spend Later: How to Bootstrap Mindset Makes You a Better Entrepreneur

I've built several businesses, following different business models and in different markets. What I've never done throughout all this is take on any kind of debt or external funding.

I've bootstrapped all my businesses. Including ones that come with considerable startup cost, such as Thrive Themes. I recommend you do the same, no matter what business you're trying to start.

Keep reading to discover why the bootstrap mindset isn't only about saving money & how you can become your very own investor.

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