All posts by Shane Melaugh

Why Entrepreneurs Need to Reconnect With Their Wild Side

Here on ActiveGrowth, I'm always looking for tools and strategies that will make you a better entrepreneur.

Note the emphasis, there: it's about you becoming a better, more focused, stronger entrepreneur. That's a key point. External things like technology and marketing tactics matter, but not as much as you.

The greatest tool you'll ever be able to apply to building a business is your brain. And today's episode is all about those two things: becoming a better entrepreneur by building a stronger brain.

Listen in to hear our unconventional, but highly effective approach to this.

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The 80/20 of Improving Your Copywriting as Quickly as Possible

You've got a serious problem. Yes, you.

The problem is that your copywriting is terrible. And bad copywriting touches every aspect of your business. It makes it more difficult to sell things, it makes it more difficult to get traffic, it makes it more difficult to build an audience.

In short: poor copywriting is an obstacle on every step of the way, when you're trying to grow an audience and an online business.

Today's post is the fastest intervention I can offer, to help you solve this problem.

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Livestream Replay: Your Questions Answered, My Favorite Underrated Marketing Skill & More

Our recent livestream was very well received among everyone who took part. I spent a lot of time answering specific questions related to product creation, online marketing, email marketing and more. Plus, we covered interesting topics like communication skills and the problem with most people's copywriting.

In case you missed out, here's your chance to watch the replay!

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Personal KPI: The Tools I Use to Measure the Right Things & Give Myself a Productivity Advantage

"What gets measured gets managed." This quote by Peter Drucker hints at a powerful productivity tool that few entrepreneurs make good use of.

Think of it like this: if you measure the wrong things in your business, it's like you're trying to drive with the handbrake on. If you measure the right things, it's a free productivity boost that costs you almost no effort.​

For entrepreneurs, an important way to measure the right thing is in the concept of Personal KPI (key performance indicators), which we introduced in this podcast episode about overcoming perfectionism. In today's post, I'll show you the tools you can use to put this advice into practice.

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Join My 2018 Productivity Experiment

Today, I'm turning my usual approach on its head.

What I normally do is test out different tools, systems and ideas in my own business and life and then report here (in articles and videos) what worked and didn't work for me.

Today, I'm inviting you to join me in my role of being a guinea pig for a new idea. I'm sharing a simple tool that I've developed to make me more productive in 2018, so you can start using it as well, right away.

As you'll see, it's perfectly suited for the start of a new year, which is why I wanted to give you the opportunity to join me in a year-long experiment.

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Email Marketing Automation: The Best Tools Compared

Email is a powerful marketing tool and a mailing list is easily an online business' most valuable asset.

It makes sense, then, to ask yourself which one of the many email marketing tools available is "the best". Unfortunately, this question is difficult to answer. Email marketing tools tend to be highly complex and packed with features. Testing even one of them is time consuming and it's impossible to cover all possible business cases.

In this post, we'll ​use an 80/20 approach to compare some of the most popular email marketing tools out there. We will look at Active Campaign, Autopilot, ConvertKit and Drip and we'll be evaluating them by asking the toughest questions...​

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Which Email Marketing System Has the Strongest A/B Testing Features?

​A good email marketing automation tool is a complex beast. We want lots of features from something so essential for running our business, but it's also easy to get lost in all the complexity.

For today's review, I want to look at one of the most pivotal features in email marketing tools: A/B testing.

A/B testing can make a huge difference to your business, especially if you do it consistently, over time. So let's take a look at what split testing features are available in different email marketing tools and how they work.

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