All posts by Shane Melaugh

You Project Your Character Onto Your Business – Here’s My Mistake That You Need to Avoid

Here at ActiveGrowth, I believe there are 3 pillars to building and running a successful business

  1. The value in the products you create.
  2. The tech and tools you use.
  3. Your personal character and skills.

In other words, your personal character, work ethic, productivity, skills etc. are one third of the equation.

In today's video, I confess one of the mistakes I've made in this very aspect, even though I'm the guy who should have been able to predict and avoid such a mistake more than anyone...

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Why “Board Velocity” is a Key Factor for Highly Effective (and Motivating) Work in Trello

Trello is a powerful tool for managing your tasks and projects. But unless you use it the right way, working with Trello can feel slow, frustrating and demotivating.

In today's video, we're looking at a key factor that can help you get more out of Trello, whether you're working alone or with a team. What we're diving into today is a psychological factor - it affects how you feel and how motivated you are. And that will have a huge effect on how much work you get done.

Check out the video to learn all about this factor, which I call "Board Velocity".

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How to Use Trello Like a Badass, Part 2: Creating Kick-Ass Content

​If you want to ​publish better content, you have to change what you do ​before​ you start ​writing or filming.

In this post, I'll show you the content outlining technique that I use to create better blog content, videos, presentations, sales pitches,... whatever form you end up communicating in, the first steps should always be the same.

Check out the video to discover my technique.

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Manage Your Tasks & Projects Like a Badass (with Trello)

In this post, I'll share 3 tools with you, that can help you take your productivity to the next level. Actually, it's more of a 3-tools-in-one Swiss Army knife kind of deal: the first tool is the task management app Trello (which you can use for free). The second tool is a specific Trello setup that I use for personal productivity (and I'll walk you through exactly how to set it up). Finally, the third tool is a a collection of my favorite, time-saving shortcuts in Trello.​

Combine all 3 and you'll be blazing through your daily tasks like never before!

Check out the video to see my exact setup and strategy.

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What if You Don’t Want to Write Blog Posts, Make Videos & Do Creative Work?

Here on ActiveGrowth, we talk about creating things of value, improving your skills, building and shipping things rapidly and generally becoming better at challenging, creative work.

If you're thinking that all that sounds like a lot of work, you're absolutely right! Not only do we advocate doing a lot of work, we also advocate doing very difficult work.

This could be a problem. Maybe you got into online marketing because you wanted to do less work and because you were hoping for some hands-off, passive ways to make a living...

If that's the case, I've got some bad news and some good news for you.

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Why Entrepreneurs Need to Reconnect With Their Wild Side

Here on ActiveGrowth, I'm always looking for tools and strategies that will make you a better entrepreneur.

Note the emphasis, there: it's about you becoming a better, more focused, stronger entrepreneur. That's a key point. External things like technology and marketing tactics matter, but not as much as you.

The greatest tool you'll ever be able to apply to building a business is your brain. And today's episode is all about those two things: becoming a better entrepreneur by building a stronger brain.

Listen in to hear our unconventional, but highly effective approach to this.

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The 80/20 of Improving Your Copywriting as Quickly as Possible

You've got a serious problem. Yes, you.

The problem is that your copywriting is terrible. And bad copywriting touches every aspect of your business. It makes it more difficult to sell things, it makes it more difficult to get traffic, it makes it more difficult to build an audience.

In short: poor copywriting is an obstacle on every step of the way, when you're trying to grow an audience and an online business.

Today's post is the fastest intervention I can offer, to help you solve this problem.

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Livestream Replay: Your Questions Answered, My Favorite Underrated Marketing Skill & More

Our recent livestream was very well received among everyone who took part. I spent a lot of time answering specific questions related to product creation, online marketing, email marketing and more. Plus, we covered interesting topics like communication skills and the problem with most people's copywriting.

In case you missed out, here's your chance to watch the replay!

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Personal KPI: The Tools I Use to Measure the Right Things & Give Myself a Productivity Advantage

"What gets measured gets managed." This quote by Peter Drucker hints at a powerful productivity tool that few entrepreneurs make good use of.

Think of it like this: if you measure the wrong things in your business, it's like you're trying to drive with the handbrake on. If you measure the right things, it's a free productivity boost that costs you almost no effort.​

For entrepreneurs, an important way to measure the right thing is in the concept of Personal KPI (key performance indicators), which we introduced in this podcast episode about overcoming perfectionism. In today's post, I'll show you the tools you can use to put this advice into practice.

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Join My 2018 Productivity Experiment

Today, I'm turning my usual approach on its head.

What I normally do is test out different tools, systems and ideas in my own business and life and then report here (in articles and videos) what worked and didn't work for me.

Today, I'm inviting you to join me in my role of being a guinea pig for a new idea. I'm sharing a simple tool that I've developed to make me more productive in 2018, so you can start using it as well, right away.

As you'll see, it's perfectly suited for the start of a new year, which is why I wanted to give you the opportunity to join me in a year-long experiment.

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Email Marketing Automation: The Best Tools Compared

Email is a powerful marketing tool and a mailing list is easily an online business' most valuable asset.

It makes sense, then, to ask yourself which one of the many email marketing tools available is "the best". Unfortunately, this question is difficult to answer. Email marketing tools tend to be highly complex and packed with features. Testing even one of them is time consuming and it's impossible to cover all possible business cases.

In this post, we'll ​use an 80/20 approach to compare some of the most popular email marketing tools out there. We will look at Active Campaign, Autopilot, ConvertKit and Drip and we'll be evaluating them by asking the toughest questions...​

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Which Email Marketing System Has the Strongest A/B Testing Features?

​A good email marketing automation tool is a complex beast. We want lots of features from something so essential for running our business, but it's also easy to get lost in all the complexity.

For today's review, I want to look at one of the most pivotal features in email marketing tools: A/B testing.

A/B testing can make a huge difference to your business, especially if you do it consistently, over time. So let's take a look at what split testing features are available in different email marketing tools and how they work.

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