It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.
So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?
Well, it’s not by manually scrounging for data on a daily basis.
Instead, they have automated tools that listen to buzz on the internet for them.
Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!
The leading keyword monitoring tools are FREE and only take a few moments to get up and running.
If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!Continue reading
The way people work is rapidly changing – especially if that work is tied to online industries.
Instead of signing up to do a manager’s bidding from a drab office cubicle, more and more people are opting in to do remote work from locations of their own choosing.
Since working from home eliminates hassles like the stress of daily commuting – or even having to put pants on in the morning – the benefits of such careers are becoming increasingly appealing.
But even as people ditch the corporate cubicle, they’re not saying goodbye to the office environment all together. Remote coworking spaces are quickly becoming the productivity environment of choice for modern day solopreneurs and freelancers.
These work locations offer opportunities for coworkers to share their skills and build networks with other online professionals in a way they can’t do from home.
If you’re thinking about leaving the comfort of your home office to work from a coworking space near you, this week’s Silver Bulletin will show you the many productivity benefits and drawbacks these new work environments have to offer.Continue reading
“I’ve always been shameless about stealing good ideas.”
Guess what iconic intellectual property thief said that?
The Mac Daddy of computing himself, Mr. Steve Jobs.
As much as you want to be intrinsically creativity on a daily basis, the truth is that your eureka moments are usually sparked by contact with external ideas.
If you’re an internet marketer or solo-preneur, "stealing" good ideas is just a crucial skill you must embrace to successfully promote your online business.Continue reading
Have you ever pitched an offer to your audience that just fell flat?
Maybe your first thought was that you set your price too high, so you lowered it.
That didn’t help so...you lowered it again. Each time, you got nothing but crickets.
But if your pricing isn’t the problem, what is?
Perhaps it’s the content, language and value of your offer instead. Changing price is easy, but optimizing these 3 elements isn't. They need to be dialed in before your target market will even take notice.
In our first weekly installment of ActiveGrowth’s new newsletter, The Silver Bulletin, we’re going to show you one way to get inside the mind your target audience to find out what they actually need instead of what people say they want.
What method can you can use to do all this?
Something not very fancy at all...Continue reading
If you’ve been following the Active Growth blog (formerly im impact) for a while now, you might’ve noticed that the site hasn’t been publishing a steady stream of content for the past year or so.
That’s because, ever since Thrive Themes launched as a product to support the online marketing needs of the ActiveGrowth audience, it quickly grew to dominate Shane’s time and business focus.
But because the success of Thrive Themes is such a great example of what can materialize from a value focused website like ActiveGrowth, we decided that it’s high time to direct some attention back to our blogging roots.Continue reading
If you run an online business, you know how much it sucks to schedule meeting after meeting, across multiple timezones, through your email.
Here's a typical back-and-forth email scheduling thread you're probably much too familiar with...Continue reading