All posts by Matt Totten

How To Go From Your 1st Customer to a Digital Product Empire

How do you move from a Customer First online coaching business to actually selling products online?

In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.

If you missed the first two episodes of the series, you can download the audio and read the show notes here: Part 1, Part 2.

In this episode, we lay out a plan you can follow to scale up your business. With the Customer First approach, we may start on a small scale, but as you'll see here, there's a longer term game plan.

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How to Get Your First Customer (Without Needing Any Traffic)

In our previous podcast episode – Part 1 of the Forget Traffic! mini-series – Shane and Hanne introduced the Customer First Approach and why it's so important to avoid chasing more traffic – which is ultimately a 'customer last' approach!

In this episode, Part 2 of the Forget Traffic! series, Shane puts the customer first approach into action by demonstrating how to bootstrap it through an online coaching business right away.

Listen in to discover that getting your first customer takes less tech and a lot less budget than you would have probably guessed.

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Forget About Traffic Generation – Switch to the ‘Customer First’ Approach Instead

The most important thing you need to grow your online business is more traffic to your website, right?

Well, here at ActiveGrowth, we say...forget about traffic altogether! In our first full podcast episode – Forget Traffic! Part 1 – we're going to tell you why.

It turns out that web traffic is overrated when it comes to pulling success levers for your online business. In fact, traffic is such an over-emphasized performance indicator that it usually distracts you from much more important things that actually help to grow your business.

In Episode 1: Forget Traffic! – Part 1, Shane and Hanne introduce a business strategy they like to call the Customer First approach.

Download the podcast below to see why a customer first approach is so crucial to sidestepping the grind of audience building and moving you straight towards revenue generation instead.

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Introducing the ActiveGrowth Podcast: Not Just Another Internet Marketing Podcast

Welcome to the intro episode of our new ActiveGrowth podcast!

We've been hard at work this year creating a totally different kind of internet marketing podcast to go along with the new ActiveGrowth brand.

You see, podcasts are great, but we're fed up with how they all follow the same passive consumption formula. Interview a different expert each week, ask the same questions, have the expert give a short pitch for their new book or whatever.

Rinse and repeat, forever, across more podcasts than you can shake a stick at.

So we asked ourselves: can we do something completely different and still succeed?

Well, that's what we're going to find out...

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How To Keep Tabs on Your Brand, Competitors and Authority Topics through Keyword Surveillance

It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.

So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?

Well, it’s not by manually scrounging for data on a daily basis.

Instead, they have automated tools that listen to buzz on the internet for them.

Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!

The leading keyword monitoring tools are FREE and only take a few moments to get up and running.

If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!

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Remote Work Rising – How To Maximize Your Coworking Productivity

The way people work is rapidly changing – especially if that work is tied to online industries.

Instead of signing up to do a manager’s bidding from a drab office cubicle, more and more people are opting in to do remote work from locations of their own choosing.

Since working from home eliminates hassles like the stress of daily commuting – or even having to put pants on in the morning – the benefits of such careers are becoming increasingly appealing.

But even as people ditch the corporate cubicle, they’re not saying goodbye to the office environment all together. Remote coworking spaces are quickly becoming the productivity environment of choice for modern day solopreneurs and freelancers.

These work locations offer opportunities for coworkers to share their skills and build networks with other online professionals in a way they can’t do from home.

If you’re thinking about leaving the comfort of your home office to work from a coworking space near you, this week’s Silver Bulletin will show you the many productivity benefits and drawbacks these new work environments have to offer.

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Transform Your Gmail Inbox into a Streamlined Email Swipe File

“I’ve always been shameless about stealing good ideas.”

Guess what iconic intellectual property thief said that?

The Mac Daddy of computing himself, Mr. Steve Jobs.

As much as you want to be intrinsically creativity on a daily basis, the truth is that your eureka moments are usually sparked by contact with external ideas. 

If you’re an internet marketer or solo-preneur, "stealing" good ideas is just a crucial skill you must embrace to successfully promote your online business.

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