All posts by Matt Totten

Simple Business Case Study: How to Become THE Expert in Your Niche (by Making Your Niche Smaller)

If you want people to pay attention to you, it helps to be an expert.

But as you know, becoming an expert takes time. You must amass knowledge, apply it and then develop a strong record of practical success before the internet will consider you an authority.

It’s hard to shortcut that process, but today we’re going to look at a business that managed to do just that.

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Your Business Idea Can (and Maybe Should) Be as Simple as This

Whenever people talk about entrepreneurship, they usually discuss groundbreaking businesses. You know, like Tesla, SpaceX and Amazon.

It makes you feel like you need to be an Elon Musk level super genius to start a successful online company!

The truth is that straightforward products solving basic problems create fantastic business opportunities. In fact, a lot of businesses are successful because they KEEP...IT...SIMPLE.

That's why we're going to start analyzing some simple businesses to show that you can succeed through simplicity too! If that feeling of "I can do this!" sinks in, you'll finally take action on your own ideas to break through the crippling wantrepreneur phase.

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Treat Every New Subscriber like a VIP Using This Email Automation Template

You’ll agree that every time a visitor to your website subscribes, it’s a moment to celebrate.

But are you actually treating that conversion with the proper respect it deserves?

I mean, are you just lazily delivering your new fan with a one-and-done “Thanks for signing up, here’s your content upgrade” email? Or are you treating every new subscriber like a VIP and dropping automated value bombs in their inbox every few days after signup?

Look, if you’re not using automated emails to educate, nurture and build trust with your new subscribers, you’re shooting yourself in the foot! Not only are you missing out on longterm sales, but you're also doing your new followers a huge disservice by not providing with them the in-depth content they came to you looking for!

Want to start treating your subscribers like VIPs?

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SendOwl vs WooCommerce vs Easy Digital Downloads: Which Digital Product Delivery Tool Works Best To Sell Your eBook?

The internet isn’t the wild frontier it used to be.

When it comes to selling products online these days, customers expect a premium checkout experience and your local tax office gets upset when it doesn’t receive its cut of the action.

That means your payment process, digital product delivery system, and tax collection methods are now crucial to doing good online business. Basically, you can’t risk half-assing them anymore.

All this is to say that simply slapping a “buy button” on your sales page and calling it a day probably won’t turn out well for your online business in the long run.

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Stripe vs PayPal vs Gumroad: How To Sell eBooks on Your WordPress Website

So you finally managed to finish your first eBook? That’s great...congratulations!

After all those months of struggling to turn your first writing idea into an info-product reality, it’s done and you’re ready to start reaping the benefits of your hard work with some online sales.

Now you just have to find a way to accept money from your audience and you’ll literally be in business.

The problem is that online payment systems can be complex and tough to integrate smoothly with your website. You’re also handling people’s credit card digits so it’s important to get this sales step right.

Read on to learn about the 3 major online payment systems (Stripe, PayPal and GumRoad) so you can launch your eBook now with the payment gateway that’s right for you.

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Giving Away Free Stuff is Harder Than You Think

“114,585 leads in less than 30 days!”

“We collected over 100,000 new subscribers in our first month!”

“We gathered 20,000 leads in 14 days!”

These are the kinds of claims used to advertise viral giveaway or contest apps. When you read such statements, it’s easy to think that launching a viral contest might be all you need to boost your mailing list to the next level.

Well, in true ActiveGrowth fashion, we hosted our own viral giveaway to find out how effective this list building method can be.

Read on to see how it turned out for us and what we learned along the way...

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Which High-Performance Host is Right for Your WordPress Website?

If you've got a WordPress website, I'm willing to bet online advertisements from generic hosting services like BlueHost and HostGator have targeted you before.

How do I know?

These companies have massive advertising budgets and capture large swaths of uninformed and unsuspecting customers as a result. To ensure you won't be one of them, I'm not going to waste your time reviewing such big name brands and their dollar store hosting plans.

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How To Go From Your 1st Customer to a Digital Product Empire

How do you move from a Customer First online coaching business to actually selling products online?

In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.

If you missed the first two episodes of the series, you can download the audio and read the show notes here: Part 1, Part 2.

In this episode, we lay out a plan you can follow to scale up your business. With the Customer First approach, we may start on a small scale, but as you'll see here, there's a longer term game plan.

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How to Get Your First Customer (Without Needing Any Traffic)

In our previous podcast episode – Part 1 of the Forget Traffic! mini-series – Shane and Hanne introduced the Customer First Approach and why it's so important to avoid chasing more traffic – which is ultimately a 'customer last' approach!

In this episode, Part 2 of the Forget Traffic! series, Shane puts the customer first approach into action by demonstrating how to bootstrap it through an online coaching business right away.

Listen in to discover that getting your first customer takes less tech and a lot less budget than you would have probably guessed.

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Forget About Traffic Generation – Switch to the ‘Customer First’ Approach Instead

The most important thing you need to grow your online business is more traffic to your website, right?

Well, here at ActiveGrowth, we say...forget about traffic altogether! In our first full podcast episode – Forget Traffic! Part 1 – we're going to tell you why.

It turns out that web traffic is overrated when it comes to pulling success levers for your online business. In fact, traffic is such an over-emphasized performance indicator that it usually distracts you from much more important things that actually help to grow your business.

In Episode 1: Forget Traffic! – Part 1, Shane and Hanne introduce a business strategy they like to call the Customer First approach.

Download the podcast below to see why a customer first approach is so crucial to sidestepping the grind of audience building and moving you straight towards revenue generation instead.

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Introducing the ActiveGrowth Podcast: Not Just Another Internet Marketing Podcast

Welcome to the intro episode of our new ActiveGrowth podcast!

We've been hard at work this year creating a totally different kind of internet marketing podcast to go along with the new ActiveGrowth brand.

You see, podcasts are great, but we're fed up with how they all follow the same passive consumption formula. Interview a different expert each week, ask the same questions, have the expert give a short pitch for their new book or whatever.

Rinse and repeat, forever, across more podcasts than you can shake a stick at.

So we asked ourselves: can we do something completely different and still succeed?

Well, that's what we're going to find out...

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2 Free Automation Tools You Must Use To Help Manage Your Brand Online

It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.

So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?

Well, it’s not by manually scrounging for data on a daily basis.

Instead, they have automated tools that listen to buzz on the internet for them.

Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!

The leading keyword monitoring tools are FREE and only take a few moments to get up and running.

If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!

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