All posts by Shane Melaugh

How High Should Your Conversion Rate Be?

Today's post is a response to a seemingly simple question, which is: how high should your conversion rate be? What's a good conversion rate, what should you be aiming for?

There's a lot of talk about optimizing your conversion rates, but it would be very helpful to know some figures of what's good or bad to begin with, right?

Watch the video below to see my answer:​

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How to Find Excellent People to Outsource Your Work to & Replace Yourself in Your Business

How much easier would your life be if you could outsource all the tedious parts of your work? Outsourcing might even be the key to an early retirement, with logic that goes something like this: if your work is worth $20 per hour right now and you can pay someone else $10 per hour to do it for you, you're home free!

Unfortunately, the reality of finding the right people to work with and outsource work to rarely matches up with lofty expectations like those.

In today's post, you'll discover the method I use to find great people to outsource work to (and the big mistake I've learnt to avoid)​.

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Deception, Disappointment & Minimum Viable Products – IMP#35

In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to.

Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation.

But what about the downsides of this approach? What if your minimal product is too minimal and your early users turn away in disappointment? Isn’t it even deceptive to promise a solution and then only deliver a very minimal concept of one?

These are the questions we address in today’s podcast episode…

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How to Stay Productive While Traveling the World

If one of the things you're pursuing with your business is personal freedom, this post is for you.

Many of us dream of living a location independent lifestyle and having the freedom to travel the world and see exotic and exciting places. Building a business is tough enough by itself, but growing a business while traveling? That presents a whole new layer of challenges.

Watch the video below to see my exact "work and travel" setup that I use to keep my productivity high while I'm on the road. Oh, and that includes a full video marketing setup...​

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Brain vs. Business & the Flywheel Principle

There are parts of your brain that really aren’t qualified to run a business at all, but they’ll trick you into making bad decisions (if you let them).

This post is about the ups and downs you experience as an entrepreneur, why they don’t matter and what you should focus on instead. Plus, discover the one question you need to be able to answer about your business, if you ever want to achieve breakthrough success…

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Why You Don’t Get Replies from the Influencers You Contact – IMP#34

A tried and true method of getting more traffic and getting traction for your business is collaboration. Specifically, collaboration with people and companies that are ahead of you in the game – those that have greater reach than you and can give you access to audiences you can’t otherwise reach.

This is the basis of guest posting, JV promotions, cross-selling and many other promotional strategies.

But how exactly can you contact an influencer who could help your business in such a way that you don’t just get ignored? Listen to today’s podcast episode to find out:

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Should You Follow Marketing Gurus?

Today’s post is a reply to a reader question that went something like this:

“Why did you stop following the marketing gurus? And are there any you’re still following?”

How you pick your role models can have a profound effect on the development of your business (as well as your personal development), so I think this is an important question to answer. Watch the video below to see my take on this:

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Looking Back at 2014: Power Curves, Teamwork & Mindset Changes

The end of the year approaches and as has become a tradition on this blog, I want to take a look back and tell you about the most valuable lessons I learnt in the last 12 months.

The year 2014 has been the craziest year I’ve experienced in business so far. By any number you could care to measure, it has been a very successful year and it has been a wild ride. Never before have I experienced so much change and so many things happening, all crammed into such a short time span.

Listen to the audio below to extract as much of the insights Paul and myself absorbed this year and make use of it for your own business:

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4 Step Checklist for Getting & Converting More Clients

Tell me if this sounds familiar: you’ve handed out your business cards, you’ve talked to many people about your new business and everyone seems really enthusiastic and interested… but you aren’t getting customers and clients.

It seems like you’re making all the right moves and you’re trying your best to get the word out about your business, but the results are discouraging to say the least. What should you do in a case like this?

A reader contacted me with a question about this and here’s my 4-step strategy that you can apply to your business to bring in more customers and clients, starting right now:

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WordPress Comments: Disqus, Jetpack, Facebook Comments or Livefyre?

Comments have always played an important role in blogging and content marketing. If you’re familiar with my product creation process, you also know that for me personally, comments have been an important source of insights into what exactly my customers (and potential customers) want out of a product.

If you have a WordPress website, you’re spoilt for choice when it comes to picking a commenting system. Apart from the default comments that come part and parcel with WordPress, you can also choose from these alternatives: Disqus, Jetpack Comments,Facebook Comments, Livefyre Comments and SolidOpinion.

Read on to discover the pros and cons of each solution, as well as my personal favorites.

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How Your Business Can Thrive Without SEO & Social Media

Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.

If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer:

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What You Can Learn from a Local Gardening Business – IMP#32

In today’s podcast episode is based on a reader question sent in by Debra. If I tell you that her business is in the home gardening niche and that it’s a highly localized topic, you’ll probably think that whatever’s in this episode doesn’t apply to your business.

However, as you’ll hear, the underlying principles of the 3 steps we look at in this podcast apply to any business model. No matter how far removed your niche is from that of gardening, you’ll be able to grow your business based on what you learn in this episode:

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