All posts by Shane Melaugh

WordPress Comments: Disqus, Jetpack, Facebook Comments or Livefyre?

Comments have always played an important role in blogging and content marketing. If you’re familiar with my product creation process, you also know that for me personally, comments have been an important source of insights into what exactly my customers (and potential customers) want out of a product.

If you have a WordPress website, you’re spoilt for choice when it comes to picking a commenting system. Apart from the default comments that come part and parcel with WordPress, you can also choose from these alternatives: Disqus, Jetpack Comments,Facebook Comments, Livefyre Comments and SolidOpinion.

Read on to discover the pros and cons of each solution, as well as my personal favorites.

Continue reading

How Your Business Can Thrive Without SEO & Social Media

Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.

If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer:

Continue reading

What You Can Learn from a Local Gardening Business – IMP#32

In today’s podcast episode is based on a reader question sent in by Debra. If I tell you that her business is in the home gardening niche and that it’s a highly localized topic, you’ll probably think that whatever’s in this episode doesn’t apply to your business.

However, as you’ll hear, the underlying principles of the 3 steps we look at in this podcast apply to any business model. No matter how far removed your niche is from that of gardening, you’ll be able to grow your business based on what you learn in this episode:

Continue reading

How to Create a Minimum Viable Information Product

Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business.

In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and only then releasing it to the public.

Creating a minimum viable product is amazingly useful, will make your business more prosperous and yourself more attractive and intelligent… BUT what if your product isn’t suitable for this model?

Read on to find the answer…

Continue reading

Why You Should Make Your Customers Feel Like They’re Buying a Ferrari

There’s a certain mistake I have seen far too often, on far too many websites and it has to do with how you make your visitors and customers feel.

The best way I can explain this is with an analogy. Watch the video below to see what buying a luxury sports car has to do with your website and your online business…

Continue reading

Ask Me (Almost) Anything

As you can imagine, I get asked questions on a regular basis. It’s something I actively invite through comments on this site as well as through the contact form.

I love to get questions (and answer them) because it gives me a real view of where you are in the process of building and growing your online business. My main goal is always to create content that is as useful as possible to you, without wasting any of your time. And I can do  a better job of that, the more feedback I get from you.

Last week, I received not one, but 3 excellent questions in a row and they inspired me to write this post.

Continue reading

Why You Should Sell an Ebook on a Single-Column Sales Page

If you want to build an amazing, huge business that will change the world, you should start by selling an ebook on a simple, single-column sales page.

That might seem like strange advice, but watch the video below to see how starting with something simple has several benefits (including ones I bet you didn’t think of) and how you can use it as a “skill builder”:

Continue reading

Budapest & the Traveling Entrepreneur

In today’s video, I have a rather unusual update for you: one of the great benefits of running a purely virtual, “all-online” business is that it gives you location independence.

This is a benefit I’ve been making liberal use of in the past few years. Here’s my review of one of my favorite places so far and why I believe long-term travel is an opportunity for yourself as well as your business to grow.

Continue reading

Advanced Customer Analytics: Roundup Review

There are many tools you can use to measure your website traffic (see this roundup) and get varying degrees of data and insight about your visitors. For subscription based businesses, apps and some other business models, it makes sense to take things a step further and that's where advanced customer analytics come in.

In this roundup, I'm comparing Kissmetrics, Mixpanel, Woopra, Calq, Indicative and Trakio.​

Continue reading

Passive Income & the Entrepreneurial Fear Factor – IMP#31

Rob Cornish from Gain Higher Ground returns to our podcast to tell us about how he managed to take several months off (and travel the world), while his business still provides income.

The talk we have with him takes a surprising twist midway through and him, Paul and myself share some unusual but highly valuable insights.

Continue reading

Why You Should Publish Crappy Landing Pages

On the Thrive Themes webiste, I recently published some sales pages and landing pages that… well, let’s just say they aren’t ideal. They may not be catastrophically bad, but if I look at the best sales pages I’ve ever created and compare that to these new pages, a huge difference in quality is apparent.

So, why did I publish these pages? And why am I recommend you do the same? Watch this video to find out if there’s a good reason or if I’ve just gone mad:

Continue reading

It’s Time to Quit… IMP#30

There’s conflicting advice out there for an entrepreneur like you: on the one hand, we’re told to never give up, to pick ourselves up and keep going after each failure and scramble over any obstacle in our way.

On the other hand, we’re told to be smart and know when to quit, because you don’t want to be endlessly fighting a losing battle, right? And even if you’re not outright quitting, you should be flexible and “pivot” your business to make it better match the market.

But how do you know whether staying the course, pivoting or walking away is the right decision to make, in the moment? In today’s (short) podcast episode, I propose a simple answer to this question:

Continue reading

1 5 6 7 8 9 30
>