All posts by Shane Melaugh

Can You Build Your List with Solo Ads? Everything You Need to Know About Online Traffic Sources

This post is based on a question that was sent in by a reader and on the surface, it's about whether solo ads are a viable traffic source or not.

However, in answering this question, we inevitably dig deeper and end up uncovering something you need to know about how online businesses survive and thrive. Without this, you'll never know how to answer the question: "where can I get more traffic?"​

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The Simplest (and Quickest) Way to Validate Your Business Idea and Find the Perfect Niche

So, you have this idea for a business or maybe a new niche to enter. This is perhaps the most crucial moment of the entire project: what you do now will determine whether you dive head-first into a world of pain or whether you'll be taking the first steps towards a thriving new business.

Watch the video below to see the simple approach I use to validate any new business idea in any market.​

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3 Months of Intensive Marketing and Business Building – IMP#040

What happens if you take 6 bright, creative marketers who are eager to learn, bring them together in an apartment in a vibrant European city... and make them work and learn with me for 3 months straight?

Even though that's a question no one in particular was asking, I wanted to find out. So I did this as a marketing and recruitment experiment.

In today's podcast, the guinea pigs from this experiment talk about what it was like and what the biggest marketing and business lessons were, that they took away from this experience.​

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The “Dry Stretch” that Makes Almost All Entrepreneurs Fail

Have you ever wondered why starting a business is so damn difficult? And all the while, some entrepreneurs make it look easy.

What's up with that?

In today's post, you'll discover a universal and unshakable principle that makes being an entrepreneur difficult. There's (almost) nothing you can do about it, but if you know about this, you're much more likely to see it through...​

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Why Giving Away Your Valuable Content for Free Can Seriously Hurt Your Business

If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.

How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?

Watch the video below to see my simple solution to this problem:​

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Crushing it in 2015 – Everything We Learnt From Our Most Successful Year Yet – IMP#39

Like last year, Paul McCarthy and myself took some time to reflect on the year past and extract the most important and transformative lessons we learnt.

2015 was a year of fast growth for our company (Thrive Themes) and today's podcast episode is chock-full of tips you can apply to grow your own business, become a more focused and productive entrepreneur and much more...​

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Fed Up With Procrastination & Inner Resistance? How to Win the Battle – IMP#38

Tell me if this seems familiar: you know a lot about what you could and should do to drive your business forward... but you can't seem to get yourself to do most of it.

Call it procrastination, call it inner resistance, call it being a lazy bastard, it all amounts to the same thing: the incredibly frustrating experience of being stuck for apparently no reason.​

In today's podcast episode, you'll discover that this isn't at all uncommon among (even highly successful) entrepreneurs and the tools you can use to beat this problem.​

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Staying Motivated for the Daily Grind & Why You Need ‘Self-Marketing’

As an entrepreneur, you have one job: conjure a working, profitable business out of thin air.

It's not an easy thing to do and that's why you have to embrace The Grind and you have to hustle...

But while most of us can work hard in short bursts, how can you stick with it for the long run? When the excitement of starting a new business has worn off, how do you keep motivated for the day-to-day work?

That's what we're answering in today's video...​

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How Can I Make Money From My Blog? Discover the Unconventional Answer

It's a simple and straight forward question - and one that is asked often: how to make money from a blog?

In today's post, I give my usual style of unconventional and strategic answer to this question.

By the end of it, you may not be swimming in passive income, but you'll have a perspective that allows you to see through a lot of marketing talk around the topics of blogging and passive income.​

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Why Your Daily Habits Make or Break the Success of Your Business – IMP#37

Habits. A simple word that describes such a powerful and complex thing. In today's podcast episode, Paul and I discuss the habits we've created in our lives that most directly contribute to our effectiveness as entrepreneurs.

Plus, you'll discover the best brain hacks that allow you to build new habits as effectively and effortlessly as possible.​

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What to Do When You Launch a Product & No One Buys… IMP#36

In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly.

If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.

Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options?

Discover the answer in today's podcast episode...​

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How to Escape Hustle Mode

In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly.

As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life and perhaps even sanity are taking a hit.

What's worse, Hustle Mode will only get you so far and if you don't know how to successfully escape it again, you'll be stuck in entrepreneurial purgatory.

Watch the video below to learn when, why and how you need to leave the hustle behind.​

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