In part one of the AdSense challenge, we picked keywords and created some initial content on a new site. Now, it’s time we get Google to notice us and start promoting the site.
Before I get to the tasks for the second part of the challenge, a quick note on my own progress:
For now, I will not reveal my site or my keywords. Usually, the reason to keep these things secret is to keep competition away from the keywords we so carefully picked. And that’s a very valid reason.
However, for the challenge, I do intend to reveal at least one of the sites I’m building and promoting. I think it could be very useful to present an actual, live and working model of what we’re building here. Make the whole thing a little less conceptual and a bit more practical.
So why not reveal it right away? There’s just one simple reason for that: I don’t want the traffic stats to be skewed. If I publish a site here, it will probably get a few hundred visitors in the course of a few days (particularly because everyone on the AdSense mailing list would be sent here as well). In other words: I’d get far more traffic through this exposure than I’d be getting “real” traffic. This would mess up the CTR data in a big way. That’s why I want to wait for a few weeks, until I get an idea of how the site is doing on it’s own, before I throw the monkey-wrench into the stats.
With that out of the way, let’s get down to…
Objective number one for this step, is to get noticed by Google. Ideally, we want to get the site indexed, then add more pages so that Google sees a growing site, the next time it comes by. Does this actually make a difference? I don’t know, but I figure it can’t hurt.
Go to the IM Talk Website Submitter and run your domain through there. This will, theoretically, add your site to more than 2500 stats and analytics type sites. In reality, most of these submissions either won’t work or won’t provide an actual backlink. Not to worry, though. You’ll still end up with a few hundred actual (low-value) backlinks that won’t do much for your rankings but virtually guarantee that the Google bots come by very soon.
Pick first focus keyword.
Now, let’s start promoting the site. Pick one keyword out of your keyword group, that you want to rank for, first. I like to simply pick the easiest one (i.e. the least competitive one) and gradually work my way up from there. The idea is to focus all your promotion efforts on that one keyword until it’s ranked in one of the top 3 spots in Google, then move on to the next one.
Create more content.
Create a piece of content on your site, optimized for the focus keyword (or just pick one of the already created pages). Then, create a simple blog post with some more content and just one purpose: An internal link to the post or page you want to rank, with your target keyword as the anchor text. This is what I call a “supporting page”.
Use whatever backlinking systems you like to use to start getting some inbound links to your target page. Put in one solid, focused hour of link-building effort (yes, that’s all for now)
Don’t have a preferred backlinking system? Start by signing up to the free version of OnlyWire, to get some social bookmarking done. Write an article and post it to Ezinearticles and GoArticles. Add a link to your forum signature, if you’re active on any marketing forums.
As always, you are more than welcome to out-do me with your efforts.
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.