December 14


AdSense Challenge: Liftoff!

Welcome to part one of what I simply call “the AdSense Challenge”. First, let me give you a little background info on all this:

Recently, a product called the AdSense 100K Blueprint was recommended to me, I took a look at it and it turned out to be a really good guide on how to properly use AdSense to monetize websites. I liked it so much that I invited the creators of the blueprint to do a webinar for my subscribers and thus, I actively promoted their guide.

And of course, I want to use the strategy described in the guide for myself, as well, so I dusted off my unused AdSense account and set out to build a few sites according to the blueprint… and then noticed that somehow, two weeks had passed and I still hadn’t even started building the first site. To remedy this situation, I decided to set a small challenge for myself and invited my subscribers to join in. More than 100 of them liked the idea and joined and so I decided to run with it and expand the challenge.

What Exactly is this Challenge?

The point of all this is simple: I set specific tasks and timeframes and we all challenge ourselves to get all the tasks done in the alloted time. On the one hand, this can give you a bit of a structure and a plan to follow and on the other hand, setting yourself challenges like this just makes it a lot more likely that you’ll actually get stuff done. Look at it as a friendly motivation booster.

I’ll be posting all the challenge steps on this blog and the comments section gives everyone the opportunity to brag about their progress, ask questions etc.

Ok, I Want In! What do I do?

If you’re already subscribed to my list and you got here through an e-mail I sent you, you’re all set. All you need to do is keep watching your inbox for new challenges or “milestones” that I’ll be setting as we go along.

If you aren’t already subscribed, here’s what you’ll want to do.

1. Check out the recording of the AdSense Blueprint webinar.

2. (Optional) Get the AdSense 100K Bluepint: click here to get your copy!

3. Subscribe below:


The AdSense Challenge is now closed. You can still check out all of the posts in the series, on this blog, of course.


By subscribing, you agree to get updates on the AdSense challenge in your inbox, as well as get all the other stuff I tend to send out (random thoughts on IM, weekly video updates, promotions for my new products and stuff like that). You can unsubscribe any time, of course. Also: I’ve been told that being on my list is actually pretty awesome, but that might just be a rumour.

Steps two and three are optional, of course. You are welcome to follow along with the challenge by just checking by this blog from time to time.

Ok, let’s get down to business. Here’s the first part of the challenge:


Find one suitable keyword group.

Consisting of at least three to five related keywords, all with good CPC (couple of dollars, ideally) and manageable competition.

Personally, I like to go for keywords that have a higher search volume, even if the competition is a little stiffer. I’d rather work a bit harder to get lots of traffic than go for ultra-long-tail keywords with very little traffic.


Create a new WordPress site.

Get a domain (aged domains allowed and encouraged) and set up a new WordPress site. Doesn’t absolutely have to be WordPress, of course. I just like prefer it over other CMS.


Create 5 pages of content.

All around the keywords you picked in step one, of course.

Time: One week (7 days) to complete the steps above.

Yes, we’re taking things relatively slowly. You are, of course, welcome to out-do me on the challenge.

Talk soon,

About  Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.

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  • Hi Shane,
    I missed the webinar and I’m off to watch it now. Let me see if I can participate in the challenge too.

    “I’ve been told that being on my list is actually pretty awesome, but that might just be a rumour”

    That, definitely is not a rumour. I like your emails for the fact that they are short and crisp, yet convey useful information. Great!!
    I consider myself lucky for having bumped into IM impact.
    Thanks for everything.


  • Hi Shane,

    Thanks for doing this challenge – it’s exactly what I need to keep me on track.

    I’ve read through the Blueprint and started doing my keyword research (but still to decide on my theme).

    I look forward to making further progress.

    Thanks for all that you do. Much appreciated.



    • Just a quick tip: You can google for “WordPress AdSense Themes” or related terms and you’ll find a lot to choose from. There’s also a theme that comes with the 100K blueprint, that you can use.


  • Troy Foote says:

    Hi Shane,

    Is the adsense 100k Blueprint offer still good? I tried going to the site and it appears to be no longer available. There page appears to be broken.



  • Hi Shane,

    I recently bought the Adsense 100k Blueprint through your link, but I can’t find where to get free access to their forum, as mentioned in your webinar. When I try to access the forum I am taken to a Clickbank Subscription form :o(

    Cheers, Gary.


    • Hey Gary,

      Just send Adam or Mike an e-mail to let them know you came in through my link. They’ll have to add you manually, to the forum membership. :)



  • Thanks Shane,
    I wonder if you have an example of a WP site that has been setup for this Adsense challenge. I find it very confusing how the actual pages have to be setup as per the 100k Blueprint. Looking at an actual site would make it pretty obvious.


  • Hi Shane,

    I’m in as well! I start a bit later than you guys but I’ll catch up soon :)

    I was wondering one thing: I found a 3 word keyword which has a very high volume search and looking at the first 10 results in google the PR is 0 or 1 and the backlinks (BL) are maximum 15. I believe is great.
    However, I’m a bit concerned because the internal links (BLS) are very high (minimum 2800) meaning that they are all big and consolidated websites.

    Do I have a chance to outrank them?

    My idea is that since webpages are indexed and not websites it would be good to give it a try, what do you think?

    Thank you and keep it up with the good work, you are my light in this misterious internet marketing world!


    • Hi Davide,

      Great to have you on board!
      With pages on authority sites, it’s always a bit hard to tell how difficult it’s going to be. If your target keyword is in the page titles and URL titles, then it could be tough, because site authority does have quite a lot of weight with Google. If the pages aren’t fully optimized for your target keyword, then you have good chances of ranking in a reasonable amount of time. But to be honest: I always find it the toughest decision, when I see lots of authority sites in the results.


  • Hi Shane,

    Is the adsense100k blueprint offer still good?


    • Hi John,
      It should still be open, yes. You have to send an e-mail to let them know you bought through my link, though.


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