Welcome to IM Impact!

Update: this site has been rebranded twice. Below is the post announcing my first rebranding to “im impact” – a name that now clearly looks like a bad idea to begin with.

IM Impact is the new name, new brand and new look for my former marketing blog, RichQuickReview. In this post, I explain the reasons for the re-branding an a bit about the history of this site.

Why the Name Change?

Just about one year has passed, since I wrote the first post on RichQuickReview and launched it as a new site. Back then, the plan was to create a simple review site. As soon as I ventured into online marketing, it became clear that trying to find an honest review of a marketing-related product was like searching for a precious needle in a huge haystack made of hype and lies.

I saw an opportunity in this and started creating a few reviews that were factual, informative and straight-forward. The name RichQuickReview was supposed to be descriptive, but in a tounge-in-cheek way. The “rich quick” part in the name was never meant seriously. In terms of branding, the name was pretty stupid, but it took me a while to realize that.

At least the “review” part made sense, since that was the main purpose of the site. At the same time, I wanted to add some extra value to the site, so I wrote about some more general marketing related stuff that I had learnt or was learning myself.

Over time, the site evolved. I wrote more content and fewer reviews, I stopped reviewing “make money online” type products almost entirely (most of them are a let-down) and started testing lots of SEO tools and services instead. The name “RichQuickReview” was becoming increasingly inaccurate.

At some point in the summer of 2010, I decided to start marketing to the Internet marketing market. That was never my original intention, but it’s just something that made sense, after a while, as there was an increasing demand for the kind of content I was creating and I was enjoying the content creation for this niche very much. Since then, I’ve started to create a range of products, I’ve written more non-review content, I’ve started a newsletter and run webinars. This site has been something of a central hub for all this activity and the mismatch between the purpose and the name of the site became painfully apparent.

Why IM Impact?

There are many reasons why I chose IM Impact as the new name. In it’s simplest form “IM” simply informs about the general topic of the site (internet marketing) and “impact” describes something of an underlying principle of the direction I’ve taken my marketing efforts in. For example, I’m moving away from the mini-site concept and focusing more on larger sites that rank for several keywords, that have higher quality content and that are more likely to get repeat visitors. In short, I’m building sites that “pack some punch” and are more than just empty shells built to contain affiliate links or ads.

More importantly, I’m focusing a lot of effort on creating products (in several markets) and my goal is to create products that have a real, lasting impact on their market. I want to push and expand the boundaries instead of just being a “me-too” player in a market.

Finally, I chose this name because it’s short and not too descriptive. This way, as my approach keeps evolving, the name will still be usable and not suffer the same fate as it’s predecessor.

With that said, I hope you like the new name and the new look. I have no doubt that you’ll like some of the new content I’m working on.

Thanks for reading!

Best regards,


I'm Shane Melaugh and I'm the guy writing most of the posts on this blog. My goal is to provide you with useful, straight-forward insights on how to grow your business by creating compelling offers, driving traffic and increasing conversions.

Click Here to Leave a Comment Below 24 comments
Michel - November 20, 2010

Hey Shane,
Good decision with the new site and a much clearer positioning online!!

Looking forward,

Robert - November 20, 2010

I really admire the work that you are putting in to this webpage and topic. I am a 25 year old male from Chicago, Il and I have attempted a “Youtube Vlog” scheme that failed terribly. Turns out, I’m not that interesting of a person! In any case, there is one comment that I wish to leave and it is this. My number one, hands down, front of the line personality trait I will always convey when interacting with a customer is this…HUMILITY. Be honest, be up front, be caring and “Be The Expert”. Thanks again Shane, I’m looking forward to any information I can get from this website



Waldemar - November 20, 2010

Hi Shane,

great site. I like the name and the design more than the older… Really great work!! Keep that going.


Fred - November 21, 2010

Hi Shane,

Nice theme.. Which theme you are using?

Also, it would be awesome if you could share some more stuff on productivity and what do you do to keep yourself motivated, any book/video course you recommend for staying motivated and taking massive action?


    Shane - November 25, 2010

    Hey Fred,

    The theme is called “Striking” and I got it from Themeforest (really awesome place for premium themes).

    On productivity, there’s a short series in my “Free Stuff” collection, for which you can sign up here. It’s called “productivity boost” in the nav menu.

    I’ll also be producing more content on this topic in the near future, as I realize it’s one of the greatest challenges IM’ers face.


Kal - November 21, 2010

IMPACT it is:)


Samith Pich - November 22, 2010

Congrats on moving RichQuickReview (badly named but humorous nevertheless) to impact.com. I’m digging the premium theme and as always I’m looking forward to your rants, reviews and quality content. To infinity and beyond right?? :)

warm regards


p.s I shouldn’t harp on about this since it’s such early days but though the theme is clean it’s not that striking. I liked the striking red, black and white contrasts of your Backlink Battleplan site. That has impact! :)

    Shane - November 25, 2010

    Hi Samith,

    Thanks for your input!
    True, the site doesn’t look all that striking. I could definitely add some colour, but I don’t know if I want to. Really like the minimalist style.

    But we’ll see. The look and feel is definitely going to be tweaked some more.

Fred - November 23, 2010

Hi Shane,

Can you please reply to my comment above?

David - November 23, 2010


I like the new name. To be sure, it’s better than the old one, but personally I would have gone for a bit more colour (even a tiny bit) in the header – just for ‘impact’. ;-)

What I noticed is that the Privacy Policy hasn’t been updated – still refers to the old website. In fact this very topic could/should be the subject of one of your future posts.

Keep up the good work!


    Shane - November 25, 2010

    Oh, good point!

    I had the privacy policy on my to-do list, but it must have gone under, somehow. Thanks for catching that!

Rebecca - November 23, 2010

Hi Shane

I think changing your name was a wise move in regard to your marketing. When you start a site, even though you may have a clear picture of what you are doing, it isn’t always the direction in which you find yourself going. I have experienced that several times in my years online. I like your new site name and the design is nice and simple.
Congrats. I will keep reading as always.

Rebecca’s Resource

    Shane - November 25, 2010

    Thanks, Rebecca!
    Yeah, I’m hoping that IM Impact is universal enough to fit any future evolutions of the site. No doubt it will keep evolving, over time.

Yoav - November 24, 2010

Hi Shane,

Congrats on this new and GREAT LOOKING site!

Joanna - November 24, 2010

Hi Shane

Contrary to the other comments, I really liked your other name RichQuickReview for the following reasons:

It was much more memorable and noticeable because it was SO tongue in cheek.

It spoke directly those of us that are in ibusiness BECAUSE whe really do hope to become somewhat wealthier.

Your name appealed to those thousands of us looking for honest answers and opinions.

Well, that’s my penny’s worth.

The very best of luck with your new branding!

    Shane - November 25, 2010

    Hello Joanna,

    Interesting! Cool to know that RQR was appreciated by a few people as well.
    I think you were among the minority, if you “got” that RichQuickReview was tounge-in-cheek right away.

    Anyway, I hope you’ll still visit, even though I now have an un-funny name. :D

Neil - November 27, 2010

I am going to be somewhat controversial and actually say I dont like the new site. I would rather be honest than agree with the other comments which in general are positive towards the new look.


Well it simply looks plain and uninteresting on first impression. It lacks colours and fails to make any real impression. Even the tag line isn’t that clear, almost blurred on my browser (firefox).

Given that the backlink battleplan had such a strong image behind it I am surprised how relatively dull the new site looks.

I hope you have a bit of a rethink and inject some colour at some point soon.

    Shane - November 29, 2010

    Hi Neil,

    Your honesty is appreciated! It is a lot more toned-down than the previous design, that’s certainly true. There is going to be a logo in place of the current text, that’s for sure. Other than that, I hope you can get used to the new look, as I really like it and it’s not going to change too much. Until I change my mind again, that is… :)

Rema - December 7, 2010

Hi Shane,
RQR or IMImpact, whatever be the name, the impact that your content has created is unparalleled. You are very honest and outspoken and doing everything possible to help people understand the nuances of IMing.
Good luck to you Shane

    Shane - December 8, 2010

    Hi Rema,

    Thank you very much for all of your encouraging comments! I’m very happy to know that you are finding good value on this site. Keep rocking! :)



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